Mass Communication Degree 3 Years

Students are taught to understand the characteristics and intricacies of media’s role in society, in order to convey messages effectively, using critical thinking skills. They will master the art of developing key messages and writing news releases in a dynamic manner. Potential journalists will learn the impact of different news and their consequences on society. Taking up this degree can help students develop persuasive and creative skills as well as strengthen their capability for critical and analytical thinking, while upholding professional standards.

Collaborating University
Financial Assistance

Programme details

For more programme details, please click to expand the tabs below.

Highlights
  • Students who have successfully completed will receive a dual award: a degree from INTI International University and a BA (Hons) Mass Media & Communications awarded by University of Herfordshire, UK.
  • Basic management, marketing and/or computing knowledge through Business and Computing & IT elective courses
  • Four choices of specialities: Public Relations, Broadcasting, Journalism and Advertising
  • Exposure to different campaigns to build management skills
  • State-of-the-art Media Centre for practices
  • Internship opportunities with organisations such as BFM 89.9, JLPW Communications, Weststar, Fleishman Hillard

Career Opportunities

Advertising

  • Account Planner
  • Account Planning Supervisor
  • Advertising Account Executive
  • Advertising Account Manager
  • Blogger
  • Copywriter
  • Editor

Journalism

  • New Media Strategist
  • Newscaster
  • Online Journalist
  • Print Journalist
  • Reporter
  • Sports Information Director

Public Relations

  • Broadcast Journalist
  • Campaign Manager
  • Event Manager
  • Media Planner
  • News Writer
  • Public Relations Executive
  • Publicity Manager

Broadcasting

  • Radio Commercial Producer
  • Radio DJ
  • Special Events Coordinator
  • TV Anchor
  • TV or Radio Editor
  • TV or Radio Producer
Programme Duration
3 years
Accredited by

Malaysian Qualifications Agency
Financial assistance available:

Edu-Assist
Student will receives 2 awards upon graduation

INTI International University
University of Herfordshire, UK
Programme Structure

Year 1
  • Academic Writing
  • Communication Technology
  • Communication Theory
  • General Elective Course
  • Introduction to Mass Communication
  • Introduction to Sociology
  • Mass Media & Society
  • Media Ethics
  • Social Psychology
Majors (Choose one)
Advertising

  • Advertising Copywriting
  • Creative Strategy Campaigns
  • Integrated Marketing Communication

Journalism

  • Feature Writing
  • News Reporting
  • Publication Design & Production

Public Relations

  • Public Opinion
  • Public Relations & Corporate Identity
  • Public Relations Writing

Broadcasting

  • Broadcasting Production
  • Digital Video & Sound Technology
  • TV Production Project

Communicative foreign languages (Choose one)

  • French
  • German
  • Japanese
  • Mandarin
Year 2
  • Communication Law
  • Communication Research Methods
  • Cross-cultural Communication
  • General Elective Course
  • Introduction to Broadcasting
  • Introduction to Advertising
  • Introduction to Journalism
  • Organisational Communication
  • Principles of Public Relations
General elective** courses (Choose three)
  • Consumer Behaviour
  • Cross-cultural Management
  • Desktop Publishing & Computer Graphics Editing
  • Foundations of Business Organisations
  • Foundations of Marketing
  • Marketing Planning
  • Organisational Behaviour
  • Principles of Information Technology
  • Web Design & Development with Multimedia
Year 3
  • Final Year Project
  • General Elective Course
  • Internship
  • Issues in Mass Communication
  • Media Management
  • Professional Development
MPU Subjects
  • Bahasa Kebangsaan A*
  • Community Service
  • Corporate Social Responsibility
  • Design Thinking
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)

*For Malaysian students who do not have a credit in SPM BM.
**Offering of electives, please consult the Head of Programme.

Campuses & Intakes

INTI International University

  • January
  • May
  • August


Note: International students are subject to placement guidelines. Please check with a student counsellor.

Entry Level Entry Requirements
Foundation Completion of Foundation Programme, Credit in English at SPM level
UEC 5Bs including English
STPM Grade C in 2 subjects or CGPA 2.00, Credit in English at SPM level
A Level 2 Grade Ds in 2 subjects or CGPA 2.00, Credit in English at SPM level
SACE 5 subjects with ATAR 55
NSW (HSC) 10 units with ATAR 55
Australian Year 12 4 or 5 passes with ATAR of 55
Australian Degree Transfer Program (ADTP) Completion of ADTP
Matriculation/Pre-University Completion of Matriculation/ Pre-University programme with minimum CGPA of 2.0, Credit in English at SPM level
Diploma Completion of Diploma in relevant fields with minimum CGPA of 2.0, Credit in English at SPM level
Others Other equivalent qualifications as recognised by the government of Malaysia

Students with higher qualifications (e.g. STPM, A Level, Foundation, Diploma) may be granted credit transfer and advanced standing. All exemptions will be reviewed and will be subjected to the approval from INTI International University & Colleges and its partner universities.

For international student :
If the student does not have the required English proficiency, the student must sit for the English Placement Test (EPT) at INTI.
If the student does not pass the EPT, he/ she will be required to take a full semester of Intensive English at INTI International University & Colleges before being admitted into the full degree programme.


Note: International students are subject to entry requirements. Find out more.

Fees Summary
INTI International University

Local Students
Download complete Estimated Fee Structure here.
Approximate Tuition Fee (RM)
62,927
INTI International University

International Students
Download complete International Students Estimated Fee Structure here.
Approximate Tuition Fee (RM)
66,545
KPT:
INTI International University: KPT/JPT (R2/321/6/0039)06/2022 – A7709

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