24/7 Accessibility to all learning materials anytime, anywhere
Overall programme assessment consists of 7% examination*
Additional four (4) IBM modules at no extra cost to upskill your digital literacy
Studying international business will provide you with insights into the global economic and business climates
Gain Advanced Knowledge of Foreign Markets
INTI Financial Aid and PTPTN are available
* 9 out of 31 modules will have final exams
Programme details
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In Bachelor of Business (Hons) Learning Simplified programme, we prepare our students for the challenges of the global economy through international exposure, applications of concepts in real world scenarios, as well as a structured personal development and coaching plan. Students will gain valuable insights and acquire relevant skills to embark on their professional marketing careers.
Core Modules1
University English
Economic Principles and Issues
Business Accounting
Financial Management
Business Law
Managing Organizations
Marketing Principles
Organizational Behavior
Business Communication
Human Resource Issues and Strategies
Business Ethics
Project
IBM ICE Modules
Introduction to Business Analytics
Quantitative Methods for Business
Social Web and Mobile Analytics
Business Analytics for Functional Areas
Specialisation Modules
Marketing
Global Marketing
New Product & Innovation Management
Consumer Behavior
Marketing Research
Integrated Marketing Communication
Service Marketing
International Business
Global Marketing
Global Logistics Management
International Trade Finance
Inter Cultural Management
International Trade Law
International Business
Human Resource Management
Organizational Development
Contemporary Employment Relation
Training and Development
Staffing Management
Compensations and Rewards
Performance Management
Electives
(Choose four (4) modules from one of the following specialisations)
Marketing
International Business
Human Resource Management
MPU Subjects
Bahasa Kebangsaan A2
Design Thinking
Corporate Social Responsibility
Community Service and Co-curriculum
Ethnic Relationship (Hubungan Etnik)
Islamic & Asia Civilisation (TITAS)
Communicative Malay Language 2 (International Students)
Malaysian Studies (International Students)
1 Eligible for credits exemption. Subject to meeting entry requirements and credit transfer mapping
* For Malaysian students who do not have Credit in SPM BM
