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This BA Event Management programme is designed for students interested in a career in Marketing, Tourism and the Hospitality industry, where events play an integral part. Students are given the academic and professional underpinnings required to work in this creative, vibrant and dynamic sector.
The pathway prepares students for Event Management in both a national and an international context by exploring theoretical and practical cases from both perspectives. It develops students' expertise and competencies through a variety of learning, teaching and assessment approaches. The curriculum includes practical modules where students can apply their skills and learning to planning and delivering events. This rich combination of theory and practice enables students to address the challenges, problems and issues of this fast-paced industry.
This mixture of academic development and skills-driven competencies provide the students with a strong background in Event Planning and Design, Technical Operations, Risk Management, Product Innovation, Marketing Communication, Strategy and the ability to create the ‘event experience' with a sound marketing strategy.
Highlights
This programme mirrors the entrepreneurial focus of the University of Hertfordshire, UK
Dedicated industry project module – students are given an opportunity to work on an Employer Project in Year 2. It is embedded into the programme as a credit–earning subject
Employer lecturers and projects – Top industry experts are brought into classes as guest lecturers. Students will also have the opportunity to work on real industry projects
Senior and experienced industry people will conduct embedded industry workshops. The aim of these workshops is to provide a set of skills that will help graduates provide immediate value as an employee
Soft-skills workshop – Industry experts will conduct workshops on articulation, presentation skills and self-confidence, which will be embedded into a credit-earning academic module
Resume writing workshop and clinic – Students will be guided in writing good resumes, which will be vetted by senior faculty members
Students can spend one semester in the University of Hertfordshire while paying local tuition fees. Interested students can also apply for scholarships
Programme Duration
3 years
Accredited by
Malaysian Qualifications Agency
Collaboration University
University of Hertfordshire, UK
Financial assistance available:
Edu-Assist
Programme Structure
Year 1
Principles of Marketing
Introduction to Marketing Communications
The Global Event Industry
Economics for Business
Study & Research Skills for the Event Industry
Creativity, Technology & Innovation
Media Design for Event Management
Marketing Data Analysis
English for Business Studies 1
English for Business Studies 2
Year 2
Marketing for The Small Enterprise
Strategic Marketing Planning
Enhancing Employability in Marketing
Event Planning & Community Engagement
Managing People
Impacts of Events & Festivals
Risk Management & Security for Events
Event Marketing, Sponsorship & PR
Year 3
Strategic Brand Management
Market and Social Research
Policy, Politics & Events
Sporting Events and Sport Tourism
Business Tourism & Events
Contemporary Research Themes in Event Studies
Global Marketing Ethics and Culture
E-Portfolio and Employer Relations
Compulsory INTI Modules
Malaysian Students
International Students
MPU: U1 Ethnic Relations
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X
MPU: U1 Communicating in Malay 2
X
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MPU: U1 Islamic Civilisation and Asian Civilisation
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X
MPU: U1 Malaysian Studies
X
?
MPU: U2 Bahasa Kebangsaan A3
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X
MPU: U2 Design Thinking Skills
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MPU: U3 Corporate Social Responsibility
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MPU: U4 Community Service
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Notes:
1. Students must pass English for Business Studies 1 to progress beyond Level 4.
2. Students must pass English for Business Studies 2 to progress beyond Level 5.
3. Students without a credit in SPM Bahasa Malaysia are required to take MPU3213 Bahasa Kebangsaan A.
