Social Media’s Impact on Business and Society Explored in INTI’s Meet the Expert Series

The way social media is impacting communication in modern society is nothing short of revolutionary, and business leaders of the future will need to not only be comfortable with this form of communication, but also know and understand how it plays out in every aspect of their business from internal communication to communication with suppliers, shareholders, stakeholders and customers, according to Associate Professor Gary Noble of the University of Wollongong (UOW), Australia.