TagsMass CommunicationDegree3 Years

Students are taught to understand the characteristics and intricacies of media’s role in society, in order to convey messages effectively, using critical thinking skills. They will master the art of developing key messages and writing news releases in a dynamic manner. Potential journalists will learn the impact of different news and their consequences on society. Taking up this degree can help students develop persuasive and creative skills as well as strengthen their capability for critical and analytical thinking, while upholding professional standards.

Collaborating University
Financial Assistance

Programme details

For more programme details, please click to expand the tabs below.

Highlights
  • Students who have successfully completed will receive a dual award: a degree from INTI International University and a BA (Hons) Mass Media & Communications awarded by University of Herfordshire, UK.
  • Basic management, marketing and/or computing knowledge through Business and Computing & IT elective courses
  • Four choices of specialities: Public Relations, Broadcasting, Journalism and Advertising
  • Exposure to different campaigns to build management skills
  • State-of-the-art Media Centre for practices
  • Internship opportunities with organisations such as BFM 89.9, JLPW Communications, Weststar, Fleishman Hillard

Career Opportunities

Advertising

  • Account Planner
  • Account Planning Supervisor
  • Advertising Account Executive
  • Advertising Account Manager
  • Blogger
  • Copywriter
  • Editor

Journalism

  • New Media Strategist
  • Newscaster
  • Online Journalist
  • Print Journalist
  • Reporter
  • Sports Information Director

Public Relations

  • Broadcast Journalist
  • Campaign Manager
  • Event Manager
  • Media Planner
  • News Writer
  • Public Relations Executive
  • Publicity Manager

Broadcasting

  • Radio Commercial Producer
  • Radio DJ
  • Special Events Coordinator
  • TV Anchor
  • TV or Radio Editor
  • TV or Radio Producer
Programme Duration
3 years
Accredited by

Malaysian Qualifications Agency
Financial assistance available:

Edu-Assist
Student will receives 2 awards upon graduation

INTI International University
University of Herfordshire, UK
Programme Structure

Year 1
  • Academic Writing
  • Communication Technology
  • Communication Theory
  • General Elective Course
  • Introduction to Mass Communication
  • Introduction to Sociology
  • Mass Media & Society
  • Media Ethics
  • Social Psychology
Majors (Choose one)
Advertising

  • Advertising Copywriting
  • Creative Strategy Campaigns
  • Integrated Marketing Communication

Journalism

  • Feature Writing
  • News Reporting
  • Publication Design & Production

Public Relations

  • Public Opinion
  • Public Relations & Corporate Identity
  • Public Relations Writing

Broadcasting

  • Broadcasting Production
  • Digital Video & Sound Technology
  • TV Production Project

Communicative foreign languages (Choose one)

  • French
  • German
  • Japanese
  • Mandarin
Year 2
  • Communication Law
  • Communication Research Methods
  • Cross-cultural Communication
  • General Elective Course
  • Introduction to Broadcasting
  • Introduction to Advertising
  • Introduction to Journalism
  • Organisational Communication
  • Principles of Public Relations
General elective** courses (Choose three)
  • Consumer Behaviour
  • Cross-cultural Management
  • Desktop Publishing & Computer Graphics Editing
  • Foundations of Business Organisations
  • Foundations of Marketing
  • Marketing Planning
  • Organisational Behaviour
  • Principles of Information Technology
  • Web Design & Development with Multimedia
Year 3
  • Final Year Project
  • General Elective Course
  • Internship
  • Issues in Mass Communication
  • Media Management
  • Professional Development
MPU Subjects
  • Bahasa Kebangsaan A*
  • Community Service
  • Corporate Social Responsibility
  • Design Thinking
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)

*For Malaysian students who do not have a credit in SPM BM.
**Offering of electives, please consult the Head of Programme.

Campuses & Intakes

INTI International University

  • January
  • May
  • August


Note: International students are subject to placement guidelines. Please check with a student counsellor.

Entry Level Entry Requirements
A Level A pass in A Level or its equivalent, with a minimum of Grade C (GPA2.00) in any two subjects, and a credit in English at SPM level or its equivalent
STPM A pass in STPM or its equivalent, with a minimum of Grade C (GPA2.00) in any two subjects, and a credit in English at SPM level or its equivalent
SACE International(Formerly known as SAM) 5 subjects with ATAR of 55
NSW (HSC) 10 unit with UAI of 55
Ontario Secondary School Diploma /Canadian Pre- University(CPU) 5 subjects with average of 55
TEE 5 subjects with minimum aggregate of 279(from 4 subjects)
Australian Year 12 4 or 5 subjects with ATAR of 55
UEC 5 subjects at grade B including English OR pass in SPM English
Matriculation Matriculation/ Foundation qualification or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent.
Foundation INTI Foundation Programme(Business) qualification or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent.
Diploma A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent.
A Diploma in Media and Communication or its equivalent.
Diploma from any Politechnics recognised by the Ministry of Education or government of Malaysia with a minimum CGPA of 2.00, and a credit in English at SPM Level or its equivalent.
STAM A pass in STAM, with a minimum of Grade Jayyid and a credit in English at SPM Level or its equivalent.
Others Other equivalent qualifications as recognised by the Ministry of Education and the government of Malaysia

NOTE : The requirement for credit in English at SPM level can be exempted if the entry qualification has English subjects and the achievement is equivalent or higher than the requirement at SPM level.


Note: International students are subject to entry requirements. Find out more.

Fees Summary
INTI International University

Local Students
Download complete Estimated Fee Structure here.
Approximate Tuition Fee (RM)
62,927
INTI International University

International Students
Download complete International Students Estimated Fee Structure here.
Approximate Tuition Fee (RM)
66,545
KPT:
INTI International University: KPT/JPT (R2/321/6/0039)06/2022 – A7709

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