Bachelor of Mass Communication (Hons)

Overview

Our Bachelor of Mass Communication (Hons) programme covers the characteristics and intricacies of the media's role in society, in order to convey messages effectively, through the aid or critical thinking skills.

We will prepare you with the skills, techniques as well as theoretical knowledge to strategically craft solutions for business challenges. You will be exposed to hands-on training with state-of-the-art industry relevant equipment and software to train in both the creative and managerial aspects of the advertising industry.

Highlights

Develop persuasive and creative skills as well as strengthen your capability in critical and analytical thinking
Learn basic management, marketing and/or computing skills by taking elective courses in Business and Computing IT
Internship opportunities with leading organizations such as ASTRO and The Star

Career Opportunities

Advertising
Copywriter, Television Commercial Producer, Advertising Account Manager
Journalism
Print Journalist, Broadcast Journalist, Online Journalist, Copy Editor
Public Relations
Public Relations Executive, Media Planner, Event Manager, Campaign Manager

Programme Duration

3 years

Accredited by

Malaysian Qualifications Agency

Financial assistance available:

Edu-Assist

Programme Structure

Year 1
Mass Media and Society Introduction to Mass Communication Communication Theory Communication Technology Academic Writing Media Ethics Introduction to Sociology Social Psychology General Elective Course

Year 2
Cross-cultural Communication Organisational Communication Interpersonal Communication Communication Research Methods Communication Law Introduction to Advertising Principles of Public Relations Introduction to Journalism General Elective Course

Year 3
Issues in Mass Communication Media Management Professional Development Final Year Project General Elective Course Internship

Choose 1 of the following majors:

Advertising

Advertising Copywriting
Creative Strategy Campaigns
Integrated Marketing Communication

Journalism

News Reporting
Creative Writing for Media
Publication Design & Production

Public Relations

Public Opinion
Public Relations & Corporate Identity
Public Relations Writing

General Elective Courses
Choose any three of the following:

Foundations of Business Organisations
Foundations of Marketing
Principles of Information Technology
Organisational Behaviour
Marketing Planning
Desktop Publishing & Computer Graphics Editing
Web Design & Development with Multimedia
Cross-cultural Management
Consumer Behaviour

Soft Skills Courses
Choose any three of the following:

Entrepreneurship
Employability Skills
Personal Financial Planning Skills
Communicative Skills
Learning Skills
Critical Thinking Skills

Communicative Foreign Language
Choose any one of the following:

Japanese
Mandarin
French
German

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Campuses & Intakes

INTI International University

7 January 2013
27 May 2013
19 August 2013

Academic Calendar

Entry Level	Entry Requirements
Foundation	Completion of Foundation Programme
UEC	Minimum 5 Bs
STPM	Pass STPM with full pass in 2 subjects
A Level	2 Es
SAM	5 subjects with ATAR of 55
NSW (HSC)	10 units with ATAR of 55
CPU	5 passes with an average of 55
Australian Year 12	4 or 5 passes with ATAR of 55
Matriculation/Pre-University	Completion of Matriculation/Pre-University programme with minimum CGPA of 2.0
Diploma	Completion of Diploma in relevant fields with minimum CGPA of 2.0
Others	Please refer to INTI International University

Fees Summary

Tuition Fee (RM)	Resource Fee (RM)	Assessment Fee (RM)	Estimated Fees (RM)
INTI International University Local Students Download complete Fee Structure here.
48,600	3,900	4,420	56,920

Tuition Fee (RM)	Resource Fee (RM)	Assessment Fee (RM)	Approximate Total Fee (USD)
INTI International University International Students Download complete International Students Fee Structure here.
48,600	3,900	4,420	18,973

Note to International Students:
Prepayment fee of RM16,000 is required before the first enrollment payable towards the first semester tuition fee, registration, deposit and general administration fees. Should the total payable fees be different, international students are to pay the exact amount as advised by INTI counselors. Please download the full fee information for the respective INTI university or college for more information.

Student Testimonials