Witnessing business students explore the world of arts is captivating, as exemplified recently at The School of Business and Communication (SBC) at INTI International College Subang (IICS) during the ‘Culture Kaleidoscope’ event. In collaboration with Balai Seni Negara, this occasion celebrated creativity and cultural diversity and fostered connections among students, faculty, and distinguished figures from the film industry. In addition, students curated an impressive art exhibition, providing a platform to showcase their creative pursuits and further enriching the celebration of cultural diversity.
In a notable achievement, IICS proudly stands as the sole private institution of higher learning (IPTS) to receive a prestigious RM15,000 grant through Bakat Mahasiswa 2023 from the National Visual Arts Development Board (LPSVN). This recognition highlights the institution’s commitment to cultivating the artistic talents of its students.
The ‘Bicara Seni’ Forum took centre stage, showcasing eminent speakers from the film industry, including Kamaruza’ain A. Kadir, Creative and Technical Director at the National Film Development Corporation Malaysia (FINAS), Nik Amir Mustapha, a film director, producer, and scriptwriter, and Sangeeta Krishnasamy, an actress, model, and entertainer. Their profound insights illuminated the intersection of culture and cinema, offering attendees a unique perspective on the symbiotic relationship between these two realms.
(From left to right) Dr. Jane Lim, Vice President of Academic Support and Partnership at INTI International University and Colleges and Chief Executive of INTI International College Subang, along with Farid Hamidon, SBC lecturer, and Dr. Hushinaidi Abd Hamid, Curator from Balai Seni Negara, officially launched the ‘Cultural Kaleidoscope’ event.
Kamaruza’ain A. Kadir highlighted the importance of accurately portraying culture in films and documentaries. He introduced the MyLab program, an incubator where scriptwriters, directors, and producers collaborate with international experts in scriptwriting, directing, producing, and distribution. He expressed his optimism and shared, “With this exposure, participants can refine their skills to create not just high-quality films but ones that effectively convey local cultural elements to a global audience.”
“We continue to support the Digital Creative Content Fund, aiding the production of nationhood films and arts, culture, and heritage documentaries for eligible production companies. Through collaborations with international broadcasters such as Discovery Channel, National Geographic, AETN All Asia, and History Channel, local documentary film creators gain opportunities to showcase their work related to arts and culture on the global stage,” he added.
Nik Amir Mustapha, founder of Bluematic Films, conveyed his belief that film is the pinnacle of the arts. Reflecting on his recent participation in his film, Imaginur, at the Kaohsiung Film Festival, he encouraged fellow filmmakers to embrace Malaysia’s unique cultural perspective, stating, “Through film and arts, it’s a great opportunity to showcase those things. Each one of you is the voice. You hold the power to express anything you want in the future.”
Sangeeta, who won the Best Actress Award at the 29th Malaysia Film Festival (FFM-29) in 2017 for her role in Adiwiraku, stressed the importance of research and understanding characters. She encouraged aspiring actors, “Stay curious and immerse yourself in everything. Don’t hesitate to ask questions and get hands-on. Step out of your comfort zone – there’s no need to be shy.”
The speakers at ‘Cultural Kaleidoscope’ offered engaging and insightful discussions on the art and film industry.
“Your content is your strength; it’s the essence of who you are. Think of yourself as a brand and learn to market it. Do extensive research, keep an eye on the pulse of the ever-evolving film industry,” she added.
The forum delved into the authenticity of Malaysian films, with Nik Amir addressing challenges related to language preferences in a multicultural society. He emphasised the importance of genuine storytelling: “Authenticity is the heartbeat of our films, infusing them with a genuine human touch. It’s not just about language and culture; it’s about connecting hearts through storytelling, creating an emotional bond with our audience.”
Disputing the stigma that associates the science stream with cleverness and the art stream with otherwise, he emphasised equal opportunities for success. His key point is that success depends on dedication and effort, not the chosen academic path.
Sangeeta echoed the importance of movies in fostering cultural understanding, urging filmmakers to go beyond ethnic boundaries and showcase the richness of Malaysian culture. She emphasised, “Movies can help promote cultural understanding because people see these things as unique to a country and our culture. It’s crucial because, in our diversity, we have forgotten to showcase authenticity, as Nik mentioned.”
“We learn cultures and traditions, and as Malaysians, we have much to showcase. Why aren’t we doing that?” she asked.
Adding another layer to the discussion, Nik Amir emphasised the significance of music in film. He asserted, “Film is more than visuals – it’s a symphony. Music weaves emotions into the story. It’s not just about what you see; it’s about how the soundtrack connects with people, drawing them into the film or sparking their curiosity”.
The ‘Culture Kaleidoscope’ event at IICS provided insightful discussions and inspired a new wave of creative minds in Malaysian cinema. These profound conversations left a lasting impression, emphasising the meaningful relationship between culture and the arts.
A tour of the poster and photo exhibition.
Artistic talents portrayed onto canvas for the showcase.