Bachelor of Mass Communication (Hons)

Students are taught to understand the characteristics and intricacies of the media’s role in society, in order to convey messages effectively, using critical thinking skills.

Mass Communication Degree 3 Years From RM 75,860
  • Receive a dual award: a degree from INTI International University and a BA (Hons) Mass Media & Communications awarded by University of Hertfordshire, UK.
  • State-of-the-art Media Centre and fully equipped broadcasting studio for practices.
  • Internship opportunities with organisations such as BFM 89.9, JLPW Communications, Weststar, Fleishman Hillard.
  • Insightful study trips and visits to broaden your horizons on film production and broadcasting.

RM75,860.00

Year 1

  • Academic Writing
  • Communication Technology
  • Communication Theory
  • Introduction to Mass Communication
  • Introduction to Sociology
  • Mass Media & Society
  • Media Ethics
  • Social Psychology

Year 2

  • Communication Law
  • Communication Research Methods
  • Cross-Cultural Communication
  • Introduction to Advertising
  • Introduction to Broadcasting
  • Introduction to Journalism
  • Organisational Communication
  • Principles of Public Relations

Year 3

  • Final Year Project
  • Media Management
  • Development Communication

Specialisation (Choose one)

Advertising

  • Advertising Copywriting
  • Creative Strategy Campaigns
  • Integrated Marketing Communication
  • Media Planning Analysis

Journalism

  • Feature Writing
  • News Reporting
  • Publication Design & Production
  • Digital Journalism

Public Relations

  • Public Opinion
  • Public Relations & Corporate Identity
  • Public Relations Writing
  • Special Event Production

Broadcasting

  • Broadcasting Production
  • Digital Video & Sound Technology
  • TV Production Project
  • Digital Post Production

General elective** courses (Choose three)

  • Consumer Behaviour
  • E-Commerce Theory and Applications
  • Desktop Publishing & Computer Graphics Editing
  • Foundations of Business
  • Foundations of Marketing
  • Marketing Planning
  • Organisational Behaviour
  • Principles of Information Technology
  • Web Design and Development with Multimedia
  • Global Integrated Project

Communicative foreign languages (Choose one)

  • French
  • German
  • Japanese
  • Mandarin

MPU Subjects

1. Compulsory

  • Appreciation of Ethics and Civilisations (Local Students) / Communicating in Malay 2 (International Students)
  • Philosophy and Current Issues
  • Integrity and Anti-Corruption
  • Co-curriculum
  • Bahasa Kebangsaan A*

2. Electives (choose one)

  • Corporate Social Responsibility
  • Design Thinking
  • Presentation Skills

* For Malaysian students who do not have a credit in SPM BM.
** For offering of electives, please consult the Head of Programme.

Campus Local Students International Students
INTI International University Approx. RM 75,860 Approx. RM 75,860
Entry Level Entry Requirements
Foundation Completion of Foundation Programme, Credit in English at SPM level
UEC 5Bs including English
STPM Grade C in 2 subjects or CGPA 2.00, Credit in English at SPM level
A-Level 2 Grade Ds in 2 subjects or CGPA 2.00, Credit in English at SPM level
SACE 5 subjects with ATAR 55
NSW (HSC) 10 units with ATAR 55
Australian Year 12 4 or 5 passes with ATAR of 55
Australian Degree Transfer Program (ADTP) Completion of ADTP
Matriculation/Pre-University Completion of Matriculation/ Pre-University programme with a minimum CGPA of 2.0, Credit in English at SPM level
Diploma Completion of Diploma in relevant fields with minimum CGPA of 2.0, Credit in English at SPM level
Others Other equivalent qualifications as recognised by the government of Malaysia

Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page

Campuses & Intakes

INTI International University

  • January
  • May
  • August


Note: International students are subject to placement guidelines. Please check with a student counsellor.

You can launch your career in one of these fields:

  • Advertising
  • Journalism
  • Public Relations
  • Broadcasting

Students are taught to understand the characteristics and intricacies of the media’s role in society, in order to convey messages effectively using critical thinking skills. They will master the art of developing key messages and writing news releases in a dynamic manner. Potential journalists will learn the impact of different news and their consequences on society.

In Collaboration With
Financial Assistance
KPT:
INTI International University: (R3/321/6/0039)(06/27)(A7709)

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