When a Family Name Becomes a Shared Brand
A family surname has long symbolised heritage and identity. In today’s celebrity and influencer economy, however, it can also become a shared brand that stretches across industries, from fashion and sports to beauty and media. A recent study by Mohd Firdaus bin Zainolabidin, Fatin Alia binti Shahar, and Nor Afidah Azmi from the School of …