Governments across the globe have carried out restricted movement and self-quarantine orders during the recent outbreak, contributing to a significant rise in social media usage. According to social media management platform Hootsuite, more than 1.3 million new users joined social media every day or an equivalent to about 15 new users every single second in 2020. With the spike in the number of social media users worldwide, modern businesses are heavily investing in social media marketing campaigns to reach a tremendous pool of people within seconds.
So where is a good place to start learning how to do social media marketing before diving into the employment market? Below are some recommendations:
Social media marketing concept in a book
1. Leverage on Free Digital Resources
There are thousands of free online resources that you can learn about social media marketing on the Internet. From “Social Media Marketing for Dummies” to the latest social media marketing tips, you can shortlist these web pages and read one at a time to have a basic grasp of what social media marketing is. A common mistake people normally make is that they allow their eagerness to subsequently make unnecessary purchases. It is common for established digital marketing companies to curate blog content and even worksheets for the public to acquire basic digital marketing knowledge and skills.
2. Attend Digital Skill Webinars
Apart from reading general guides like “Social Media Marketing for Dummies”, you can also take advantage of the free digital skill webinars offered by reputable digital agencies. For example, Malaysians can enrol for webinars and courses organised by the Malaysia Digital Economy Corporation (MDEC) which offers digital upskilling opportunities based on the eligibility criteria. As digital natives, learning how to do social media marketing and staying abreast of the latest social media marketing tips and trends can help you to increase your employability. All industries rely on social media visibility and companies are always on the lookout for social media marketing talents.
3. Work with Industry Leaders
After acquiring the knowledge, it is time to put it into action. Internships are a great way to apply what you have learned in the working world. INTI’s Fuad Ali Khowaja, a Business Administration undergraduate student, had recently undergone an internship at media and advertising agency AcePremier.com. According to him, the IBM-ICE modules such as social web analytics are useful to upskill in social media, computing and blogging – digital components that modern businesses cannot live without. For example, he used analytics to monitor weekly brand performance to see whether there have been improvements in engagement through social media posts and others.
Learn More with INTI’s Collaborated IBM-ICE Modules
Digital literacy has become an essential skill every student should have before entering the workforce. The IBM-Innovation Center for Education (IBM-ICE) is an academic-industry collaboration between INTI and IBM to prepare the next generation with advanced IT skills based on the university’s curriculum. The IBM-ICE programme integrates cloud computing and data analytics syllabus into our Business and Computer Science courses. Best of all, no additional fee will be charged upon enrolment. Get to know more about the IBM-ICE programme today!
Sources:
https://reverbico.com/blog/social-media-marketing-for-dummies/
https://mdec.my/digital-economy-initiatives/for-the-people/upskilling-opportunities/#/