Bachelor of Business (Honours) Marketing

Develop an understanding of crucial marketing practices, while acquiring the necessary skills to embark on a professional marketing career.

Business Degree 3 Years From RM 72,250
  • Earn two Awards: one from INTI International University and the other from the University of Hertfordshire, UK.
  • Gain exposure to actual working environments through industry visits and internship programmes.
  • Be prepared for postgraduate studies locally and abroad.
  • The programme combines interactive learning with real industry training and projects.


Students are required to complete the following in order to graduate:

  • 14 common modules
  • 7 specialisation modules
  • 9 electives (from the areas of other Bachelor of Business specialisation)
  • 1 specialisation project

14 Common Modules

  • Analytics for Business
  • Business Accounting
  • Business Communication
  • Business Ethics
  • Economic Principles and Issues
  • Entrepreneurship
  • Financial Management
  • Human Resource Issues and Strategies
  • Information Management / Logistics Transportation
  • International Business
  • Marketing Principles
  • Operations Management
  • Organisational Behaviour Management
  • Strategic Management

9 electives (Choose from the following minors)

  • Accounting
  • Business Administration
  • Finance
  • Human Resource Management
  • International Business
  • Marketing
  • Logistics and Supply Chain Management

Final Year Specialisation Project

MPU Subjects

  • Bahasa Kebangsaan A*
  • Community Service
  • Corporate Social Responsibility
  • Design Thinking
  • Appreciation of Ethics and Civilisations (Local students) / Communicating in Malay 2 (International students)
  • Philosophy and Current Issues

*For Malaysian students who do not have a credit in SPM BM.

Campus Local Students International Students
INTI International University Approx. RM 72,250 Approx. RM 72,250
Entry Level Entry Requirements
STPM Pass STPM with minimum Grade C+ CGPA 2.00 in 2 subjects
A-Level Pass A-Level with 2Ds
Foundation Matriculation / Foundation Certificate from any PPT recognised by the Ministry of Education or government of Malaysia with CGPA 2.0
UEC 5 subjects at grade B including a pass in Mathematics and English OR a pass in SPM Mathematics and English
SACE 5 subject with ATAR of 55
NSW (HSC) 10 units with ATAR of 55
CPU 6 passes with an average of 55
Tertiary Entrance Examination (TEE) 4 or 5 subjects with ATAR of 55
Australian Year 12 TER/UAI/ENTER 55
Diploma Diploma in the relevant field from other institutions recognised by the government of Malaysia with CGPA ≥ 2.00
Others Other equivalent qualifications as recognised by the government of Malaysia

Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page

Campuses & Intakes

INTI International University

  • January
  • May
  • August

Note: International students are subject to placement guidelines. Please check with a student counsellor.

You can launch your career in one of these fields:

Marketing Personnel
Sales Personnel
Advertising Personnel
Product Manager
Marketing Consultant

Specialisation modules:

  • Consumer Behaviour
  • Global Marketing
  • Integrated Marketing Communication
  • Marketing and Sales Management
  • Marketing Research
  • New Product and Innovation Management
  • Service Marketing

Graduates will be presented with two Awards from INTI International University and the University of Hertfordshire, UK
Students will be exposed to actual working environments through industry visits and internship programmes with multinational companies

In Collaboration With
Accredited by
INTI International University: (R2/342/6/0192)(07/29)(MQA/FA1647)

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