Earlier this year, American-based Malaysians Poh Si Teng and Cheyenne Tan made local headlines, when their documentary St. Louis Superman was nominated for an Oscar award under the Best Documentary Short Subject category at the 92nd Academy Awards . Although the film producer-duo did not win, their nomination remains the closest to Malaysia bagging one of the coveted awards since the awards ceremony first debuted in 1929. While Malaysian actors, directors, and producers work tirelessly to accomplish this dream, Hew Fui Mun, Dean of the School of Business and Communications (SBC) at INTI International College Subang (INTI), shares how INTI is preparing their students for Hollywood.
INTI recently equipped their broadcasting and radio studio with state-of-the-art equipment and software, allowing Mass Communication students to build on their industry-readiness even before they graduate.
Fui Mun shares that as industries adapt to Industry 4.0, the Mass Communication industry, including the film industry, are observing digital and technological disruptions leading to smaller-sized, yet practical and efficient equipment being made.
“We have seen film cameras evolve from the era of the Kinetograph camera to cameras like the Sony A7S2 model we have today. As technology develops, equipment sizes shrink, allowing cameras to hold significantly more features than it originally could while making them more portable too,” explained Fui Mun, when asked about how IR 4.0 has impacted filmmaking.
She expressed that it is important to stay relevant and maintain industry standards due to the rapid changes happening in broadcasting, film, marketing and journalism today.
“To keep up with the current trends, we recently equipped our broadcasting and radio studio with state-of-the-art equipment and software, allowing our Mass Communication students to build on their industry-readiness even before they graduate,” she added.
Tan Lin Nah, Chief Executive Officer of INTI International University & Colleges hopes that the new upgrades will prepare INTI students with a competitive edge when entering the workforce and that they go on to be Hollywood A-star actors and filmmakers.
Fui Mun continued by stating “Our facilities now include among other things, the latest cameras and monitor recorders currently being used in the broadcasting and filmmaking industry, lighting equipment similar to those in the Arena of Stars, Genting, camera lenses equivalent to lenses used in Hollywood productions, and gimbals used by Universal Studios, the internationally renowned American film studio.”
Tan Lin Nah, Chief Executive Officer of INTI International University & Colleges shared that the recent upgrade to the facilities made for INTI’s Mass Communication students, including those from the Diploma in Mass Communication programme, is in line with the institution’s efforts in producing industry-ready graduates for the future of work.
“Apart from collaborating with over 450 industry partners, we also equip our students with the skillsets and technology needed for these evolving industries. We hope that these new upgrades prepare our students with a competitive edge when entering the workforce and that they may one day go on to be Hollywood A-star actors and filmmakers,” expressed Lin Nah.