Bachelor in Sports Management (Honours)

Industry-relevant curriculum covering core areas such as sports marketing, event management, sponsorship, sports law, facility operations, and athlete management. Taught by experienced faculty with strong academic credentials and real-world expertise in sports and event management. Exposure to the use of data, analytics, and digital platforms in modern sports management.

Business Degree 3 Years From RM 78,036
  • Industry-relevant curriculum covering core areas such as sports marketing, event management, sponsorship, sports law, facility operations, and athlete management.
  • Taught by experienced faculty with strong academic credentials and real-world expertise in sports and event management.
  • Exposure to the use of data, analytics, and digital platforms in modern sports management.

RM78,036.00

Year 1

  • Sports Management
  • Sports Financial Management
  • Sports Economy
  • Sports Public Relations
  • Sports Analytics
  • Sports Sociology
  • Sports Entrepreneurship
  • Human Resource Management in Sports
  • Organisational Behaviour Management in Sports
  • Sports Marketing, Promotion, and Sponsorship

Year 2

  • E-Sport
  • Operations Management in Sports
  • Sports High Performance Management
  • Sports Policy and Governance
  • Sports Facility Management
  • Sports Tourism
  • Sports Risk Management
  • Athlete and Team Management
  • Sports Law
  • Sports Psychology
  • Ethics in Sports Management

Year 3

  • Sports Event Management
  • Research Methods in Sports
  • Sports Leadership
  • Sports Industry Development
  • Future Trends and Issues in Sports
  • Research Project in Sports Management
  • Industrial Training

MPU Subjects

  • Appreciation of Ethics and Civilisations (Local Students) / Communicating in Malay 2 (International Students)
  • Philosophy and Current Issues
  • Integrity and Anti-Corruption
  • Community Service
  • Bahasa Kebangsaan A*
  • MPU Elective**
     
    ** Choose one from the following:

    • CSR Excellence: Building Responsible Enterprises
    • Social Entrepreneurship
    • Design Thinking

 
*for Malaysian students who do not have a credit in SPM BM

Campus Local Students International Students
INTI International University Approx. RM 79,451 Approx. RM 79,451
Note: All published fees are exclusive of Sales and Services Tax (SST). A 6% SST will be applied to international students’ fees.
Entry Level Entry Requirements
STPM Pass STPM with at least Grade C (GP 2.0) in any TWO subjects.
STAM Pass STAM with at least Grade Jayyid* and a pass in Mathematics and English at SPM level or equivalent qualifications.
Matriculation/Foundation Matriculation or Foundation with at least CGPA of 2.00.
Diploma A Diploma (Level 4, MQF) with at least CGPA of 2.00.
Others Equivalent qualifications recognised by the Malaysian Government. Please refer to INTI International University.
English Language Requirements Band 3 in MUET or equivalent to CEFR Low B1.

*Notes:
· Pass in Mathematics and English at SPM or equivalent level can be exempted should any other higher qualifications contain Mathematics and English subjects with an equivalent/higher achievement.
· Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from the requirement of a pass in English.
· Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to pass special enhancement course(s).

Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page

Campuses & Intakes

INTI International University

  • January
  • May
  • September


Note: International students are subject to placement guidelines. Please check with a student counsellor.

Sports Event Manager, Sports Club or Team Manager, Sports Marketing
Executive, Athlete Manager/Agent, Facility or Venue Manager

The Sports Management programme is ideal for those passionate about sports and eager to turn that passion into a behind-the-scenes career. Whether you are an athlete, a sports enthusiast, or someone interested in the business side of the industry, this programme provides the foundation and practical skills needed to succeed in various roles. Graduates will be prepared for positions such as sports event coordinator, team or club manager, sports marketing executive, operations manager, or talent scout. The degree also opens pathways to postgraduate study or entrepreneurship in the sports, fitness, and recreation industries.

KPT:
INTI International University: (N/0414/6/0393)(07/30)(MQA/PA18352)

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