Bachelor of Business (Hons) Marketing by INTI International University

Business Degree 3 Years From RM 68,400
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Students will develop an understanding of the key concepts underlying marketing practices, while acquiring the necessary skills to embark on professional marketing careers.

RM68,400.00

Programme Structure

Students are required to complete the following in order to graduate:

  • 15 common modules
  • Six major modules (Choose from the areas of specialisation)
  • Four elective modules
  • One soft skills course and one foreign language
  • Real industry project
  • Internship
15 Common Modules
  • Business Accounting
  • Business Communication / Macroeconomics
  • Business Ethics / Corporate Reporting 1
  • Business Law / Business Law and Ethics
  • Business Statistics
  • E-Commerce / Costing
  • Economic Principles & Issues
  • Financial Management
  • Human Resource Issues & Strategies
  • Information Management
  • Managing Organisation
  • Marketing Principles
  • Organisational Behaviour
  • Quantitative Methods for Business
  • University English
Four electives (Choose four modules from one of the following minors)
  • Accounting
  • Business Administration
  • Finance
  • Human Resource Management
  • International Business
  • Marketing
Soft skills (choose one)
  • Communicative Skills
  • Critical Thinking Skills
  • Employability Skills
  • Entrepreneurship
  • Learning Skills
  • Personal Financial Planning Skills
Communicative foreign languages (Choose one)
  • French
  • German
  • Japanese
  • Mandarin
Real industry project
Internship
MPU Subjects
  • Community Service & Co-curriculum
  • Entrepreneurship
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students)/ Malaysian Studies 2 (International students)
  • Presentation Skills
  • Bahasa Kebangsaan A*

 

*For Malaysian students who do not have a credit in SPM BM.

IBM Subjects embedded     Learn More

Year 1
  • Introduction to Business Analytics
  • Quantitative Method for Business
Year 2
  • Social, Web and Mobile Analytics
Year 3
  • Business Analytics for Functional Area - FYP
Fees Summary

INTI International University

Local Students
Download complete Estimated Fee Structure here.
Approximate Tuition Fee (RM)
68,400

INTI International University

International Students
Download complete International Students Estimated Fee Structure here.
Approximate Tuition Fee (RM)
81,950
Entry LevelEntry Requirements
STPMPass STPM with minimum Grade C+ CGPA 2.33 in 2 subjects and SPM credit in Mathematics and a pass in English
A LevelPass A Level with 2Ds and a credit in Mathematics and pass English at SPM Level or its equivalent
FoundationMatriculation / Foundation Certificate from any PPT recognised by the Ministry of Education or government of Malaysia with CGPA 2.0
UEC5 subjects at grade B including a pass in Mathematics and English OR a pass in SPM Mathematics and English
SACE5 subject with ATAR of 55
NSW (HSC)10 units with ATAR of 55
CPU6 passes with an average of 55
Tertiary Entrance Examination (TEE)4 or 5 subjects with ATAR of 55
Australian Year 12TER/UAI/ENTER 55
DiplomaDiploma in the relevant field from other institutions recognised by the government of Malaysia with CGPA ≥ 2.00
OthersOther equivalent qualifications as recognised by the government of Malaysia

Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page

Campuses & Intakes

INTI International University

  • January
  • June
  • August

Note: International students are subject to placement guidelines. Please check with a student counsellor.

Specialisation modules
  • Consumer Behaviour
  • Global Marketing
  • Integrated Marketing Communication
  • Marketing Research
  • New Product & Innovation Management
  • Service Marketing
Highlights
  • Graduates will be presented with two Awards from INTI International University and the University of Hertfordshire, UK
  • Students will be exposed to actual working environments through industry visits and internship programmes with multinational companies like KPMG, AIA, Megasteel and more
  • This programme prepares students for postgraduate studies locally and abroad
Career Opportunities

Marketing Personnel, Sales Personnel, Advertising Personnel, Product Manager, Banker, Marketing Consultant, and many more

At the successful completion and assessment of an IBM-ICE module, students will be eligible for "Diploma in Business Analytics" badge. In addition, at the end of the programme completion student will be given an IBM-ICE transcript indicating the success of completing IBM-ICE Modules within the programme.

Programme Duration
3 years
INTI International University
University of Herfordshire, UK
In Collaboration With
Accredited by
KPT:
INTI International University: KPT/JPT(R/345/6/0210)07/2022 - MQA/FA1647

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