- Comprises the fields of advertising, media communication & public relations.
- Offers you a foundation in basic theory & the skills necessary to become a media practitioner.
- Most businesses, organisations, public and private companies require the services of Mass Communication graduates.
- Graduate with a qualification from an American institution
Freshman (Year 1) at INTI
You will be able to choose from a range of subjects in Business, Foreign Languages, English, Mathematics, Social Sciences, Humanities, Physical and Life Sciences as General Education Requirement (GER) subjects. Sophomore (Year 2) at INTI
You will be able to choose subjects that are related to your desired major.
Sample Curriculum For Year 1 & 2
- Advertising Copywriting
- Business Communication
- Concept of Calculus / College Algebra
- English Composition 1 & 2
- Essentials of Public Speaking
- Fine Arts Electives
- Humanities Electives
- Introduction to Advertising
- Introduction to Computer & Information Processing
- Introduction to Interpersonal Communication
- Introduction to Intercultural Communication
- Introduction to Mass Communication
- Mass Media & Society
- Natural Sciences Electives
- Social Sciences Electives
- Writing to Mass Media
|Campus||Local Students||International Students|
|INTI International University||Approx. RM 38,762||Approx. RM 56,308|
|INTI International College Subang||Approx. RM 41,084||Approx. RM 44,780|
|INTI International College Penang||Approx. RM 36,840||Approx. RM 37,150|
ONE of the following examinations or their equivalents
|Entry Level||Entry Requirements|
|SPM / O-Level||Pass with 5 credits|
|UEC||Pass with 5 credits|
|STPM / A-Level||Possess passes or CGPA2.0|
|Entry Level||Entry Requirements|
Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page
You can launch your career in one of these fields:
- Radio & Television Stations
- Print & Broadcast Journalism
- New Media
- Integrated Communication
- Strategic Public Relations
- Editing, Direction, Filmmaking, Scriptwriting or Production
- Public Relations Executive,
- Corporate Communications Executive
- On-demand News & Entertainment
- Virtual Environments
- Game Design & Simulation
- Media Research
Journalism is a discipline of gathering, writing and reporting news, and more broadly, it includes the process of editing and presenting news articles. It applies to various media, including newspapers, magazines, radio, internet, digital photography and television. Journalists are expected to be at the scene of a story to gather information for their reports in the field. Reports are almost always edited in newsrooms, the offices where journalists and editors work to prepare news content. Developing investigative skills will lead to better research and reports.
This study involves the planning, creation, production and placement of ads (print) and commercials (broadcast). It includes theoretical and applied aspects of advertising, the design of both periodical and specialized publications. Advertising agencies are responsible for practically all newspaper and consumer magazine ads, outdoor and indoor displays, radio and television commercials, and ads that appear in professional, technical and business-to-business publications. They must create advertisements that persuade the public to buy a product.
This study concerns the practical application, structure, processes, aesthetics, responsibilities and effects of the mass media and the investigation of the role mass media has played and continues to play on society and the individual. Mass Communication majors seek out how and why the media reflects our social values, and how public policy draws boundaries for such mediums of communication. Students will understand and apply ethical principles that can be used to prevent and resolve potential conflicts and dilemmas in the operation of the mass media, and legal issues and regulations affecting mass communication.
Radio and Television (Broadcast Journalism)
A discipline of gathering, writing and reporting news, and also includes the process of editing and presenting news articles.
This study examines the history, theory, criticism, and nuts-and-bolts production practices of radio, television, and film. In short, students will learn how to create all manner of electronic media from scratch. The goal of any Radio and Television program is to prepare students for an entry-level position and, ultimately, a successful career in the media.
Public Relations are vital in every organisation has it contributes to a firm’s or institution’s brand identity. It understands and places a high value on the establishment of professional and interpersonal relationships. Students will develop decision-making, strategic management, and critical thinking abilities and acquisition of theoretical and research-based knowledge important for their success in the working world.
New Media is a multidisciplinary study of emerging forms of media, digital information and technology, often combining it with traditional journalism studies. New media demands to adapt to new technology and trends while still maintaining the traditional skills and work ethic of professional reporters, journalists, artists and designers.
Communication is the study of how and why certain messages influence individual and group behaviour, how our reactions reflect underlying values of society, communication theories of monumental speeches, revolutionary political campaigns, radical social movements, and the trends in styles of news reporting. The focus will be on different forms of speaking and writing, strategies of speakers and writers, verbal and nonverbal messages, and forms of rhetoric, from classical Roman orations to modern-day websites, film and television.
INTI International University: Science: (R2/545/6/0044)(09/24)(A4606); Art: (R2/210/6/0012)(07/24)(A4605)
INTI International College Subang: Science: (R2/545/6/0035)(09/24)(A5761); Art: (R2/210/6/0014)(09/24)(A5760)
INTI International College Penang: Science: (R2/545/6/0064)(01/21)(A7301); Art: (R2/210/6/0018)(01/21)(A7300)