Bachelor of Mass Communication (Hons)

INTI International University: KPT/JPS(A7709)06/17
Overview
 

Our Bachelor of Mass Communication (Hons) programme covers the characteristics and intricacies of the media's role in society, in order to convey messages effectively, through the aid or critical thinking skills.

We will prepare you with the skills, techniques as well as theoretical knowledge to strategically craft solutions for business challenges. You will be exposed to hands-on training with state-of-the-art industry relevant equipment and software to train in both the creative and managerial aspects of the advertising industry.

 

 
Highlights
 
  • Basic management, marketing and/or computing knowledge through Business and Computing & IT elective courses
  • Three choices of specialties: Journalism, Advertising or Public Relations
  • Exposure to different campaigns to build management skills
  • State-of-the-art Media Centre for practices
  • Soft skills to enhance communicative abilities, confidence, self esteem, entrepreneurship and employability
  • Internship opportunities with organisations such as ASTRO, The Star, Essence Communication, and top advertising agencies

 
Career Opportunities
 
  • Advertising
    Copywriter, Television Commercial Producer, Advertising Account Manager
  • Journalism
    Print Journalist, Broadcast Journalist, Online Journalist, Copy Editor
  • Public Relations
    Public Relations Executive, Media Planner, Event Manager, Campaign Manager
  • Broadcasting
  • News Director,Announcer,Production Director,Program Director
Programme Duration
3 years
Accredited by
 
Malaysian Qualifications Agency
Financial assistance available:
 
Edu-Assist
Programme Structure

Year 1
  • Mass Media and Society
  • Introduction to Mass Communication
  • Communication Theory
  • Communication Technology
  • Academic Writing
  • Media Ethics
  • Introduction to Sociology
  • Social Psychology
  • General Elective Course
 
 
 
 
Year 2
  • Cross-cultural Communication
  • Organisational Communication
  • Interpersonal Communication
  • Communication Research Methods
  • Communication Law
  • Introduction to Advertising
  • Principles of Public Relations
  • Introduction to Journalism
  • General Elective Course
 
 
 
 
 
Year 3
  • Issues in Mass Communication
  • Media Management
  • Professional Development
  • Final Year Project
  • General Elective Course
  • Internship
 
 
 
 
 
MPU Subjects
  • Entrepreneurship
  • Community Service & Cocurriculum
  • Presentation Skills / Bahasa Kebangsaan A*
  • Ethnic Relations (Local Students) / Communicating in Malay (International Students)
  • Islamic & Asian Civilization (Local Students) / Malaysian Studies (International Students)

*Exempted if a credit in BM has been obtained at SPM level.If credit is obtained,then student will take Presentation Skills

 
 
 
 
 

Choose 1 of the following majors:

 Advertising

  • Advertising Copywriting
  • Creative Strategy Campaigns
  • Integrated Marketing Communication

Journalism

  • News Reporting
  • Creative Writing for Media
  • Publication Design & Production

Public Relations

  • Public Opinion
  • Public Relations & Corporate Identity
  • Public Relations Writing

Broadcasting

  • Introduction to Broadcasting
  • Broadcasting Production
  • Digital Video & Sound Technology
  • TV Production Project

General Elective Courses
Choose any three of the following:

  • Foundations of Business Organisations
  • Foundations of Marketing
  • Principles of Information Technology
  • Organisational Behaviour
  • Marketing Planning
  • Desktop Publishing & Computer Graphics Editing
  • Web Design & Development with Multimedia
  • Cross-cultural Management
  • Consumer Behaviour

 

Communicative Foreign Language
Choose any one of the following:

  • Japanese
  • Mandarin
  • French
  • German
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Campuses & Intakes
 
INTI International University
 
 
  • 13 January 2014
  • 26 May 2014
  • 18 August 2014
Academic Calendar
 
 
 
Entry Level Entry Requirements
Foundation Completion of Foundation Programme
UEC Minimum 5 Bs
STPM Pass STPM with full pass in 2 subjects
A Level 2 Es
SAM 5 subjects with ATAR of 55
NSW (HSC) 10 units with ATAR of 55
CPU 5 passes with an average of 55
Australian Year 12 4 or 5 passes with ATAR of 55
Matriculation/Pre-University Completion of Matriculation/Pre-University programme with minimum CGPA of 2.0
Diploma Completion of Diploma in relevant fields with minimum CGPA of 2.0
Others Please refer to INTI International University
 
 
 
 
Fees Summary
 
INTI International University
Local Students
Download complete Fee Structure here.
Estimated Fees (RM)
58,670
 
 
 
 
 
INTI International University
International Students
Download complete International
Students Fee Structure here.
Approximate Total Fee (USD)
19,940
 
 
 
 
 



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