Employer Project with Alibaba
Alibaba GET Employer Project
Bachelor of Business
SMEs from the Alibaba Ecosystem collaborated with INTI International University to help them solve their Alibaba account problems. 50 participating students solved marketing and branding related problems and learned how to improve an Alibaba account for an SME, despite not knowing how to handle the Alibaba online platform.
Students successfully improved traffic for the employer Alibaba account, while solving marketing and branding issues.
Key Learnings from the Participation
Students learned how to operate and improve an Alibaba account for an employer. They also learned how to solve marketing and branding problems, how to pitch ideas, and how to work as a team.Students learned how to operate and improve an Alibaba account for an employer. They also learned how to solve marketing and branding problems, how to pitch ideas, and how to work as a team.
Employer Project with Maybank
Making Maybank the Employer of Choice
Diploma in Business
In an April 2018 session, 180 INTI students from the HRM2100 (Fundamentals of Human resource Management) had the privilege of collaborating with Maybank, in an employer project called, “Making Maybank the Employer of Choice”. The objective of this project was to recommend practical and relevant practices, in the areas of Employer Branding through the Engagement Programme and College Recruiting for Maybank.
10 teams presented their research outcomes in the form of presentations, several short videos, and also submitted a hardcopy of their presentation slides for grading purposes.
Maybank were impressed with the students’ presentations and research findings, as they were creative in their ideas, especially the team who came up with the Snapchat idea.
Employer Project with Asia5b
Integrated Marketing Communication Strategy for E-Commerce (B2C) Company
3+0 Bachelor of Commerce in collaboration with University of Wollongong, Australia
27 INTI students from the Bachelor of Commerce programme were asked to propose a marketing communications plan for a new B2C start up E-Commerce. The objective of this project was to propose a marketing communications plan that was context relevant, and within a specific budget. Generally, the students were reluctant to take part in this project because they were concerned about the additional time commitment needed, and whether or not they could meet the employer’s expectations. They had to be coaxed to direct their questions to the employer instead of the faculty representative.
The students successfully developed a marketing communications programme for the employer, and was able to justify the programme. They demonstrated subject knowledge, developed soft skills such as communication, teamwork, time management skills and business knowledge.
The E-Commerce Employer Project promoted subject learning, and practical application of knowledge through employer engagement – as employers are an important source of information regarding emerging issues and challenges. They also enhanced graduate employability by building prior relationships with potential employers.
Employer Project with Digi
Excelling in Sales & Marketing, A Challenge with DiGi
Finance & Accounting
14 students from the 3+0 BA (Hons) in Accounting & Finance in collaboration with the University of Hertfordshire, UK programme were given the opportunity of a lifetime to collaborate with DiGi, one of the top telecommunications companies in the country.The team of students were assigned to an employer project that involved strategic planning and execution of the sales and marketing plans for the DiGi Store. After various challenges and training on the services offered by these chain of stores nationwide, the ultimate project finale came in the form of a one-day Group Sales Challenge.
The Project Brief
Before the students could start working on their project, they attended a number of sales training workshops which were conducted by DiGi representatives to ensure that they had the fundamental knowledge of Digi’s line of products and services, and understood the effective sales methods used in approaching new customers. The students were divided into smaller groups to complete the various tasks that would eventually lead them to the final challenge – setting up a booth on campus to promote DiGi’s products and services to fellow students with a seed fund of RM1200.
The Real Test
In addition to the technical expertise they gained, students also had the opportunity to practice important soft skills including communication, collaboration, creativity and critical thinking skills throughout the project. With DiGi’s prime understanding of the student target market and sales approach, it was a significant opportunity for the students to have a taste of this real working experience. DiGi also put the students into situations faced by their own employees on a daily basis, empowering the students to think and develop solutions as young professionals would.
From on boarding exercises to training and work placements by DiGi, the students took on various roles and produced industrystandard sales and marketing plans, which included a proper financial analysis surrounding forecasting, budgeting and balancing of financial statements – all leading up to their final challenge.
Cultivating a Holistic Experience
By exposing these students to industry experiences which take them beyond their classrooms, they gained practical insights into how accountants in established organisations work together with other teams to understand all of the essential aspects and components of the business, including sales and marketing.
At the end of the challenge, the top three winning groups were rewarded with cash prizes as recognition for their sales strategy and hard work. By adapting the knowledge they had learned in the classroom to a real business issue, students were able to broaden their practical experiences in adapting to the working world.
Apart from honing their soft skills, the collaboration with DiGi also proved to be a great confidence booster for these students as they shared their views, disputed certain ideas and eventually came together to build an effective strategy for their team. Furthermore, working in diverse groups of local and international students, they learned to understand and embrace cultural uniqueness, while keeping the group members’ creative juices flowing to develop an impactful plan in the long run.
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4+0 Bachelor of Science in Business Administration in collaboration with Southern New Hampshire University, USA
Boost your career prospects with first-class business education across a variety of disciplines with the opportunity to concentrate on those you may pursue further.American University Program Degree 4 Years From RM 82,500Read more
Australian Degree Transfer Programme (Commerce)
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BA (Hons) Accounting and Finance (3+0) in collaboration with University of Hertfordshire, UK
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BA (Hons) Event Management and Marketing (3+0) in Collaboration with University of Hertfordshire, UK
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BA (Hons) Finance (3+0) in Collaboration with University of Hertfordshire, UK
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Bachelor of Accountancy (Honours) by INTI International University
Accredited by CPA Australia, this degree features 17 highly-specialised courses on business, economics, management, law and public accounting.Business Degree 4 Years From RM 80,867Read more
Bachelor of Accounting & Finance (Honours) by INTI International University
Sharpen your financial and accounting knowledge under the tutorship of highly qualified staff and pave the way towards becoming a professional accountant.Business Degree 3 Years From RM 72,890Read more
Bachelor of Arts (Honours) Business Administration (3+0) in Collaboration with University of Hertfordshire, UK
This degree offers a sound foundation in business and the disciplines which underpin it. It offers a top-notch business education with the opportunity to concentrate on a number of disciplines.Business Degree 3 Years From RM 51,883Read more
Bachelor of Arts (Honours) Marketing (3+0) in Collaboration with University of Hertfordshire, UK
Become an invaluable asset to any business by developing a thorough understanding of marketing to identify, attract and satisfy customer requirements profitably.Business Degree 3 Years From RM 77,479Read more
Bachelor of Banking and Finance (Honours)
Pursue a career pathway to prepare you for today's ever-challenging finance and banking field, and qualify ...Business Degree 3 Years From RM 69,982Read more
Bachelor of Business (3+0) in collaboration with Swinburne University of Technology, Australia
Understanding the language of business leads to sustainable success.Business Degree 3 Years From RM 66,394Read more
Bachelor of Business (Honours) Accounting by INTI International University
Provides students with in-depth coverage of accounting and finance knowledge to build career prospects.Business Degree 3 Years From RM 68,800Read more
Bachelor of Business (Honours) Finance by INTI International University
Combines interactive learning with real industry training and projects to prepare students for a career in business and finance.Business Degree 3 Years From RM 68,800Read more
Bachelor of Business (Honours) with Psychology by INTI International University
Develop a thorough understanding of how psychology integrates with business to create greater business success.Business Degree 3 Years From RM 68,800Read more
Bachelor of Business (Hons) Business Administration – Learning Simplified
A programme developed with working professionals in mind. Built so you can study anywhere, anytime.Business Degree 3 Years From RM 29,878Read more
Bachelor of Business (Hons) Business Administration by INTI International University
Develop your understanding of the crucial areas of contemporary management concepts and practices even further, and propel yourself forward in the business arena.Business Degree 3 Years From RM 68,800Read more
Bachelor of Business (Hons) Human Resource Management – Learning Simplified
Equips students for the challenges of the global economy through international exposure, applications of concepts in real-world scenarios.Business Degree 3 Years From RM 29,878Read more
Bachelor of Business (Hons) Human Resource Management by INTI International University
This programme provides students with a solid foundation in all aspects of people management in a Malaysian context.Business Degree 3 Years From RM 68,800Read more
Bachelor of Business (Hons) International Business – Learning Simplified
We prepare our students for the challenges of the global economy through international exposure, applications of concepts in real world scenarios.Business Degree 3 Years From RM 29,878Read more
Bachelor of Business (Hons) International Business by INTI International University
Equips students on the crucial concepts in international business management and prepares students for the workforce in private businesses in the international sector.Business Degree 3 Years From RM 68,800Read more
Bachelor of Business (Hons) Logistics and Supply Chain Management
Get a thorough understanding of logistics and supply chain management in today’s global and dynamic business environment. Equip yourself with scientific decision making to ensure business success.Business Degree 3 Years From RM 68,800Read more
Bachelor of Business (Hons) Marketing – Learning Simplified
Prepare yourself for a successful career in marketing with a degree that focuses on the challenges of the global economy through international exposure and applications of concepts in real-world scenarios.Business Degree 3 Years From RM 29,878Read more
Bachelor of Business (Hons) Marketing by INTI International University
Develop an understanding of crucial marketing practices, while acquiring the necessary skills to embark on a professional marketing career.Business Degree 3 Years From RM 68,800Read more
Certificate In Business Studies
Launch your career in business with a broad understanding of each business function, ranging from Marketing to Economics.Business Certificate 1.5 Years From RM 10,496Read more
Diploma in Accounting
Form your foundation in bookkeeping with a two-year Diploma in Accounting programme that gives you a head start in accountancy.Business Diploma 2 years From RM 21,500Read more
Diploma in Business
Learn core business skills through a cutting-edge curriculum and exposure to real-world problems to give you a competitive edge.Business Diploma 2 Years From RM 21,481Read more
Diploma in Business Management – Flexible Learning
Developed with working professionals in mind, this course equips you with cutting-edge skills that are fundamental to the business arena.Business Diploma 2.5 Years From RM 19,976Read more
Diploma in E-Commerce
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Diploma in Entrepreneurship
Learn how to build your own business empire through a syllabus that covers the main functional areas of business.Business Diploma 2 years From RM 32,498Read more
Diploma in Finance
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Diploma in Marketing
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Foundation in Business
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Foundation in Business Information Technology
Establish the knowledge you need to pursue further studies in business or IT.Business Foundation 1 Year From RM 16,341Read more
Master in Information Systems (MIS)
Companies today need managers who can understand how technology can open new opportunities and restructure existing businesses with the fourth industrial revolution. This programme is designed precisely with this in mind.Business Masters Full time: 1 year | Part time: 2 years From RM 31,900Read more
Master in Information Technology (MIT)
Position yourself to spearhead progress in tomorrow’s working world. Enrich your knowledge and skills to manage and lead information and information technology-related activities in strategic, operational and project environments.Business Masters Full time: 1 year | Part time: 2 years From RM 31,900Read more
Master of Business Administration (MBA) – Learning Simplified
Designed for working professionals, just one hour a day can earn you an MBA that could elevate your career.Business Masters 1 Year 2 Months to 2 Years 4 Months From RM 24,892Read more
Master of Business Administration (MBA) by INTI International University
The course is structured with a deep understanding of theories exposing simulated and real business problems and environments.Business Masters Full time: 1 year | Part time: 2 years From RM 27,989Read more
Master of Business Administration (MBA) Global Business in collaboration with Coventry University, UK
Master the diverse range of business functions in an international context while studying through the 13th ranked university in the UK.Business Masters Full time: 1 year | Part time: 2 years From RM 35,600Read more
Master of Business Administration (MBA) Global Financial Services in collaboration with Coventry University, UK
Sharpen your critical thinking with a course that emphasises business awareness, proactive and logical thinking, research and critical analysis to help you make sound strategic financial decisions on a global scale.Business Masters Full time: 1 year | Part time: 2 years From RM 35,600Read more
Master of Business Administration (MBA) International Marketing in collaboration with Coventry University, UK
Designed for you to undertake the academic modules along with either an individual project based on an internship, consultancy or an academic dissertation. Equip yourself with profound knowledge in strategy, marketing, leadership, finance, ...Business Masters Full time: 1 year | Part time: 2 years From RM 35,600Read more
New South Wales TAFE Advanced Diploma Of Accounting
Learn everything about accounting processes, financial reports, tax returns and business plans with the best vocational education in Australia.Business Diploma 2 Years From RM 34,890Read more