| Cluster Name | Research Interests | Member (INTI) | Member (External) |
Recent projects by members in last 3 years | 5 publications in last 3 years |
|---|---|---|---|---|---|
| Advanced Technology Marketing | E-commerce, Social Media Live Streaming, Branding |
Dr. Wong Chee Hoo (Leader)
Dr. Kumarashvari Subramaniam. Assoc. Prof. Dr. Tan Seng Teck |
Assoc. Prof. Dr. Mohammad Ismail (UMK). Malaysia Dr Aryaty Alwie (UPM), Malaysia |
Modelling the Repurchase Intention of Cosmetics Influenced by Brand Equity and Halal Certification, funded by FRGS | Wong, C. H., An, P. P., Wong, F. K., & Kumarashvari, S.(2021). Factors Influencing the Consumers Adoption of E-commerce in the Agricultural Market, International Journal of Academic Research in Business and Social Sciences, Volume 11, Issue 7. |
| Business Ethics & Law, Business Management | Current issues related to Business Ethics and HR |
Harpajan Singh Tara Singh (Leader) Dr. Sukjeet Kaur Sandhu Dr. Abidah Saad Dr. Chue Wen Yeen |
1. Syarifah Mastura & Harpajan, Sukjeet, Abidah, Shahrul Nizam, 2021.Journal of Entrepreneurship. Scopus Q3. Scopus Online Published. 2.Role Clarity, Autonomy, Work Engagement And Voluntary Turnover Intentions: The Moderating Role Of Personal Circumstances-2021 |
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| Contemporary HR | HR RPA - focusing on robotic process automation for HR, both larger organizations and SMEs |
Assoc. Prof. Dr. Lee Kar Ling (Leader)
Dr. Walton Wider Dr. Sharmila Devi |
Predictive model for Blue Collar and White Collar workers | ||
| Corporate Social Responsibility - CSR | CSR in Higher Education Industry |
Nuryasmin Wahida Binti Hamil (Leader)
Umi Kalsom Kassim Dr. Meor Rashydan Bin Abdullah Ruzanna Binti Ramli |
Assoc Prof Dr Nurul Ain (UPM) | 1. Alex Ng Hou Hong, Abdulla Saleem Haroon, Lim Kim Yew, Wong Chee Hoo (2019). The Influence of Electronic Word of Mouth in Social Media on Generation Z’ Purchase Intentions. Inti Journal, Vol 2019:004. 2. Wong Chee Hoo, Janice Lau Shin Huey, Goh Chin Fei, Tan Owee Kowang, Ong Choon Hee, Tan Seng Teck, Lim Kim Yew (2020). Factors Affect Purchase Intention of Retail Pharmacy in Malaysia. International Journal of Psychosocial Rehabilitation, 24(7), 7335-7343. . 3. Tan Seng Teck, Lim Kim Yew, Ong Choon Hee, Goh Chin Fei, Tan Owee Kowang, Wong Chee Hoo (2020). The Retreat of Positivistic Corporate Social Responsibility, the Rise of Sensemaking and Reflexive Organization Change, a Rhetoric Analysis: The Case of Volkswagen. International Journal of Psychosocial Rehabilitation, 24(7), 7344-7366. 4. Tan Seng Teck; Chong Wei Ying; Chong Kok Wai; Liew Cheng Siang; Lim Kim Yew (2022). COVID -19 and The ‘Resetting of Coporate Social Responsibility: A Preview of What is Coming Next. Journal of Legal, Ethical and Regulatory Issues. 25,(1), 1-4. 5. Poh-Kiong Tee, Kim-Yew Lim, Chee-Pung Ng, Ling-Chai Wong (2022). Trust in Green Advertising: Mediating Role of Environmental Involvement. International Journal of Academic Research in Business and Social Sciences, 12(1), 1771–1786. |
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| Higher Education Delivery | Transformed Higher Education Delivery, E-learning, Industry Project Based Learning, Student Perception and Experience |
Dr. Siti Intan Nurdiana Wong Abdullah (Leader)
Klara Arokiasamy Nor Masheera Abdul Manaf Dr. Kumarashvari Subramaniam |
Infusing Cultural Awareness and Uncovering Communication Channels through Business Communication. In Proc. Of International Virtual Conference on Social Sciences, Education and Innovation 2021 | ||
| Global Issues (focus is on regional economic issues) | Global issues involving economic participation, economic influence of COVID-19, and/or issues involving the millennial generation |
Reynold Tom Fernandez (Leader)
Mehdi Tasaloti Adrian Tan Dr. Tee Mcxin |
1. A Critical Study on the State of Globalization Today, Focusing on Selected Current Global Issues (24 Nov 2021); Int'l Journal of Acdemic Research in Business and Social Sciences 2. Investigating Determinants of Entrepreneurial Intention to Use Social Media as Online Business Platform among Female University Students in Malaysia. In Proceeding of 9th International Seminar on Entrepreneurship, Business & Technology 3. Strategic Orientation, Service Innovation Capability and Financial Performance among Chinese Service-oriented SMEs. In Proceeding of 9th International Seminar on Entrepreneurship, Business & Technology |
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| Management / Marketing / Business - consumer behavior / employees | Management / Marketing / Business related issues towards consumers / empoyees context. |
Faziha Binti Abd. Malek (Leader)
Umi Kalsom Kassim Kiranjeet Kaur Jesbier Singh Hushalictmy Paliyanny |
Antecedents Influencing Purchase Intention on Halal Labelled Personal Care Products in Malaysia, Review of International Geographical Education, 2021. | ||
| Law | Recent legal issues i.e impact of Covid-19 on employment related matters, regulation on companies, regulation of contracts and cyber bullying |
Kalaveny Kanagasingam (Leader)
Nazruzila Razniza Mohd Nadzri Mary Matthews KA Matthew Dihlvinder Kaur Mohkam Singh |
1. (2021) Failure of wages in employment contracts: Legal and employment relationship perspectives, 4th Sintok International Conference on Social Science and Management (SICONSEM 2021), Legal and Ethical Challenges and Way Forward in the Era of Pandemic, 9th-10th November 2021, UUM Press. 2. (2021) Gender Discrimination in Malaysia SME Contact Centre Services , Review of International Geographical Education. (2022) Malaysia's Approach Towards Cuberbullying : The Existing Framework , Journal of Legal, Ethical and Regulatory Issues 3. (2021) The relationship between liquidity ratios and EPS. International Journal of Academic Research in Accounting, Finance and Management Sciences/ ISSN: 2225-8329 |
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| Management | Management, Marketing, Operations Management, Entrepreneurship, E-marketing, Technology Management |
Dr. Asokan
Vasudevan (Leader)
Dr. Sam Toong Hai Dr. Kumarashvari Subramaniam Prof. Dr. Amran Md Rasli Dr. Mohd Saleh Abbas Dr. Abdul Rahman S Senathirajah Dr. Hasbullah Othman |
Assoc. Prof. Dr. Chandran-UM Assoc. Prof. Dr. Vikneswaran-Nilai University |
Development Of A Knee Orthotic To Prevent Falling Due To Buckling Among Elderlies With Internet of Things (IoT) Monitoring System, funded by INTI IU Research Seed Grant Among Elderlies With Internet of Things (IoT) Monitoring System, funded by FRGS |
1.Xiufeng Wang, Yiyun Jiang, Toong-Hai Sam, Asokan Vasudevan , Ying Wei Chong. “Quantifying Investor Sentiment In The Chinese And The U.S. Stock Market”. Financial Management. Print ISSN: 0046-3892 I Online ISSN: 1755-053X, VOLUME 51. 2. Asokan Vasudevan, Saranyah Uthama kumaran, Kumarashvari Subramaniam, Sam Toong Hai. “The influence of organizational culture on innovation management of Malaysian Small and Medium Enterprises (SMEs) towards industry 4.0”. Asian Journal of Entrepreneurship. e-ISSN: 2716-6635 | Vol. 2, No. 2, 1-8, 3. Toong Hai Sam, Zainab Lawal Gwadabe, Wong Chee Hoo, Whee Yen Wong, Tan Seng Teck, Alex Ng Hou Hong, Asokan Vasudevan. “A Review Of Climate Change Impacts On Agribusiness Value Chain In Nigeria”. Universal Journal of Agricultural Research. Vol. 9, No. 3. ISSN: 2332-2268/2332-2284. 17/05/2021. |