Bachelor of Arts (Honours) Marketing (3+0) in Collaboration with University of Hertfordshire, UK

Become an invaluable asset to any business by developing a thorough understanding of marketing to identify, attract and satisfy customer requirements profitably.

Business Degree 3 Years From RM 77,479
  • Get access to innovative business programmes via international faculty, overseas guest lecturers and live lecture conferencing
  • Undergo a comprehensive learning experience that sets you apart in the job market.
  • Boost your employability with exposure to real industry projects and practical learning experience
  • Opportunity for students to participate in the Semester Abroad Programme (SAP)


Year 1

  • Economics for Business
  • Principles of Marketing
  • Marketing Data Analysis
  • Professional Development for Marketers
  • Introduction to Marketing Communications
  • Digital Marketing Essentials
  • English for Business Studies 1 & 2

Elective Modules Year 1 (Level 4) – Choose 1 out of 2

  • Global Perspectives in Business
  • Creativity, Technology and Innovation

Year 2

  • Managing People
  • Consumer Behaviour
  • Strategic Marketing Planning
  • Marketing for the Small Enterprise
  • Enhancing Employability in Marketing
  • Product Innovation (International)
  • Services Marketing

Elective Modules Year 2 (Level 5) – Choose 1 out of 3

  • Digital Marketing in Practice
  • Advertising Concepts and Campaigns
  • Business Analysis Tools

Year 3

  • Market and Social Research
  • E-Portfolio and Employer Relations
  • Managing Media & Communications
  • Contemporary Issues in Marketing
  • Strategic Brand Management
  • Global Marketing Ethics and Culture

Elective Modules Year 3 (Level 6) – Choose 1 out of 3

  • Web Analytics and Social Media Monitoring
  • Advertising Strategy
  • Forecasting Methods for Managers

MPU Subjects

  • Bahasa Kebangsaan A*
  • Community Service
  • Corporate Social Responsibility
  • Design Thinking
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students)/ Malaysian Studies 2 (International students)
CampusLocal StudentsInternational Students
INTI International College SubangApprox. RM 77,479Approx. RM 77,479
Entry LevelEntry Requirements Required by Partner University / School
STPMA minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics
A-levelA minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics
FoundationSuccessful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00
UEC5Bs including at least a pass in Mathematics and a credit in English
SAMPass 5 subjects with ATAR 65%, a pass in English and Mathematics and no subject below 10/20
NSW (HSC)Minimum 10 units with UAI (ATAR) 65%, a pass in English and Mathematics and no subject below 50%
International Baccaulareate (IB)Minimum 24 points with at least 4 points for SL English and 4 pts for SL Mathematics
CPUMinimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12
DiplomaPass diploma in related field with minimum CGPA 2.00 including a pass in Mathematics**
OthersEquivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor


Entry LevelEnglish Requirements Required by Partner University / School
IELTSScore of 6.0 (with no less than 5.5 in any band)
TOEFL72 with band scores of reading 18, writing 17, listening 17, speaking 20
Cambridge English First(also known as First Certificate in English) 169 overall with a minimum of 162 in each component
PTE59 with no less than 42 in any band
SPMGrade C
An equivalent qualification in English Language

**(1) Credit transfer are given based on module to module mapping according to standards / guidelines provided by MOHE / MQA and in consultation with
the Admission Tutor in University of Hertfordshire.
(2) Have to recognised English language proficiency result.

Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page

Campuses & Intakes

Note: International students are subject to placement guidelines. Please check with a student counsellor.

You can launch your career in one of these fields:

  • Brand Manager
  • Product Manager
  • Market Research Manager
  • Customer Service Manager
  • Sales Manager

This syllabus has been designed to meet the requirements of professional bodies while giving students the competitive edge.

Students majoring in Marketing will be equipped with specialised knowledge and the necessary skills focus in 3 areas; Advertising, Business Analytics, and Digital Marketing. The programme emphasises a balance of theoretical and practical education to give students a better understanding of the industry.

In Collaboration With
Accredited by
Financial Assistance
INTI International College Subang: (R2/342/6/0116)(01/25)(A10847)

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