Students will develop an understanding of the key concepts underlying marketing practices, while acquiring the necessary skills to embark on professional marketing careers.
Collaborating University
Accredited by
Programme details
For more programme details, please click to expand the tabs below.
Specialisation modules
Consumer Behaviour
Global Marketing
Integrated Marketing Communication
Marketing Research
New Product & Innovation Management
Service Marketing
Highlights
Graduates will be presented with two Awards from INTI International University and the University of Hertfordshire, UK
Students will be exposed to actual working environments through industry visits and internship programmes with multinational companies like KPMG, AIA, Megasteel and more
This programme prepares students for postgraduate studies locally and abroad
Career Opportunities
Marketing Personnel, Sales Personnel, Advertising Personnel, Product Manager, Banker, Marketing Consultant, and many more
At the successful completion and assessment of an IBM-ICE module, students will be eligible for "Diploma in Business Analytics" badge. In addition, at the end of the programme completion student will be given an IBM-ICE transcript indicating the success of completing IBM-ICE Modules within the programme.
Programme Duration
3 years
INTI International University
University of Herfordshire, UK
Programme Structure
Students are required to complete the following in order to graduate:
15 common modules
Six major modules (Choose from the areas of specialisation)
Four elective modules
One soft skills course and one foreign language
Real industry project
Internship
15 Common Modules
Business Accounting
Business Communication / Macroeconomics
Business Ethics / Corporate Reporting 1
Business Law / Business Law and Ethics
Business Statistics
E-Commerce / Costing
Economic Principles & Issues
Financial Management
Human Resource Issues & Strategies
Information Management
Managing Organisation
Marketing Principles
Organisational Behaviour
Quantitative Methods for Business
University English
Four electives (Choose four modules from one of the following minors)
Accounting
Business Administration
Finance
Human Resource Management
International Business
Marketing
Soft skills (choose one)
Communicative Skills
Critical Thinking Skills
Employability Skills
Entrepreneurship
Learning Skills
Personal Financial Planning Skills
Communicative foreign languages (Choose one)
French
German
Japanese
Mandarin
Real industry project
Internship
MPU Subjects
Community Service & Co-curriculum
Entrepreneurship
Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
Islamic & Asian Civilisation (Local students)/ Malaysian Studies 2 (International students)
Presentation Skills
Bahasa Kebangsaan A*
*For Malaysian students who do not have a credit in SPM BM.
