Women micro-entrepreneurs in Malaysia are reshaping the small business landscape. Once constrained by traditional roles and financial limitations, they are now significantly impacting the economy. From home-based enterprises to thriving digital storefronts, their businesses continue to grow. However, their success is often accompanied by challenges, including financial barriers, limited support systems, and the constant balancing between work and family.
Dr. Vikneswary Tirumalaisamy from the Faculty of Business & Communication at INTI International University has been closely studying the factors determining the success of women micro-entrepreneurs in Malaysia.
Dr. Vikneswary Tirumalaisamy from the Faculty of Business & Communication at INTI International University has been studying the factors that influence the success of women micro-entrepreneurs in Malaysia. Working alongside researchers from Jordan and India, she found that while financial capital and business opportunities are essential, socio-cultural factors play an even more significant role. She explained that in Malaysia’s multicultural society, family and community support could determine whether a woman’s business succeeds or fails. While traditional gender roles have historically confined women to domestic responsibilities, shifting attitudes now see more families encouraging women to pursue entrepreneurship for financial independence.
“Entrepreneurship is no longer just about passion—it’s a necessity. Women want to contribute to their households and take charge of their financial future,” she said.
Despite the availability of government grants and microfinance schemes, she observed that many women struggle to secure funding. Complex loan applications and financial literacy gaps create significant roadblocks. “Government support exists, but awareness and accessibility remain challenges,” she noted. She pointed out that many initiatives prioritise start-up capital but offer little follow-through in terms of mentorship and long-term business sustainability.
Beyond financial constraints, she highlighted that balancing entrepreneurship with family responsibilities remains a major challenge. Many women operate home-based businesses to accommodate childcare and household duties, which often limits their ability to expand. She noted that women juggle multiple roles, unlike their male counterparts, making it harder to grow their businesses. “They need flexible policies, stronger support networks, and digital tools to help them manage both spheres effectively,” she added.
She acknowledged that social media and e-commerce have transformed opportunities for women entrepreneurs. Platforms like Shopee and Lazada can reach broader markets without requiring large capital investments. From handmade crafts to food businesses, many leverage digital tools to expand their customer base beyond their immediate communities.
However, she stressed that financial independence alone is not enough. Mentorship and networking remain crucial for long-term business stability. While grassroots organisations and NGOs have stepped in to provide training, she believed that more structured programmes are needed to equip women with the skills to scale their businesses. “The first step is financial independence,” she emphasised. “True success comes with access to training, business networks, and long-term strategies.”
She noted that Malaysia’s economic landscape is evolving, with women micro-entrepreneurs playing a critical role in this shift. While challenges persist, she remained optimistic that the future of women’s entrepreneurship looks promising with the right support systems in place.
“Your ambition and success are your signature,” she concluded. Across Malaysia, women entrepreneurs are proving that success is built on resilience, creativity, and determination—one business at a time.
Social media and e-commerce platforms have allowed women to tap into broader markets without needing large capital investments.