The Mass Communication students of INTI International University, working with the
IPRMSA committees, have contributed to the Project “The Able” campaign in order raise
awareness and promote understanding about the people with special needs. The purpose of
this project is to educate students about the community and improve sensitivity in daily
interaction through a series of engaging initiatives in the campaign. In this project, we created a trailer, produced an original song, designed posters and
souvenirs, as well as came out with plans to structure the campaign that will be able to
increase awareness and grab attention to the PWD community