Employer Project with Alibaba
Project Title
Alibaba GET Employer Project
Programme
Bachelor of Business
The Issue
SMEs from the Alibaba Ecosystem collaborated with INTI International University to help them solve their Alibaba account problems. 50 participating students solved marketing and branding related problems and learned how to improve an Alibaba account for an SME, despite not knowing how to handle the Alibaba online platform.
The Outcome
Students successfully improved traffic for the employer Alibaba account, while solving marketing and branding issues.
Key Learnings from the Participation
Students learned how to operate and improve an Alibaba account for an employer. They also learned how to solve marketing and branding problems, how to pitch ideas, and how to work as a team.Students learned how to operate and improve an Alibaba account for an employer. They also learned how to solve marketing and branding problems, how to pitch ideas, and how to work as a team.
Employer Project with Maybank
Project Title
Making Maybank the Employer of Choice
Programme
Diploma in Business
The Issue
In an April 2018 session, 180 INTI students from the HRM2100 (Fundamentals of Human resource Management) had the privilege of collaborating with Maybank, in an employer project called, “Making Maybank the Employer of Choice”. The objective of this project was to recommend practical and relevant practices, in the areas of Employer Branding through the Engagement Programme and College Recruiting for Maybank.
The Outcome
10 teams presented their research outcomes in the form of presentations, several short videos, and also submitted a hardcopy of their presentation slides for grading purposes.
Maybank were impressed with the students’ presentations and research findings, as they were creative in their ideas, especially the team who came up with the Snapchat idea.
Employer Project with Asia5b
Project Title
Integrated Marketing Communication Strategy for E-Commerce (B2C) Company
Course
3+0 Bachelor of Commerce in collaboration with University of Wollongong, Australia
The Issue
27 INTI students from the Bachelor of Commerce programme were asked to propose a marketing communications plan for a new B2C start up E-Commerce. The objective of this project was to propose a marketing communications plan that was context relevant, and within a specific budget. Generally, the students were reluctant to take part in this project because they were concerned about the additional time commitment needed, and whether or not they could meet the employer’s expectations. They had to be coaxed to direct their questions to the employer instead of the faculty representative.
The Outcome
The students successfully developed a marketing communications programme for the employer, and was able to justify the programme. They demonstrated subject knowledge, developed soft skills such as communication, teamwork, time management skills and business knowledge.
Key Learnings
The E-Commerce Employer Project promoted subject learning, and practical application of knowledge through employer engagement – as employers are an important source of information regarding emerging issues and challenges. They also enhanced graduate employability by building prior relationships with potential employers.
Employer Project with Digi
Project Title
Excelling in Sales & Marketing, A Challenge with DiGi
Course
Finance & Accounting
14 students from the 3+0 BA (Hons) in Accounting & Finance in collaboration with the University of Hertfordshire, UK programme were given the opportunity of a lifetime to collaborate with DiGi, one of the top telecommunications companies in the country.The team of students were assigned to an employer project that involved strategic planning and execution of the sales and marketing plans for the DiGi Store. After various challenges and training on the services offered by these chain of stores nationwide, the ultimate project finale came in the form of a one-day Group Sales Challenge.
The Project Brief
Before the students could start working on their project, they attended a number of sales training workshops which were conducted by DiGi representatives to ensure that they had the fundamental knowledge of Digi’s line of products and services, and understood the effective sales methods used in approaching new customers. The students were divided into smaller groups to complete the various tasks that would eventually lead them to the final challenge – setting up a booth on campus to promote DiGi’s products and services to fellow students with a seed fund of RM1200.
The Real Test
In addition to the technical expertise they gained, students also had the opportunity to practice important soft skills including communication, collaboration, creativity and critical thinking skills throughout the project. With DiGi’s prime understanding of the student target market and sales approach, it was a significant opportunity for the students to have a taste of this real working experience. DiGi also put the students into situations faced by their own employees on a daily basis, empowering the students to think and develop solutions as young professionals would.
From on boarding exercises to training and work placements by DiGi, the students took on various roles and produced industrystandard sales and marketing plans, which included a proper financial analysis surrounding forecasting, budgeting and balancing of financial statements – all leading up to their final challenge.
Cultivating a Holistic Experience
By exposing these students to industry experiences which take them beyond their classrooms, they gained practical insights into how accountants in established organisations work together with other teams to understand all of the essential aspects and components of the business, including sales and marketing.
At the end of the challenge, the top three winning groups were rewarded with cash prizes as recognition for their sales strategy and hard work. By adapting the knowledge they had learned in the classroom to a real business issue, students were able to broaden their practical experiences in adapting to the working world.
Once-in-a-lifetime Opportunities
Apart from honing their soft skills, the collaboration with DiGi also proved to be a great confidence booster for these students as they shared their views, disputed certain ideas and eventually came together to build an effective strategy for their team. Furthermore, working in diverse groups of local and international students, they learned to understand and embrace cultural uniqueness, while keeping the group members’ creative juices flowing to develop an impactful plan in the long run.
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4+0 Bachelor of Science in Business Administration in collaboration with Southern New Hampshire University, USA
This program focuses on Business Administration with concentrations in Business Administration, Business Finance, International Management and Marketing. It is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
American University Program Degree 4 Years -
Association of Accounting Technicians
Based in the UK, The Association of Accounting Technicians (AAT) is the world's leading professional body for Accounting Technicians.
Business Diploma Advanced Certificate in Book Keeping (3 months Full Time); Advanced Diploma in Accounting (6 months Full Time for direct entry; or 3 months Full Time top up from Advanced Certificate in Book Keeping with exemptions); Professional Diploma in Accounting (12 months Part Time) -
Australian Degree Transfer Programme (Commerce)
Recognised for its academic excellence by major universities in Australia, it has a wide selection of Commerce disciplines to choose from.
Business Degree 1-2 Years -
BA (Hons) Accounting and Finance (3+0) in collaboration with University of Hertfordshire, UK
This BA Accounting programme provides students with in depth coverage of accounting and finance knowledge and skills to prepare them to be professional accountants.
Business Degree 3 Years -
BA (Hons) Business Administration (3+0) in Collaboration with University of Hertfordshire, UK
Behavioral and quantitative sciences are studied, with a foundation in Business and all the disciplines which underpin from University of Hertfordshire, UK.
Business Degree 3 Years -
BA (Hons) Event Management and Marketing (3+0) in Collaboration with University of Hertfordshire, UK
This BA Event Management programme is designed for students interested in a career in Marketing, Tourism and the Hospitality industry, where events play an integral part.
Business Degree 3 years -
BA (Hons) Finance (3+0) in Collaboration with University of Hertfordshire, UK
This programme introduces students to the study of financial markets and its institutions.
Business Degree 3 Years -
BA (Hons) Marketing (3+0) in Collaboration with University of Hertfordshire, UK
Aimed at developing an understanding of marketing, the skills to function and communicate within the dynamic area of contemporary business.
Business Degree 3 Years -
Bachelor of Accountancy (Hons) by INTI International University
Accredited by CPA Australia, this degree features 17 highly-specialised modules on business, economics, management, law and public accounting.
Business Degree 4 Years -
Bachelor of Accounting & Finance (Hons)
This is a three year degree programme which integrates the field of accounting and finance.
Business Degree 3 Years -
Bachelor of Banking and Finance (Hons)
This is a three-year degree programme which integrates the field of banking and finance.
Business Degree 3 Years -
Bachelor of Business (Hons) Accounting by INTI International University
Students will be equipped to meet the country's demand for skilled manpower in finance, supporting and spurring its development.
Business Degree 3 Years -
Bachelor of Business (Hons) Business Administration – Learning Simplified
We prepare our students for the challenges of the global economy through international exposure, applications of concepts in real world scenarios.
Business Degree 3 Years -
Bachelor of Business (Hons) Business Administration by INTI International University
This programme will introduce students to key areas of contemporary management concepts and practice.
Business Degree 3 Years -
Bachelor of Business (Hons) Finance by INTI International University
This major will prepare students for a career in business and finance.
Business Degree 3 Years -
Bachelor of Business (Hons) Human Resource Management – Learning Simplified
We prepare our students for the challenges of the global economy through international exposure, applications of concepts in real world scenarios.
Business Degree 3 Years -
Bachelor of Business (Hons) Human Resource Management by INTI International University
This programme provides students with a solid foundation in all aspects of people management in a Malaysian context.
Business Degree 3 Years -
Bachelor of Business (Hons) International Business – Learning Simplified
We prepare our students for the challenges of the global economy through international exposure, applications of concepts in real world scenarios.
Business Degree 3 Years -
Bachelor of Business (Hons) International Business by INTI International University
This programme will introduce students to the key issues in international business management and prepare them to work in a wide range of private businesses looking to expand operations or trading networks overseas.
Business Degree 3 Years -
Bachelor of Business (Hons) Logistics and Supply Chain Management
The globalisation of logistics and supply chain management, coupled with intense competition in the dynamic business environment, requires a comprehensive understanding of global logistics management issues when making business decisions.
Business Degree 3 Years -
Bachelor of Business (Hons) Marketing – Learning Simplified
We prepare our students for the challenges of the global economy through international exposure, applications of concepts in real world scenarios.
Business Degree 3 Years -
Bachelor of Business (Hons) Marketing by INTI International University
Students will develop an understanding of the key concepts underlying marketing practices, while acquiring the necessary skills to embark on professional marketing careers.
Business Degree 3 Years -
Bachelor of Business (Hons) with Psychology by INTI International University
The rationale for this programme is to provide students with an academically challenging and vocationally relevant programme of study in the field of business and psychology.
Business Degree 3 Years -
Bachelor of Financial Planning (Hons) by INTI International University
This programme is designed to provide knowledge, competencies and skills applicable to a career in the financial services industry; in particular, Financial Planning.
Business Degree 3 years -
Certificate In Business Studies
Students will get a basic understanding in all areas of Business – Marketing, Management, Economics, Bookkeeping and IT.
Business Certificate 1.5 Years -
Diploma in Accounting
A two-year accounting programme that provide students a head start in the accountancy career
Business Diploma 2 years -
Diploma in Business
In Diploma In Business programme, student will learn how to adopt an inquisitive approach.
Business Diploma 2 Years -
Diploma in Business Management – Flexible Learning
The Diploma in Business Management Flexible Learning provides students with practical and applied knowledge and skills required to manage organizational development functions within the workplace.
Business Diploma 2.4 Years -
Diploma in E-Commerce
The Diploma in E-Commerce is designed to equip students with up-to-date knowledge and the relevant skills in E-Commerce, International Marketing, E-Business Fundamentals, E-Marketing and application of internet technology in business.
Business Diploma 2 years -
Diploma in Entrepreneurship
The Diploma in Entrepreneurship program provides an excellent all-rounded business education and is best suited for those intending to gain a good understanding of all areas of business especially in building own business emperor.
Business Diploma 2 years -
Diploma in Finance
Students will be equipped with a solid foundation in finance, allowing them to fulfill the demands of their job, progress in their careers as well as plan their personal finances.
Business Diploma 2 Years -
Diploma in Marketing
The Diploma in Marketing equips students with a solid foundation in marketing and related business development.
Business Diploma 2 Years -
Foundation in Business
Developed to equip students with academic knowledge, technical and work related skills through effective education and professional work placement.
Business Foundation 1 Year -
Foundation in Business Information Technology
Developed to equip students with academic knowledge, technical and work related skills through effective education and professional work placement.
Business Foundation 1 Year -
Master in Information Systems (MIS)
- IR4.0 Enabled Based Content
- SAS Embedded Modules
- Managerial Perspectives in technology & innovation management
Business Masters Full time: 1 year | Part time: 2 yearsMaster in Information Technology (MIT)
- IR4.0 Enabled Based Content
- SAS Embedded Modules
- Managerial Perspectives in technology & innovation management
Business Masters Full time: 1 year | Part time: 2 yearsMaster of Business Administration (MBA) – Learning Simplified
Flexible at your own pace with a mentor to look out for you, designed to suit your hectic lifestyle with focus on strategic analysis, decision making and appreciation of global changes.
Business Masters 1 Year 8 weeks to 2 YearsMaster of Business Administration (MBA) by INTI International University
The course is structured with a deep understanding of theories exposing simulated and real business problems and environments.
Business Masters Full time: 1 year | Part time: 2 yearsMaster of Business Administration (MBA) Global Business in collaboration with Coventry University, UK
The MBA in Global Business has been designed to provides graduates with expertise in strategy, marketing, leadership, finance, global human resource management, international business, international trade, and project management in corporate social responsibility in an international context.
Business Masters Full time: 1 year | Part time: 2 yearsMaster of Business Administration (MBA) Global Financial Services in collaboration with Coventry University, UK
The Master of Business Administration in Global Financial Services emphasises on business awareness, proactive and logical thinking, research and critical analysis to help managers make sound strategic financial decisions on a global scale with the use of a powerful simulation ...
Business Masters Full time: 1 year | Part time: 2 yearsMaster of Business Administration (MBA) International Marketing in collaboration with Coventry University, UK
The MBA in International Marketing has been designed for students to undertake the academic modules along with either an individual project based on internship, consultancy or an academic dissertation.
Business Masters Full time: 1 year | Part time: 2 yearsNew South Wales TAFE Advanced Diploma Of Accounting
Learn everything about accounting processes, financial reports, tax returns and business plans with the best vocational education in Australia.
Business Diploma 2 YearsBusiness English Course
Tailored specifically for working adults / corporate clients / professionals who wish to brush up their Business English and communication skills.
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