BA (Hons) Marketing (3+0) in Collaboration with University of Hertfordshire, UK

Aimed at developing an understanding of marketing, the skills to function and communicate within the dynamic area of contemporary business.

Business Degree 3 Years From RM 75,022

In this BA Marketing programme, students will be exposed to relevant marketing knowledge. Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.


Programme Structure
Year 1
  • Economics for Business
  • Principles of Marketing
  • Marketing Data Analysis
  • Professional Development for Marketers
  • Introduction to Marketing Communications
  • Digital Marketing Essentials
  • English for Business Studies 11
  • English for Business Studies 22

Elective Modules Year 1 (Level 4) – Choose 1 out of 2

    • Global Perspective in Business

Creativity, Technology and Innovation

Year 2
  • Managing People
  • Consumer Behaviour
  • Strategic Marketing Planning
  • Marketing for Small Enterprise
  • Enhancing Employability in Marketing
  • Product Innovation (International)
  • Services Marketing
  • E-Portfolio and Employer Relations

Elective Modules Year 2 (Level 5) – Choose 1 out of 3

  • Digital Marketing in Practice
  • Advertising Concepts and Campaigns
  • Business Analysis Tools
Year 3
  • Market and Social Research
  • Managing Media & Communication
  • Contemporary Issues in Marketing
  • Strategic Brand Management
  • Global Marketing Ethics and Culture

Elective Modules Year 3 (Level 6) – Choose 1 out of 3

  • Web Analytics and Social Media Monitoring
  • Advertising Strategy
  • Forecasting Methods for Managers


Compulsory INTI ModulesMalaysian StudentsInternational Students
MPU: U1 Ethnic Relations?X
MPU: U1 Communicating in Malay 2X?
MPU: U1 Islamic Civilisation and Asian Civilisation?X
MPU: U1 Malaysian StudiesX?
MPU: U2 Bahasa Kebangsaan A3?X
MPU: U2 Design Thinking Skills??
MPU: U3 Corporate Social Responsibility??
MPU: U4 Community Service??

1. Students must pass English for Business Studies 1 to progress beyond Level 4.
2. Students must pass English for Business Studies 2 to progress beyond Level 5.
3. Students without a credit in SPM Bahasa Malaysia are required to take MPU3213 Bahasa Kebangsaan A.

INTI International
College Subang

Fees Summary

INTI International College Subang

Local Students
Download complete Estimated Fee Structure here.
Approximate Tuition Fee (RM)

INTI International College Subang

International Students
Download complete International
Students Estimated Estimated Fee Structure here.
Approximate Tuition Fee (RM)
Entry LevelEntry Requirements Required by Partner University / School
STPMA minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics
A LevelA minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics
FoundationSuccessful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00
UEC5Bs including at least a pass in Mathematics and a credit in English
SAMPass 5 subjects with ATAR 65%, a pass in English and Mathematics and no subject below 10/20
NSW (HSC)Minimum 10 units with UAI (ATAR) 65%, a pass in English and Mathematics and no subject below 50%
International Baccaulareate (IB)Minimum 24 points with at least 4 points for SL English and 4 pts for SL Mathematics
CPUMinimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12
DiplomaPass diploma in related field with minimum CGPA 2.00 including a pass in Mathematics**
OthersEquivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor


Entry LevelEnglish Requirements Required by Partner University / School
IELTSScore of 6.0 (with no less than 5.5 in any band)
TOEFL72 with band scores of reading 18, writing 17, listening 17, speaking 20
Cambridge English First(also known as First Certificate in English) 169 overall with a minimum of 162 in each component
PTE51 with no less than 42 in any band
SPMGrade C
An equivalent qualification in English Language

**(1) Credit transfer are given based on module to module mapping according to standards / guidelines provided by MOHE / MQA and in consultation with
the Admission Tutor in University of Hertfordshire.
(2) Have to recognised English language proficiency result.

Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page

Campuses & Intakes

Note: International students are subject to placement guidelines. Please check with a student counsellor.

Students majoring in Marketing will be equipped with specialised knowledge and the necessary skills focus in 3 areas; Advertising, Business Analytics, and Digtal Marketing. The programme emphasises a balance of theoretical and practical education to give students a better understanding of the industry.

  • A comprehensive learning experience with a mix of face-to-face and online learning through Blackboard, with access to course materials and assignments
  • Exposure to real industry projects and practical learning experience via international faculty, overseas guest lecturers and live lecture conferencing
  • Opportunity for students to participate in the Semester Abroad Programme (SAP) and experience different cultures and environments, helping them expand their global perspectives

Career Opportunities

Brand Manager, Product Manager, Market Research Manager, Customer Service Manager and Sales Manager

Programme Duration
3 years
Accredited by

Malaysian Qualifications Agency
Collaboration University

University of Hertfordshire, UK
Financial assistance available:

In Collaboration With
Accredited by
Financial Assistance
INTI International College Subang: KPT/JPT(R/342/6/0116)01/2020 - A10847

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