On 7 November 2024, the Faculty of Business and Communications (FBC) at INTI International University, in collaboration with the Malaysian Consumer and Family Economics Association (MACFEA), successfully organized the 28th MACFEA-INTI IU International Conference at Movenpick KLIA. The hybrid conference, themed “Navigating the Digital Consumer Landscape: Innovations, Challenges & Opportunities,” offered a comprehensive exploration of evolving consumer behavior in the digital age.
The event featured diverse research presentations covering consumer behavior, digital marketing, data analytics, and the impact of technology on future consumer experiences. With a focus on interdisciplinary collaboration, the conference provided attendees with actionable insights into the challenges and opportunities present in today’s dynamic digital marketplace.
