Adobe Design Achievement Awards (ADAA) Competition 2018

Programme
3+0 BA (Hons) Graphic Design in collaboration with Sheffield Hallam University, UK

Description of Award
The Adobe Design Achievement Awards (ADAA) 2018 is a global digital media competition for student creators. Connected to industry professionals, academic leaders, and top brands – the ADAA is launching the next generation of student careers.

Objective of Participation

  • To enable students to build on the experience gained in the studies from previous levels, and further develop the skills necessary to manage a programme of selfdirected project work.
  • To develop students’ critical and analytical skills in relation to academic research, professional practice and communication.
  • To enable students to develop an individual approach which may be used to support their employment aspirations.
  • To allow students to consider, research, develop ideas and subject matter (further refined), and present a body of creative work as a detailed, sensitive and intelligent response to the requirements/intentions, which they have identified.
  • To enable students to establish a clear context for this work and identify an appropriate audience for the design outcomes.

Competition Requirements
The designs were judged based on the project originality and creative excellence, effectiveness in meeting a communication objective, and demonstrating skills in applying Adobe products towards these ends.

Key Learnings from the Participation
The ADAA competition was a great platform for students as they demonstrated the increasing autonomy, professionalism, and critical awareness. They were also responsive towards ongoing feedbacks when it came to managing own learning, time and resources. Furthermore, the participants were able to conduct research methodologies using a broad spectrum of sources, and accurately deploy established methods of analysis, and enquiry that clarified the intent. They successfully contextualised projects within the wider social, economic, cultural, political and environmental settings that were inherent within the area of study. The students successfully produced a significant body of creative work, and supporting research to an academic and/or professional standard, using a range of media and techniques appropriate to the practice.

List of Winners
Lim Wei Chin
Category: Semi-finalist, Social Impact – Photography / Print / Illustration / Graphic
Title – MIN JUANG DESIGN PRESS
For more information: https://www.adobeawards.com/live/201811511

Lim Wei Chin
Category: Semi-finalist, Fine Art – Graphic Design/Print
Title – KUAN HEONG HUAN REBRANDING
For more information: https://www.adobeawards.com/live/201810378

Alfred Phua
Category: Semifinalist, Social Impact – Photography / Print / Illustration / Graphic
Title – #PROJECTHOPE
For more information: https://www.adobeawards.com/live/201810574

Alfred: Phua
Category: Semifinalist, Social Impact – Photography / Print /Illustration / Graphic
Title – PRIDE OR PREJUDICE?
For more information: https://www.adobeawards.com/live/20184272

Kancil Awards Competition 2018

Programme
3+0 BA (Hons) Graphic Design in collaboration with Sheffield Hallam University, UK

Description of Competition
The Kancil Awards is acknowledged as the largest, most prestigious advertising awards competition in Malaysia. It aims to attest to the pride in recognizing home-grown Malaysian creative excellence in advertising, and to further underscore the industry’s endorsements of the highest standards of creativity, bestowed on the best work produced by its own peers.

Objective of Participation

  • To enable students to build on the experience gained in their studies from previous levels, and further develop the skills necessary to manage a programme of self-directed project work
  • To develop students’ critical and analytical skills in relation to the academic research, professional practice, and communication
  • To enable students to develop an individual approach, which may be used to support their employment aspirations
  • To allow students to consider, research, and develop the ideas and subject matter (further refined), and present a body of creative work as a detailed, sensitive and intelligent response to the requirements as well as intentions that they have identified
  • To enable students to establish a clear context for this work, and identify an appropriate audience for the design outcomes

Key Learnings from the Participation
Students were able to demonstrate increasing autonomy, professionalism, critical awareness, and be responsive to on-going feedbacks while managing self-learning, time and resources. They were also able to conduct research methodologies using a broad spectrum of sources, and accurately deploy established methods of analysis and inquiry to clarify the intent. In addition, the students learned how to contextualize projects within the wider social, economic, cultural, political, and environmental settings that are inherent within the areas of study. In the end, they successfully managed to produce a significant body of creative work and supporting research that met the highest professional standards, using a range of media and techniques appropriate to the practice.

List of Winners
Lim Wei Chin
Bronze : Best Design, Brand Identity
Merit : Branding – Best Use of Cultural Insight

Alfred Phua
Merit : Best Outdoor, Campaign
Merit : Best Print & Poster, Campaign

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