Bachelor of Mass Communication (Hons)

Students are taught to understand the characteristics and intricacies of the media’s role in society, in order to convey messages effectively, using critical thinking skills.

Media and Communication Degree 3 Years From RM 87,608
  • Receive 2 awards: a degree from INTI International University and a BA (Hons) Mass Media & Communications awarded by University of Hertfordshire, UK.
  • State-of-the-art Media Centre and fully equipped broadcasting studio for practices.
  • This programme is also available as a single award programme, awarded by INTI International University.
  • Internship opportunities with organisations such as BFM 89.9, JLPW Communications, Weststar, Fleishman Hillard.
  • Insightful study trips and visits to broaden your horizons on film production and broadcasting.

RM87,608.00

Year 1

  • Communication Research Methods
  • Communication Theory
  • Digital and Media Information Literacy
  • Fundamentals of Communication Studies
  • Global Communication and Sustainability
  • Introduction to Mass Communication and Media Industries
  • Mass Media and Society
  • Media Law and Ethics
  • Media Production Fundamentals
  • Media Writing and Presentation
  • Visual Communication and Digital Storytelling

Year 2

  • Audience and Public Opinion Studies
  • Creative Media Technologies
  • Data Analysis for Communication and Media
  • Global Media and Communication Policy
  • Media Entrepreneurship and Project Management
  • Multi-platform Content Production
  • Publication and Digital Content Design
  • Social Media Management and Analytics
  • Strategic Communication Management
  • 3 Modules from Chosen Specialisation

Year 3

  • Final Year Project
  • 3 Modules from Chosen Specialisation
  • Media Forensics and Misinformation
  • Internship

Specialisation (Choose one)

Advertising

  • Advertising Copywriting
  • Creative Strategy Campaigns
  • Digital Advertising Analytics and Performance Measurement
  • Integrated Marketing Communications
  • Introduction to Advertising
  • Media Planning Analysis

Journalism

  • Digital Journalism
  • Feature Writing
  • Introduction to Journalism
  • Investigative and Data Journalism
  • News Reporting
  • Publication Design and Production

Public Relations

  • Corporate Identity and Public Relations
  • Crisis Communication and Reputation Management
  • Principles of Public Relations
  • Public Opinion
  • Public Relations Writing
  • Special Events Production

Broadcasting

  • Broadcasting Production
  • Digital Post Production
  • Digital Video and Sound Technology
  • Introduction to Broadcasting
  • Radio, Podcast and Streaming Production
  • TV Production Project

MPU Subjects

  • MPU 1
  • MPU 2
  • MPU 3
  • MPU 4
  • MPU 5
  • MPU 6 / Bahasa Kebangsaan A*

* For Malaysian students who do not have a credit in SPM BM.
Students are advised to consult the Head of Programme for the specific MPU subject titles.

Campus Local Students International Students
INTI International University Approx. RM 87,608 Approx. RM 87,608
Note: All published fees are exclusive of Sales and Services Tax (SST). A 6% SST will be applied to international students’ fees.
Entry Level Entry Requirements
Foundation Completion of Foundation Programme, Credit in English at SPM level
UEC 5Bs including English
STPM Grade C in 2 subjects or CGPA 2.00, Credit in English at SPM level
A-Level 2 Grade Ds in 2 subjects or CGPA 2.00, Credit in English at SPM level
SACE 5 subjects with ATAR of 55 and a credit in English at SPM level or its equivalent
NSW (HSC) 10 units of ATAR of 55 and a credit in English at SPM level or its equivalent
Australian Year 12 4 or 5 subjects with ATAR or 55 and a credit in English at SPM level or its equivalent
Australian Degree Transfer Program (ADTP) Completion of ADTP
Matriculation/Pre-University Completion of Matriculation/ Pre-University programme with a minimum CGPA of 2.0, Credit in English at SPM level
Diploma Completion of Diploma in relevant fields with minimum CGPA of 2.0, Credit in English at SPM level
Others Other equivalent qualifications as recognised by the government of Malaysia

Note:
• Students with a pass in English at SPM level (or English equivalent to SPM) need to take a reinforcement English subject equivalent to the SPM level. This subject must be taken before enrolment.
• Students without an English subject in their admission qualification need to take a reinforcement English subject equivalent to the SPM level. This subject must be taken before enrolment.
• Students are required to pass the reinforcement English before being allowed to take related core courses
• Students from Matriculation / Foundation or its equivalent can be exempted from taking reinforcement English, provided that the English taken at that programme level is equivalent / higher than English taken at SPM level.

Note:
Bachelor of Mass Communications (Hons), University of Hertfordshire, UK: For International students, please refer to course counsellors/Head of Programme for English language requirements.

Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page

Campuses & Intakes

INTI International University

  • January
  • May
  • August


Note: International students are subject to placement guidelines. Please check with a student counsellor.

Specialisation Career Opportunities
Advertising Account Planner, Account Planning Supervisor, Advertising Account Executive, Advertising Account Manager, Blogger, Copywriter, Editor
Journalism New Media Strategist, Newscaster, Online Journalist, Print Journalist, Reporter, Sports Information Director
Public Relations Broadcast Journalist, Campaign Manager, Event Manager, Media Planner, News Writer, Public Relations Executive, Publicity Manager
Broadcasting Radio Commercial Producer, Radio DJ, Special Events Coordinator, TV Anchor, TV or Radio Editor, TV or Radio Producer

Students are taught to understand the characteristics and intricacies of the media’s role in society, in order to convey messages effectively using critical thinking skills. They will master the art of developing key messages and writing news releases in a dynamic manner. Potential journalists will learn the impact of different news and their consequences on society.

In Collaboration With
Financial Assistance
KPT:
INTI International University: (R3/0323/6/0055)(06/27)(A7709)

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