Art, Design, and Beyond: ICAD and Sheffield Hallam University Spearhead the Future of Fashion Management

August 7, 2023

INTI International College Subang, through the INTI Center of Art and Design (ICAD) has taken a significant stride in advancing art and design education. Presenting an array of comprehensive art and design programmes alongside state-of-the-art facilities, ICAD stands at the forefront, emphasizing collaboration, industry relevance, and the preparation of students for future careers in the dynamic realm of fashion.

One of the standout offerings is the BA (Hons) in Fashion Management & Communication programme, a collaborative effort with Sheffield Hallam University (SHU), UK. This course offers a captivating journey through diverse disciplines, enabling students to develop innovative fashion concepts that set them apart in the industry and pave the way to a rewarding fashion career.

Captivating event promotion design by Amaal Aqilah Binti Haji Moslimi, a student pursuing the Bachelor in Fashion Management and Communication in collaboration with Sheffield Hallam University, UK.

Ang Tong Yin, Dean of ICAD, accentuated the programme’s integration of digital skills and real-world acumen.

“This programme places a pronounced emphasis on digital competencies, encompassing Computer-Aided Design software and motivating students to explore diverse media and platforms. It provides a competitive edge, nurturing innovative solutions,” she said.

She continued, “The programme’s deep-rooted industry-focus is meticulously designed to offer students the opportunity to engage in employer-backed projects and immerse themselves in various sectors, experiences that are notably prized by prospective employers.”

Holly Smith, Collaborative Course Leader of BA Fashion Management & Communication at Sheffield Hallam University (SHU), engages with students in a dress-up application experiment.

Noteworthy past collaborations, including the Save The Malayan Tiger Exhibition at The Pavilion Kuala Lumpur, the Royal Demure Design Campaign, and participation in the Yayasan Sime Darby Arts Festival (YSDAF), among others, underscore ICAD’s robust network and esteemed affiliations within the industry.

Embracing the transformative potential of digital education, ICAD seamlessly integrates cutting-edge AI and digital tools to enrich learning experience. Holly Smith, Collaborative Course Leader of BA Fashion Management & Communication at Sheffield Hallam University, expressed her enthusiasm for the integration of AI.

“However, I personally think it’s important to be open about the existence of visuals in the world. For me, the key takeaway is to approach visuals thoughtfully, considering their impact. It’s akin to breaking down different boundaries or parameters,” she said.

Holly added, “We can’t hide away from visuals, and we can’t ignore their significance. This course maintains an open approach in the teaching practice, empowering students to leverage visuals to their advantage. It is crucial for them to learn about visual elements and not feel intimidated by their use.”

“We enthusiastically embrace this idea of artificial intelligence and use it in our process. It is an exciting and interesting tool now, and everyone’s attracted to it. It feels very fresh and innovative,” she further emphasized.

Fashion magazine design by Hau Shi Sen, a student from the Bachelor in Fashion Management and Communication programme in collaboration with Sheffield Hallam University, UK.

Illustrating ICAD’s efficacy in readying students for future careers, Wong Kai Xiang, a current student of the programme, recently completed his internship at Victoria’s Secret. He enthusiastically shared that the course seamlessly integrates various aspects of creativity into the curriculum.

“This programme offers the freedom to chart your course. Throughout your academic journey, your strengths will emerge. While I excelled in marketing, another student might showcase a flair for styling. The opportunities are boundless, enabling you to carve your unique path,” said Kai Xiang.

ICAD’s extensive partnerships with prominent fashion brands, design studios, and industry professionals offer students unparalleled exposure to real-world projects, positioning them as agile and poised professionals for the future.

“Within a remarkably brief span, we’ve fostered strong partnerships with the industry, giving our students insights into global fashion trends, the intricacies of the fashion business, and immersive career experiences,” Tong Yin concluded.