What began as a student campaign has grown into something far more substantial, earning national recognition for INTI International College Subang at PayNet Digital Campus 4.0.
Ousmane Sow (front, left) with Dr Jane Lim (back, left) and the INTI PayNetwork team after winning first place in the Private University Category at PayNet Digital Campus 4.0.
This year, INTI Subang emerged as the first place winner in the Private University Category, while also securing third place in the Student Council Category. The result marks a significant step up from the previous year, when the team placed third, reflecting how their approach has evolved.
At the centre of this achievement was the INTI PayNetwork team, a student-led initiative that operated as a direct extension of INTIMA for the competition. Rather than running a typical campaign, the team structured itself more like a working organisation, with students taking on roles across leadership, partnerships, finance, and marketing.
Their focus was clear. Instead of building awareness alone, they set out to create something that could last beyond the competition.
One of the INTI PayNetwork team’s most memorable activations was the Free Milo Truck campaign, which gave first-time users an easy and engaging introduction to the INTI PayNet platform.
That shift in direction was shaped by their experience the year before. After reaching the final stage of PayNet Digital Campus 3.0, the team returned with a more ambitious plan, leading to the development of the INTI PayNet web app, which was officially launched on campus in October 2025.
Designed as a purpose-built platform, the app connected students with participating merchants through deals, discounts, and vouchers, while making digital transactions more accessible in everyday campus life. At the same time, it extended beyond campus by bringing in businesses from the surrounding SS15 community, creating a shared ecosystem between students and local vendors.
For Ousmane Sow, President of the INTI PayNetwork team, the goal was always to build something with lasting value.
“We wanted to build something more meaningful than just a short-term campaign,” he said. “The INTI PayNetwork was designed to encourage digital adoption while also creating value for students, local vendors, and the wider campus community.”
The scale of that effort became clear during the campaign period. The team engaged more than 500 businesses and helped generate over 600,000 digital transactions, reflecting both the initiative’s reach and the level of participation it achieved.
Much of that success came from how the team translated their ideas into visible, on-ground experiences. One of their most memorable activations was the Free Milo Truck campaign, which offered students a simple introduction to the platform. First-time users could redeem a free drink while learning how to use the INTI PayNet web app, making the experience approachable and immediate.
Beyond campus, the team worked closely with merchants in the SS15 neighbourhood, including Deja Brew and The Great Cafe. Through promotional content and voucher campaigns, they encouraged repeat usage and deeper engagement, ensuring that the platform remained active beyond initial sign-ups.
Behind these efforts was significant groundwork. The team actively onboarded merchants, including collecting and integrating DuitNow QR codes into the system, making transactions smoother for both students and businesses. This practical layer helped move the initiative beyond a one-off campaign into something more sustainable.
Collaboration also played a key role. Rather than operating independently, INTI PayNetwork worked alongside INTIMA and various clubs and societies to build awareness across campus in a more organic way.
Myat Noe Phyu Sin, Business & Partnership Director of INTI PayNetwork, said this collective effort made a difference.
The INTI PayNet web app, launched on campus in October 2025, connects students with participating merchants through deals, discounts, and vouchers, making digital transactions part of everyday campus life.
“A key success factor was the involvement of various clubs and societies working together to promote cashless transactions,” she said. “Strong participation and awareness among students really contributed to our achievement.”
Working on the initiative also meant taking ownership beyond the competition itself. The team was involved in everything from managing partnerships and engaging merchants to running campaigns and maintaining user participation.
During the campaign period, the team engaged more than 500 businesses, including neighbourhood cafes in SS15, and helped generate over 600,000 digital transactions.
To sustain that momentum, the team introduced an Ambassadorship Programme to encourage more students to champion the adoption of digital payments on campus. Alongside the continued development of the INTI PayNet platform, the effort reflects their intention to build something that continues to serve both students and businesses over time.
From placing third the year before to taking first place this year, the progression shows a clearer direction, stronger collaboration, and a more deliberate approach to building something that works in practice