How many of us know our cultural roots and traditions? What if you could go to a university and obtain a degree in this knowledge?

 

The video features Phoon Chi Ho, one of Malaysia’s leading stand-up comedian as Professor Kok.

With the intention of spreading festive cheer and a good humor in light of the coming Chinese New Year, INTI International University and Colleges’ just released a video titled “Introducing INTI’s Bachelor’s Degree in Chinese New Year” – garnering positive reviews on social media.

Speaking on the video release, Timothy Johnson, Senior Vice President of Marketing, Products & Partnerships at INTI International University & Colleges said, “As an education institution, we feel the responsibility of teaching our students the importance of upholding their cultural values, especially in this day and age where we often take things for granted.”

“Youths these days are easily approachable with humor. Hence we decided to create a video that is rich in content and could also tickle your funny bone. We are glad the netizens have taken it the right way,” said Johnson.

 

The video features Phoon Chi Ho, one of Malaysia’s leading stand-up comedian as Professor Kok.

Shot in collaboration with Fisherman Integrated and Graph Studio, the video features Phoon Chi Ho, one of Malaysia’s leading stand-up comedian as Professor Kok who teaches us the three syllabuses that are part of the Bachelor’s Degree in Chinese New Year programme. The syllabuses include Get to Know Your Family Tree, Pantang Larangs Explained and Ang Pow Guaranteed Hacks.

Joyce Gan, Group Client Services Director at Fisherman Integrated said, ”INTI has always been at the forefront of utilizing digital media as a communication tool. They understand the importance of coming up with interesting content online in engaging with their students. Thus, we came up with the idea of an imaginary degree programme to convey the message.”

The video has since been viewed more than 165,000 times and shared 1,350 times. See the video here.