Bachelor of Business (Hons) Marketing by INTI International University

Develop an understanding of crucial marketing practices, while acquiring the necessary skills to embark on a professional marketing career.

Business Degree 3 Years From RM 68,400
  • Earn two Awards, one from INTI International University and one from the University of Hertfordshire, UK.
  • Gain exposure to actual working environments through industry visits and internship programmes.
  • Be prepared for postgraduate studies locally and abroad.
  • The programme combines interactive learning with real industry training and projects.


Students are required to complete the following in order to graduate:

  • 15 common modules
  • Six major modules (Choose from the areas of specialisation)
  • Four elective modules
  • Real industry project
  • Internship

15 Common Modules

  • Business Accounting
  • Business Communication / Macroeconomics
  • Business Ethics / Corporate Reporting 1
  • Business Law / Business Law and Ethics
  • Costing
  • Economic Principles & Issues
  • Financial Management
  • Human Resource Issues & Strategies
  • Introduction to Business Analytics
  • Managing Organisations
  • Marketing Principles
  • Organisational Behaviour
  • Social, Web and Mobile Analytics
  • Quantitative Methods for Business
  • University English

Four electives (Choose four modules from one of the following minors)

  • Accounting
  • Business Administration
  • Finance
  • Human Resource Management
  • International Business
  • Marketing

Business Analytics Project


MPU Subjects

  • Bahasa Kebangsaan A*
  • Community Service
  • Corporate Social Responsibility
  • Design Thinking
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students)/ Malaysian Studies 2 (International students)

*For Malaysian students who do not have a credit in SPM BM.

CampusLocal StudentsInternational
INTI International UniversityApprox. RM 68,400Approx. RM 81,950
Entry LevelEntry Requirements
STPMPass STPM with minimum Grade C+ CGPA 2.00 in 2 subjects
A-LevelPass A-Level with 2Ds
FoundationMatriculation / Foundation Certificate from any PPT recognised by the Ministry of Education or government of Malaysia with CGPA 2.0
UEC5 subjects at grade B including a pass in Mathematics and English OR a pass in SPM Mathematics and English
SACE5 subject with ATAR of 55
NSW (HSC)10 units with ATAR of 55
CPU6 passes with an average of 55
Tertiary Entrance Examination (TEE)4 or 5 subjects with ATAR of 55
Australian Year 12TER/UAI/ENTER 55
DiplomaDiploma in the relevant field from other institutions recognised by the government of Malaysia with CGPA ≥ 2.00
OthersOther equivalent qualifications as recognised by the government of Malaysia

Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page

Campuses & Intakes

Note: International students are subject to placement guidelines. Please check with a student counsellor.

You can launch your career in one of these fields:

Marketing Personnel
Sales Personnel
Advertising Personnel
Product Manager
Marketing Consultant

Specialisation modules:

  • Consumer Behaviour
  • Global Marketing
  • Integrated Marketing Communication
  • Marketing Research
  • New Product & Innovation Management
  • Service Marketing

Graduates will be presented with two Awards from INTI International University and the University of Hertfordshire, UK
Students will be exposed to actual working environments through industry visits and internship programmes with multinational companies

In Collaboration With
Accredited by
INTI International University: KPT/JPT(R/345/6/0210)07/2022 - MQA/FA1647

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