The content creation industry has grown significantly in recent years. With platforms like TikTok, Instagram, and YouTube becoming household names, the skills needed to excel as a content creator are more valuable than ever. Recognising this, INTI’s Career Services team launched a unique programme to prepare students for success in this fast-evolving field.
In September, INTI collaborated with Sony Malaysia to host a bootcamp titled “Video Storytelling in the Digital Age.” This initiative brought together cutting-edge technology and industry expertise, focusing on videography and editing—essential skills in today’s digital landscape.
The bootcamp featured two prominent Sony partners: Baptiste Lejeune and Jewel Ling. Baptiste, a globally recognised videographer, has worked with leading corporations such as Meta and Sony. He is celebrated in Malaysia for his creative storytelling and has amassed over 20,000 Instagram followers. Jewel Ling, a respected social media expert with substantial online following, offered her content creation and platform management expertise, adding another insight to the event.
Baptiste Lejeune, an official Sony partner, guides an INTI student on mastering videography angles.
Participants explored the intricacies of video production, learning to master camera techniques, optimise lighting setups, and refine editing skills. Guided by Baptiste and Jewel, they gained hands-on experience in video storytelling, deepening their understanding of creating compelling digital content.
Participants immerse themselves in hands-on activities at the bootcamp, modeling, recording, and collaborating with Sony partners Baptiste Lejeune and Jewel Ling.
Reflecting on the event, Baptiste shared, “It was a refreshing change from my usual meetups with industry practitioners and fellow creators. Great to see so many students aspiring to create content.” Jewel also emphasised the importance of empowering students with practical skills to thrive in the digital era.
The bootcamp offered students an invaluable opportunity to learn directly from industry professionals. By fostering connections between students and experts, INTI continues to provide platforms that inspire creativity and innovation. With more programmes on the horizon, INTI reaffirms its commitment to helping students achieve their goals in the dynamic world of content creation.