The emergence of COVID-19 has brought us into unprecedented times. While previously confined to the world of medical and scientific professionals, or those who are unwell, wearing a face mask in public is now seen to be as important as wearing a seatbelt in a car.
According to Louise Yee, Head of Programme for the Diploma in Fashion Design programme, INTI Centre of Art and Design (ICAD), INTI International College Subang, wearing a reusable, designer mask livens up an outfit.
With more countries requiring the use of masks in public, the single-use surgical mask has transformed from a medical safeguard to both a regular part of everyday attire and also an additional burden financially and environmentally.
“Disposable surgical masks which should be disposed of as soon as they become damp has increased hazardous waste, especially when people do not dispose of it correctly,” observed Louise Yee, Head of Programme for the Diploma in Fashion Design programme, INTI Centre of Art and Design (ICAD), INTI International College Subang.
Her observations are well-founded. According to a report, an estimate of over 10 million pieces of surgical masks is now being used daily. While masks used in hospitals, clinics and labs are properly disposed of into the medical waste stream, those used by the public end up in the general waste stream, which is not equipped to properly dispose of such waste and poses a big threat to the environment.1
The purpose of using face masks is to catch little droplets that come out of the mouth and nose, which reduces the risk of spreading airborne diseases. According to Yee, a well designed, reusable or washable face mask with a filter infix in its pocket not only serves the same purpose but helps reduce harmful waste.
“There are beautifully designed, reusable face masks created by local designers which include a filter pocket that offer the same protection. With their stylish and colourful prints, these masks also help users look less post-apocalyptic or as if they have just stepped out of surgery. Thanks to the influence of Korean celebrities who often wear face masks to go incognito, these designer masks are a fashion item!” joked Yee.
Playing up the dual functions of safety and style, Yee suggests choosing good quality, reusable masks that have a filter pocket, and those that are comfortable to breathe in. Coupled with versatile designs, these masks can best suit everyday outfits.
“When it comes to choosing a mask, being protected and also being responsible for the environment go hand in hand. We are privileged to have plenty of choices in the market that can help us remain safe, while at the same time look good, ” she urged.
The series of reusable fabric face masks by Creative Co. provides plenty of choices that can help users look good, stay protected and save the earth at the same time.
During the movement control order, Creative Co., an initiative by ICAD to promote talents and foster a sense of community through creativity, art and design, came up with their own ideas for creating reusable face masks. According to Yee, Creative Co. started with a few prototypes that incorporated INTI students’ print designs on them.
“Many of these are reversible designs with two different prints on each side. We are still developing more designs that are both unisex and versatile to suit diverse users. These designs are made out of cotton-based fabrics that are easy to breathe in. Reusable face masks that have subtle prints or plain colours are the best for matching with various outfits,” Yee explained.
She highlighted that the main purpose of creating these series of reusable fabric face masks was to encourage people to re-use and reduce waste, while at the same time protect themselves. Being made available to the public soon, these masks range from RM20.00 to RM30.00 per piece.
“With face masks becoming a new essential item nowadays, Creative Co. serves as a platform to celebrate talents and collaborations among students and staff with the mission to establish meaningful outcomes through art and design. We also hope that this collaboration will foster stronger relationships with other local talents, design houses, and the wider community by strengthening our common values and shared beliefs through the potentials of art and design,” concluded Yee.
1 Discard used face masks safely. Expert: About 10 milion pieces thrown daily pose a serious risk, The Star, page 6, 8 July 2020.