When Igat Abhimanyu A/L Jaya Prakash Narayanan and his teammates began working on their We.R.Wira video about 448 Food Bank, they treated it as a coursework assignment. They planned the story, considered what was manageable, and looked for the most practical way to complete the project well.
Then they met the volunteers.
Launched in 2023, We.R.Wira recorded its strongest participation in Season 4 with 41 submissions from UOW Malaysia Glenmarie, Universiti Tunku Abdul Rahman (UTAR) Kampar, Universiti Teknologi MARA (UiTM) Shah Alam and INTI International College Subang.
The team spent time with 448 Food Bank, an organisation that regularly distributes food to vulnerable communities, and joined its volunteers during food distribution visits. The assignment soon became a closer look at people who serve others quietly, consistently and often without recognition.
“At first, we were very technical and logistical-minded, and tried to explore a manageable topic with the easiest approach,” said Igat, an INTI Bachelor of Mass Communication student and We.R.Wira finalist. “But after meeting the volunteers at 448 Food Bank and witnessing their passion, we didn’t want to let them down. Our mindset changed.”
Roberto Gerardo Calleja Fernandez (center), Head of Programme for the Bachelor of Mass Communication under INTI’s Centre for University of Hertfordshire Programmes, said We.R.Wira gave students an opportunity to apply classroom learning through real community stories.
For students from INTI International College Subang, the experience showed that good storytelling does not begin with a camera, a script or an editing timeline. It begins with understanding the people behind the story.
Igat’s team was one of three INTI finalists in Season 4 of We.R.Wira, a video competition by Centriq PR that challenges students to tell stories of everyday community changemakers.
Through INTI’s partnership with Centriq PR, We.R.Wira was incorporated into a module assessment for INTI’s Bachelor of Mass Communication students under MMC 3204 Social Media and Critical Practice. This allowed students to apply classroom learning in real-world settings while developing practical skills in strategic communications, storytelling and social impact.
Roberto Gerardo Calleja Fernandez, Head of Programme for the Bachelor of Mass Communication under INTI’s Centre for University of Hertfordshire Programmes, said the decision to participate was a natural one, as community engagement has long been part of the student experience.
“It immediately resonated with me and INTI. We believe our students should not only focus on books and grades, but also learn beyond the classroom,” Roberto explained. “Our lecturers saw the potential and embraced it. It also allowed students to learn more about the people who contribute daily to their communities.”
Season 4 of We.R.Wira culminated in the Golden Wira Awards Ceremony, held on 24 July 2026 at the Tan Yew Sing Auditorium, INTI International College Subang. Launched in 2023, the competition recorded its strongest participation yet this year, with 41 submissions from UOW Malaysia Glenmarie, Universiti Tunku Abdul Rahman (UTAR) Kampar, Universiti Teknologi MARA (UiTM) Shah Alam and INTI International College Subang.
The submissions explored 12 of the 17 United Nations Sustainable Development Goals (SDGs), with Sustainable Cities and Communities (SDG 11), Life on Land (SDG 15) and Reduced Inequalities (SDG 10) among the most popular themes.
Association Malaysia, Frank Chan from MDEC, Norhizam Abdul Kadir from EVD Berhad, and Jacqueline Arnold from Centriq PR.
For INTI, Season 4 marked a proud milestone as three student teams advanced to the finals with their documentaries, Behind Every Rescue, The Efforts of 448 Food Bank, and The Lost Food Project.
Among the finalists was Igat’s team, whose documentary on 448 Food Bank became one of the most personal learning experiences from the competition. Language barriers during interviews meant team members had to rely on one another to communicate with their interview subject. By spending time with the volunteers and joining their food distribution visits, they gradually built trust and gained a better understanding of the people they were documenting.
Looking back, Igat believes the greatest lesson from We.R.Wira was empathy.
“This video is a form of recognition they deserve,” he said.
For many of the students, the value of We.R.Wira was not only in reaching the finals, but in learning the responsibility that comes with telling someone else’s story.
As Season 4 concludes, We.R.Wira leaves students with a clear reminder: before a story can be told well, it must first be understood.