The rationale for this programme is to provide students with an academically challenging and vocationally relevant programme of study in the field of business and psychology. The programme exposes students with essential subjects not only in the field of business and psychology.
Collaborating University
Programme details
For more programme details, please click to expand the tabs below.
Overview
The rationale for this programme is to provide students with an academically challenging and vocationally relevant programme of study in the field of business and psychology. The programme exposes students with essential subjects not only in the field of business and psychology.
Highlights
Graduates will be presented with two Awards from INTI International University and the University of Hertfordshire, UK
Students will be exposed to actual working environments through industry visits and internship programmes with multinational companies like KPMG, AIA, Megasteel and more
This programme prepares students for postgraduate studies locally and abroad
Career Opportunities
Graduates with a Bachelor of Business and Psychology would fit in well in marketing and human resource department in corporation as they would have business knowledge and some psychology knowledge especially in the areas of human behavior and personality . Graduates with this qualification would be a good candidate in securing themselves a position in the field of marketing, sales and human resource as they not only equipped with a degree in Business but also with knowledge of consumer psychology , behavior and personality which are very useful in the marketing and human resource field these days.
Programme Duration
3 years
INTI International University
University of Herfordshire, UK
Programme Structure
Year 1
Foundation in Psychology
Economic Principles and Issues
Managing Organization
Business Accounting
Business Law and Ethics
University English
Financial Management
Information Management
Human Resource Issues and Strategies
Theory Design and Statistics in Psychology
Business Communication
Year 2
e- Commerce
Organizational Behaviour
Marketing Principles
Cognition & Perception
Industry Internship
Year 3
Social Behaviour and Individual Differences
Consumer Psychology
Elective 1
Elective 2
Elective 3
Elective 4
Research Methodology
Personality
Developmental & Social Psychology
Abnormal Psychology
MPU Subjects
Community Service & Co-curriculum
Entrepreneurship
Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
Islamic & Asian Civilisation (Local students)/ Malaysian Studies 2 (International students)
Presentation Skills
Bahasa Kebangsaan A*
*For Malaysian students who do not have a credit in SPM BM.
