Bachelor of Business (Hons) Marketing – Learning Simplified

Prepare yourself for a successful career in marketing with a degree that focuses on the challenges of the global economy through international exposure and applications of concepts in real-world scenarios.

Business Degree 3 Years From RM 29,878
  • Fully online programme
  • 24/7 Accessibility to all learning materials anytime, anywhere
  • Additional 2 IBM modules at no extra cost to upskill your digital literacy
  • INTI Financial Aid and PTPTN are available

Find out how you can use your work experience to pursue this programme


Core Modules1

  • University English
  • Economic Principles and Issues
  • Business Accounting
  • Financial Management
  • Business Law
  • Managing Organisations
  • Marketing Principles
  • Organisational Behaviour
  • Business Communication
  • Human Resource Issues and Strategies
  • Business Ethics
  • Quantitative Methods for Business
  • Case Analysis
  • Work Integrated Project

IBM ICE Modules

  • Introduction to Business Analytics
  • Social Web and Mobile Analytics

Specialisation Modules


  • Global Marketing
  • New Product and Innovation Management
  • Consumer Behavior
  • Marketing Research
  • Integrated Marketing Communication
  • Service Marketing

International Business

  • Global Marketing
  • Global Logistics Management
  • International Trade Finance
  • Inter Cultural Management
  • International Trade Law
  • International Business

Human Resource Management

  • Organisational Development
  • Contemporary Employment Relation
  • Training and Development
  • Staffing Management
  • Compensations and Rewards
  • Performance Management

Business Administration

  • Supply Chain Management
  • Leadership in Organisations
  • Global Marketing
  • Intercultural Management
  • Strategic Management
  • Corporate Communications

(Choose 4 modules from the following specialisations)

  • Marketing
  • International Business
  • Human Resource Management
  • Business Administration

MPU Subjects

  • Bahasa Kebangsaan A*
  • Design Thinking
  • Corporate Social Responsibility
  • Community Service
  • Ethnic Relationship (Hubungan Etnik)
  • Islamic and Asia Civilisation (TITAS)
  • Communicative Malay Language 2 (International Students)
  • Malaysian Studies (International Students)

1 Eligible for credits exemption up to 9 subjects. Subject to meeting entry requirements and credit transfer mapping
* For Malaysian students who do not have Credit in SPM BM
Note: Programme structure is subject to change from time to time, INTI reserves the right to revise at any time as deemed necessary

CampusLocal StudentsInternational Students
INTI International UniversityApprox. RM 29,878Approx. RM 29,878
Entry LevelEntry Requirements
UECMinimum 5 Bs
STPMPass with CGPA 2.0 (Grade C in any 2 subjects) and pass Mathematics and English in SPM; or equivalent
A-LevelsPass A-Level in TWO (2) subjects; and pass Mathematics and English in SPM, O-Level or equivalent
SAMPass with a ATAR of 55
New South Wales Higher School CertificateTen units with ATAR 53
Australian Year 124 or 5 passes with ATAR of 53
Matriculation/ Pre-universityCompletion of matriculation/ Pre-university programme with a minimum CGPA of 2.0
Diploma (Accredited)Completion of diploma in relevant fields with minimum CGPA of 2.0

Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page

INTI International University

  • January
  • March
  • June
  • August
  • October

Note: International students are subject to placement guidelines. Please check with a student counsellor.

You can launch your career in one of these fields:

  • Account Executive
  • Advertising/Promotion Manager
  • Brand Manager
  • Copywriter
  • Marketing Manager
  • Market Research Analyst
  • Media Planner
  • Production Manager

In the Bachelor of Business (Hons) Marketing Learning Simplified programme, students will gain valuable insights and acquire relevant skills to embark on their professional marketing careers. INTI prepares students for the challenges of the global economy through international exposure, applications of concepts in real-world scenarios, as well as a structured personal development and coaching plan.


Request Info