The hospitality industry has undergone a remarkable transformation, mainly due to integrating advanced technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), cloud computing, and big data. Professor Dr Walton Wider from INTI International University’s Faculty of Business and Communication investigates this evolution, exploring how these innovations are redefining guest experiences and improving operational efficiency in what is now known as smart hotels.
Professor Dr Walton Wider, a lecturer at the Faculty of Business and Communication of INTI International University, researched how AI, IoT, and cloud computing are transforming guest experiences and increasing operational efficiency in the smart hotel industry.
At the heart of the smart hotel revolution is integrating these technologies, which work together to create a dynamic ecosystem that revolutionises guest services. AI algorithms process vast amounts of data to predict and meet guest preferences with remarkable precision. IoT devices spread throughout the hotel automate processes and optimise the use of resources, while cloud computing enables real-time data processing and access across multiple platforms.
Prof Walton emphasises that one of the standout features of smart hotels is their ability to offer highly personalised guest experiences. “AI-driven personalisation algorithms dissect guest data to tailor every aspect of the guest journey, from room ambience to dining recommendations,” he notes. This customisation boosts guest satisfaction and fosters a more profound loyalty and connection to the hotel brand.
The adoption of these technologies also enhances operational efficiency and sustainability, which is crucial in today’s world. IoT sensors can monitor and adjust energy and water usage in real-time, helping reduce waste and operational costs. AI is used for predictive analytics, optimising staff schedules and maintenance tasks, and increasing productivity. These advances improve efficiency and support a shift towards more environmentally friendly travel options, enhancing a hotel’s sustainability reputation.
This shift is particularly significant within Malaysia, as local hotels adopt these technologies to improve their competitive edge and align with national sustainability goals. “The seamless integration of IoT devices in Malaysian smart hotels is catalysing enhancements in operational efficiency and sustainability,” Prof Walton explains.
Prof Walton’s research offers vital guidance for hotel managers in navigating the complexities of smart hospitality. He advocates for a strategic approach emphasising automation, personalisation, and sustainability, enabling hoteliers to enhance guest experiences and maintain a competitive edge.
In conclusion, Prof Walton’s work illuminates the current trends and challenges in smart hotel technology. It maps out a future where these innovations could redefine the hospitality landscape in Malaysia and beyond. This research provides crucial insights for those involved in or affected by this dynamic field.