Bachelor of Business (Hons) Marketing

Develop an understanding of crucial marketing practices, while acquiring the necessary skills to embark on a professional marketing career.

Business Degree 3 Years From RM 68,800
  • Earn two Awards: one from INTI International University and the other from the University of Hertfordshire, UK.
  • Gain exposure to actual working environments through industry visits and internship programmes.
  • Be prepared for postgraduate studies locally and abroad.
  • The programme combines interactive learning with real industry training and projects.


Students are required to complete the following in order to graduate:

  • 14 common courses
  • Six major modules (Choose from the areas of specialisation)
  • Four elective modules
  • Real industry project
  • Internship
  • 5 MPUs

14 Common Courses

  • University English
  • Financial Management
  • Managing Organization
  • Introduction to Business Analytics
  • Quantitative Method for Business
  • Business Accounting
  • Economics Principles and Issues
  • Business Communication
  • Business Law
  • Human Resource Issues and Strategies
  • Social, Web and Mobile Analytics
  • Marketing Principles
  • Business Ethics
  • Organizational Behaviour

Four electives (Choose four modules from one of the following minors)

  • Finance
  • Human Resource Management
  • International Business
  • Business Administration
  • Logistics and Supply Chain Management

Marketing Project


MPU Subjects

  • Bahasa Kebangsaan A*
  • Community Service
  • Corporate Social Responsibility
  • Design Thinking
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students)/ Malaysian Studies 3 (International students)

*For Malaysian students who do not have a credit in SPM BM.

Campus Local Students International Students
INTI International University Approx. RM 68,800 Approx. RM 68,800
Entry Level Entry Requirements
STPM Pass STPM with minimum Grade C+ CGPA 2.00 in 2 subjects
A-Level Pass A-Level with 2Ds
Foundation Matriculation / Foundation Certificate from any PPT recognised by the Ministry of Education or government of Malaysia with CGPA 2.0
UEC 5 subjects at grade B including a pass in Mathematics and English OR a pass in SPM Mathematics and English
SACE 5 subject with ATAR of 55
NSW (HSC) 10 units with ATAR of 55
CPU 6 passes with an average of 55
Tertiary Entrance Examination (TEE) 4 or 5 subjects with ATAR of 55
Australian Year 12 TER/UAI/ENTER 55
Diploma Diploma in the relevant field from other institutions recognised by the government of Malaysia with CGPA ≥ 2.00
Others Other equivalent qualifications as recognised by the government of Malaysia

Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page

Campuses & Intakes

INTI International University

  • January
  • June
  • August

Note: International students are subject to placement guidelines. Please check with a student counsellor.

You can launch your career in one of these fields:

Marketing Personnel
Sales Personnel
Advertising Personnel
Product Manager
Marketing Consultant

Specialisation courses:

  • Consumer Behaviour
  • Global Marketing
  • Integrated Marketing Communication
  • Marketing Research
  • New Product & Innovation Management
  • Service Marketing

Graduates will be presented with two Awards from INTI International University and the University of Hertfordshire, UK
Students will be exposed to actual working environments through industry visits and internship programmes with multinational companies

IBM-ICE courses

  • Introduction to Business Analytics
  • Social, Web and Mobile Analytics
In Collaboration With
Accredited by
Accredited by
INTI International University: (R/345/6/0210)(07/22)(MQA/FA1647)

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