BA (Hons) Event Management and Marketing (3+0) in Collaboration with University of Hertfordshire, UK

Let your career in the Marketing and Events Management industry get off to a flying start by developing the skill sets required to work in this creative, vibrant and dynamic sector.

Business Degree 3 years From RM 62,386
  • Get real-world experience and boost employability through employer projects.
  • Explore the opportunity to spend one semester at the University of Hertfordshire while paying local tuition fees.
  • Learn from the industry’s best, including international guest professors and faculty.
  • Attend workshops that ensure you graduate in the best possible position to succeed.


Year 1

  • Creativity, Technology & Innovation
  • Introduction to Marketing Communications
  • Economics for Business
  • English for Business Studies 1
  • English for Business Studies 2
  • Media Design for Event Management
  • Marketing Data Analysis
  • Principles of Marketing
  • The Business Professional
  • The Global Event Industry

Year 2

  • Enhancing Employability in Marketing
  • Event Marketing, Sponsorship & PR
  • Event Planning & Community Engagement
  • Impacts of Events & Festivals
  • Managing People
  • Marketing for The Small Enterprise
  • Risk Management & Security for Events
  • Strategic Marketing Planning

Year 3

  • Business Tourism & Events
  • Contemporary Research Themes in Event Studies
  • E-Portfolio and Employer Relations
  • Global Marketing Ethics and Culture
  • Market and Social Research
  • Policy, Politics & Events
  • Sporting Events and Sport Tourism
  • Strategic Brand Management

MPU Subjects

  • Community Service & Co-curriculum 3 (remove)
  • Corporate Social Responsibility
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)
  • Design Thinking
  • Bahasa Kebangsaan A*


1. Students must pass English for Business Studies 1 to progress beyond Level 4.
2. Students must pass English for Business Studies 2 to progress beyond Level 5.
3. Students without a credit in SPM Bahasa Malaysia are required to take MPU3213 Bahasa Kebangsaan A.

CampusLocal StudentsInternational Students
INTI International College SubangApprox. RM 77,479Approx. RM 77,479
INTI International College PenangApprox. RM 62,386Approx. RM 62,386
Entry LevelEntry Requirements Required by Partner University / School
STPMA minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics
A-LevelA minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics
FoundationSuccessful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00, a pass in Mathematics and a credit in English at SPM / equivalent
UEC5Bs including at least a pass in Mathematics and a credit in English
SACE InternationalPass 5 subjects with ATAR 65%, a pass in English and Mathematics and no subject below 10/20
NSW (HSC)Minimum 10 units with UAI (ATAR) 65%, a pass in English and Mathematics and no subject below 50%
International Baccaulareate (IB)Minimum 24 points with at least 4 points for SL English and 4 pts for SL Mathematics
CPUMinimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12
DiplomaPass diploma in related field with minimum CGPA 2.00 including a pass in Mathematics** and a credit in English at SPM / equivalent
OthersEquivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor


Entry LevelEnglish Requirements Required by Partner University / School
IELTSScore of 6.0 (with no less than 5.5 in any band)
TOEFL72 with band scores of reading 18, writing 17, listening 17, speaking 20
Cambridge English First(also known as First Certificate in English) 169 overall with a minimum of 162 in each component
PTE59 with no less than 42 in any band
SPMGrade C
An equivalent qualification in English Language

**(1) Credit transfer are given based on module to module mapping according to standards / guidelines provided by MOHE / MQA and in consultation with
the Admission Tutor in University of Hertfordshire.
(2) Have to recognised English language proficiency result.

Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page

Campuses & Intakes

Note: International students are subject to placement guidelines. Please check with a student counsellor.

Event Manager, Conference Centre Manager, Event Planner, Marketing Manager, Marketing Communications Manager, Agency Account Executive & PR Executive

In Collaboration With
Accredited by
Financial Assistance
INTI International College Subang : KPT/JPT(R/342/6/0068)08/2023 - MQA/FA3015
INTI International College Penang: (R/342/6/0105)(04/24)(MQA/FA4609)

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