Mass Communication Degree Program (American University Program)

Mass Communication covers a broad area of study that comprises the fields of advertising, media communication and public relations.

American University Program Degree 2 Years From RM 36,840

Mass Communication covers a broad area of study that comprises the fields of advertising, media communication and public relations. Most businesses, non-governmental and govermental organizations, public and private companies require the services of Mass Communication graduates. The demand is high in Malaysia, which is good news for students looking to pursue a career in Mass Communication.

RM36,840.00

Programme Structure
 
Freshman (Year 1) at INTI
You will be able to choose from a wide range of subjects in Business, Foreign Languages, English, Mathematics, Social Sciences, Humanities, Physical and Life Sciences as General Education Requirement (GER) subjects.Sophomore (Year 2) at INTI
You will be able to choose subjects that are related to your desired major.
SAMPLE CURRICULUM FOR YEAR 1 & 2
  • Advertising Copywriting
  • Business Communication
  • Concept of Calculus / College Algebra
  • English Composition 1
  • English Composition 2
  • Essentials of Public Speaking
  • Fine Arts Electives
  • Humanities Electives
  • Introduction to Advertising
  • Introduction to Computer & Information Processing
  • Introduction to Interpersonal Communication
  • Introduction to Intercultural Communication
  • Introduction to Mass Communication
  • Mass Media & Society
  • Natural Sciences Electives
  • Social Sciences Electives
  • Writing to Mass Media

INTI International
University

INTI International
College Subang

INTI International
College Penang

Fees Summary

INTI International University

Local Students
Download complete Estimated Fee Structure here.
Approximate Tuition Fee (RM)
38,762

INTI International University

International Students
Download complete International
Students Estimated Fee Structure here.
Approximate Tuition Fee (RM)
56,308

INTI International College Subang

Local Students
Download complete Estimated Fee Structure here.
Approximate Tuition Fee (RM)
41,084

INTI International College Subang

International Students
Download complete International
Students Estimated Fee Structure here.
Approximate Tuition Fee (RM)
44,780

INTI International College Penang

Local Students
Download complete Estimated Fee Structure here.
Approximate Tuition Fee (RM)
36,840

INTI International College Penang

International Students
Download complete International Students Estimated Fee Structure here.
Approximate Tuition Fee (RM)
37,150

ONE of the following examinations or their equivalents

Entry LevelEntry Requirements
SPM / O-LevelPass with 5 credits
UECPass with 5 credits
STPM / A-LevelPossess passes or CGPA2.0

English Requirement

Entry LevelEntry Requirements
SPMMinimum Pass

Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page

Campuses & Intakes


Note: International students are subject to placement guidelines. Please check with a student counsellor.

Our Mass Communication degree program offers you an interdisciplinary foundation in the basic theory and skills necessary to become media practitioners and more informed media consumers. Interaction and the ability to communicate confidently and persuasively is the key focus of our communications program. Major fields of study include:

  • Journalism
    Journalism is a discipline of gathering, writing and reporting news, and more broadly, it includes the process of editing and presenting news articles. It applies to various media, including newspapers, magazines, radio, internet, digital photography and television. Journalists are expected to be at the scene of a story to gather information for their reports in the field. Reports are almost always edited in newsrooms, the offices where journalists and editors work to prepare news content. Developing investigative skills will lead to better research and reports.
  • Advertising
    This study involves the planning, creation, production and placement of ads (print) and commercials (broadcast). It includes theoretical and applied aspects of advertising, the design of both periodical and specialized publications. Advertising agencies are responsible for practically all newspaper and consumer magazine ads, outdoor and indoor displays, radio and television commercials, and ads that appear in professional, technical and business to-business publications. They must create advertisements that persuade the public to buy a product.
  • Mass Communication
    This study concerns the practical application, structure, processes, aesthetics, responsibilities and effects of the mass media and the investigation of the role mass media has played, and continues to play on society and the individual. Mass Communication majors seek out how and why media reflects our social values, and how public policy draws boundaries for such mediums of communication. Students will understand and apply ethical principles that can be used to prevent and resolve potential conflicts and dilemmas in the operation of the mass media, and legal issues and regulations affecting mass communication.
  • Radio and Television (Broadcast Journalism
    A discipline of gathering, writing and reporting news, and also includes the process of editing and presenting news articles.
  • Advertising
    This study examines the history, theory, criticism, and nuts-and-bolts production practices of radio, television, and film. In short, students will learn how to create all manner of electronic media from scratch. The goal of any Radio and Television program is to prepare students for an entry-level position and, ultimately, a successful career in the media.
  • Public Relations
    Public Relations are vital in every organizationas it contributes to a firm’s or institution’s brand identity. It understands and places high value on the establishment of professional and interpersonal relationships. Students will develop decision-making, strategic management, and critical thinking abilities and acquisition of theoretical and research-based knowledge important for their success in the working world.
  • New Media
    New Media is a multidisciplinary study of emerging forms of media, digital information and technology, often combining it with traditional journalism studies. New media demands adapting to new technology and trends while still maintaining the traditional skills and work ethic of professional reporters, journalists, artists and designers.
  • Communication
    Communication is the study of how and why certain messages influence individual and group behavior, how our reactions reflect underlying values of society, communication theories of monumental speeches, revolutionary political campaigns, radical social movements, and the trends in styles of news reporting. Focus will be on different forms of speaking and writing, strategies of speakers and writer, verbal and nonverbal messages, and formsof rhetoric, from classical Roman orations to modern day websites, film and television.

 

 Popular Universities for American University Program (Mass Communications)

US UniversitiesCanadian Universities
Oklahoma State UniversityUniversity of New Brunswick
St. Cloud State UniversityUniversity of Windsor
University of Hawaii-Manoa
Michigan State University
Ohio State University
University of Iowa
University of Kansas-Lawrence
University of Missouri-Kansas City
University of Washington
Wichita State University
University of Missouri-Columbia
University of Nebraska-Lincoln
Winona State University
University of Wisconsin-Madison

Career Opportunities

  • Journalism
    Journalist, Broadcast Journalist, Film Directoror Film Producer
  • Advertising
    Desktop Publishing Artist, Advertisement Producer, Advertisement Director, Editor or Scriptwriter
  • Mass Communication
    A professional course in mass communication opens doors for a career in Films & TV, Publishing, Public Relations, Print & Broadcast Journalism, New Media, Integrated Communication, Strategic Public Relations, Editing, Direction, Filmmaking, Scriptwriting, or Production
  • Radio and Television (Broadcast Journalism)
    Radio & Television Stations, Government Agencies, Public Relations, Nongovernmental Organizations
  • Public Relations
    Public Relations Executive, Corporate Communications Executive
  • New Media
    On-demand News and Entertainment, Social Media & Online Networking, Computer Graphics & Animation, Multimedia & Interactive Design, Web Design & Production, Advertising Design, Virtual Environments, Game Design & Simulation, Advertising, Journalism, Promotion, Media Research
Programme Duration
1+3 or 2+2 years
KPT:
INTI International University: Science: (R/545/6/0044)(03/20)(A4606); Art: (R2/210/6/0012)(07/24)(A4605)
INTI International College Subang: Science: (R2/545/6/0035)(09/24)(A5761); Art: (R2/210/6/0014)(09/24)(A5760)
INTI International College Penang: Science: (R2/545/6/0064)(01/21)(A7301); Art: (R2/210/6/0018)(01/21)(A7300)

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