Bachelor of Mass Communication (Hons) Dual Award with University of Hertfordshire, UK

INTI International University: KPT/JPT(R2/321/6/0039)06/2022 - A7709

Students are taught to understand the characteristics and intricacies of media’s role in society, in order to convey messages effectively, using critical thinking skills. They will master the art of developing key messages and writing news releases in a dynamic manner. Potential journalists will learn the impact of different news and their consequences on society. Taking up this degree can help students develop persuasive and creative skills as well as strengthen their capability for critical and analytical thinking, while upholding professional standards.


  • Students who have successfully completed will receive a dual award: a degree from INTI International University and a BA (Hons) Mass Media & Communications awarded by University of Herfordshire, UK.
  • Basic management, marketing and/or computing knowledge through Business and Computing & IT elective courses
  • Four choices of specialities: Public Relations, Broadcasting, Journalism and Advertising
  • Exposure to different campaigns to build management skills
  • State-of-the-art Media Centre for practices
  • Internship opportunities with organisations such as ASTRO, The Star, Essence Communication, and top advertising agencies

Career Opportunities
  • Account Planner
  • Account Planning Supervisor
  • Advertising Account Executive
  • Advertising Account Manager
  • Blogger
  • Copywriter
  • Editor
  • New Media Strategist
  • Newscaster
  • Online Journalist
  • Print Journalist
  • Reporter
  • Sports Information Director
Public Relations
  • Broadcast Journalist
  • Campaign Manager
  • Event Manager
  • Media Planner
  • News Writer
  • Public Relations Executive
  • Publicity Manager
  • Radio Commercial Producer
  • Radio DJ
  • Special Events Coordinator
  • TV Anchor
  • TV or Radio Editor
  • TV or Radio Producer
Programme Duration
3 years
Accredited by
Malaysian Qualifications Agency
Financial assistance available:
Student will receives 2 awards upon graduation
INTI International University
University of Herfordshire, UK
Programme Structure

Year 1
  • Academic Writing
  • Communication Technology
  • Communication Theory
  • General Elective Course
  • Introduction to Mass Communication
  • Introduction to Sociology
  • Mass Media & Society
  • Media Ethics
  • Social Psychology
Majors (Choose one)
  • Advertising Copywriting
  • Creative Strategy Campaigns
  • Integrated Marketing Communication
  • Feature Writing
  • News Reporting
  • Publication Design & Production
Public Relations
  • Public Opinion
  • Public Relations & Corporate Identity
  • Public Relations Writing
  • Broadcasting Production
  • Digital Video & Sound Technology
  • TV Production Project
Communicative foreign languages (Choose one)
  • French
  • German
  • Japanese
  • Mandarin
Year 2
  • Communication Law
  • Communication Research Methods
  • Cross-cultural Communication
  • General Elective Course
  • Introduction to Broadcasting
  • Introduction to Advertising
  • Introduction to Journalism
  • Organisational Communication
  • Principles of Public Relations
General elective** courses (Choose three)
  • Consumer Behaviour
  • Cross-cultural Management
  • Desktop Publishing & Computer Graphics Editing
  • Foundations of Business Organisations
  • Foundations of Marketing
  • Marketing Planning
  • Organisational Behaviour
  • Principles of Information Technology
  • Web Design & Development with Multimedia
Year 3
  • Final Year Project
  • General Elective Course
  • Internship
  • Issues in Mass Communication
  • Media Management
  • Professional Development
MPU Subjects
  • Community Service & Co-curriculum
  • Entrepreneurship
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)
  • Presentation Skills
  • Bahasa Kebangsaan A*

*For Malaysian students who do not have a credit in SPM BM.
**Offering of electives, please consult the Head of Programme.

Campuses & Intakes
INTI International University 
  • January
  • May
  • August
Entry Level Entry Requirements
Foundation Completion of Foundation Programme
STPM Grade C in 2 subjects or CGPA 2.00
A Level 2 full passes
SAM 5 subjects with ATAR of 55
NSW (HSC) 10 units with ATAR of 55
CPU 5 passes with an average of 55
Australian Year 12 4 or 5 passes with ATAR of 55
Australian Degree Transfer Program (ADTP) Completion of ADTP
Matriculation/Pre-University Completion of Matriculation/Pre-University programme with minimum CGPA of 2.0
Diploma Completion of Diploma in relevant fields with minimum CGPA of 2.0
Others Other equivalent qualifications as recognised by the government of Malaysia
Fees Summary
INTI International University
Local Students
Download complete Estimated Fee Structure here.
Estimated Fees (RM)
INTI International University
International Students
Download complete International Students Estimated Fee Structure here.
Approximate Total Fee (USD)

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