The COVID-19 pandemic has raised people’s awareness and comprehension on the importance of living sustainably, as well as their interest in businesses that deploy their green marketing activities efficiently. Undoubtedly, there is an urgent need for marketers to establish and sustain trust among consumers. A study conducted by Associate Professor Dr. Lim Kim Yew and …
Soh Eu Jhern secured a silver medal at the ICDL Asia Digital Challenge 2022 for the Design Track under the Tertiary Level category. The INTI International College Penang student qualified for the Grand Finals after completing the first and second rounds conducted between March and August. The grand final was held on 5 September. The …
Read moreINTI Student Wins Silver At Asia Digital Challenge 2022
Dr. Tee Mcxin, a senior lecturer from the Faculty of Business and Communications at INTI International University, recently conducted a research that looks at marketing strategies most social media users, especially youths, are attracted to. The study, titled ‘Assessing Consumer Consumption Behaviour Through Social Media Marketing: A Survey Among Youths in Malaysia’, was conducted to …
Read moreUsing Social Media to Bring Marketing to a New Level
INTI International University recently entered a partnership with Far Eastern Federal University, a university ranked in the top 500 QS World University Rankings 2023. The virtual Memorandum of Understanding (MoU) will be a pathway for further collaboration between both the universities in the areas of research, teaching and learning, as well as student and scholar …
The Semester Abroad Programme (SAP) is more than a trip overseas – it’s a learning experience! For students who hope to learn in a new culture and environment, this programme allows students to experience an academic semester in a university in another country, allowing them to soak up new culture and build new memories. Dr. …
Read moreStudents Step Out of Comfort Zone in Semester Abroad Programme
Humans cannot live without water; one can go far longer in a day without food but not water. The water in our country is more polluted now than ever. It was reported by the World Health Organization (WHO) that water pollution has worsened in almost all rivers in Asia, Latin America, and Africa since the …
Read moreCorn Cob a Cost-Effective and Eco-Friendly Solution to Tackle Water Pollution
Being a book bug is indeed a student’s choice, but the proverb “all work and no play makes Jack a dull boy” reminds students that apart from their mundane study routine, there is also time to take part in other activities of interest. For Beh Chong Sing and Wong Huei Wern, being a student athlete …
Read moreINTI’s Student Athletes Share How They Juggle Studies and SUKIPT 2022
If you plan to pursue your higher education in the United States, then look no further than the American University Program (AUP) at INTI International College Penang (IICP). By enrolling in AUP, students can enjoy the benefits of an American university education at great value. Cheah Wan Theng, Head of the Center for American Education …
Read moreINTI’s AUP Programme Prepares Students For Their American Education Dream
More and more workers are switching sectors, often seeking careers that offer greater purpose. This mass movement tells us a lot about how people view their jobs. Lim Chee Gay, who has more than 20 years of experience in human resources (HR), manufacturing, information technology (IT) and supply chain management, shared his life experiences and …
INTI’s Cambridge A Level students once again proved their excellence in the Cambridge International A Level examination. The 98 percent passing rate achieved by INTI International College Penang (IICP) students in the May/June 2022 exams clearly attest to the quality of education INTI offers students to enable them to successfully move on to the next …