Bachelor of Mass Communication (Hons)

INTI International University: KPT/JPS(A7709)06/17
Overview
 

Students are taught to understand the characteristics and intricacies of media’s role in society, in order to convey messages effectively, using critical thinking skills. They will master the art of developing key messages and writing news releases in a dynamic manner. Potential journalists will learn the impact of different news and their consequences on society. Taking up this degree can help students develop persuasive and creative skills as well as strengthen their capability for critical and analytical thinking, while upholding professional standards.

 

 
Highlights
 
  • Students who have successfully completed will receive a dual award: a degree from INTI International University and a BA (Hons) Mass Media & Communication awarded by University of Herfordshire, UK.
  • Basic management, marketing and/or computing knowledge through Business and Computing & IT elective courses
  • Three choices of specialties: Journalism, Advertising or Public Relations
  • Exposure to different campaigns to build management skills
  • State-of-the-art Media Centre for practices
  • Soft skills to enhance communicative abilities, confidence, self esteem, entrepreneurship and employability
  • Internship opportunities with organisations such as ASTRO, The Star, Essence Communication, and top advertising agencies

 
Career Opportunities
 
Advertising
  • Advertising Account Executive
  • Advertising Account Manager
  • Account Planner
  • Account Planning Supervisor
  • Copywriter
  • New Media Strategist
Journalism
  • Blogger
  • Editor
  • Newscaster
  • Online Journalist
  • Print Journalist
  • Reporter
  • Sports Information Director
Public Relations
  • Campaign Manager
  • Event Manager
  • Media Planner
  • News Writer
  • Public Relations Executive
  • Publicity Manager
  • Special Events Coordinator
Programme Duration
3 years
Accredited by
 
Malaysian Qualifications Agency
Financial assistance available:
 
Edu-Assist
Programme Structure

Year 1
  • Academic Writing
  • Communication Technology
  • Communication Theory
  • General Elective Course
  • Introduction to Mass Communication
  • Introduction to Sociology
  • Mass Media & Society
  • Media Ethics
  • Social Psychology
 
 
 
 
Majors (Choose one)
Advertising
  • Advertising Copywriting
  • Creative Strategy Campaigns
  • Integrated Marketing Communication
Journalism
  • Creative Writing for Media
  • News Reporting
  • Publication Design & Production
Public Relations
  • Public Opinion
  • Public Relations & Corporate Identity
  • Public Relations Writing
Broadcasting
  • Broadcasting Production
  • Digital Video & Sound Technology
  • TV Production Project
General elective courses (Choose three)
  • Consumer Behaviour
  • Cross-cultural Management
  • Desktop Publishing & Computer Graphics Editing
  • Foundations of Business Organisations
  • Foundations of Marketing
  • Marketing Planning
  • Organisational Behaviour
  • Principles of Information Technology
  • Web Design & Development with Multimedia
Communicative foreign languages (Choose one)
  • French
  • German
  • Japanese
  • Mandarin
 
 
 
 
Year 2
  • Communication Law
  • Communication Research Methods
  • Cross-cultural Communication
  • General Elective Course
  • Introduction to Broadcasting
  • Introduction to Advertising
  • Introduction to Journalism
  • Organisational Communication
  • Principles of Public Relations
 
 
 
 
 
MPU Subjects
  • Community Service & Co-curriculum
  • Entrepreneurship
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)
  • Presentation Skills / Bahasa Kebangsaan A*

*For Malaysian students who do not have a credit in SPM BM.

 
 
 
 
Year 3
  • Final Year Project
  • General Elective Course
  • Internship
  • Issues in Mass Communication
  • Media Management
  • Professional Development
 
 
 
 
 
masscomm.png
Campuses & Intakes
 
INTI International University 
 
 
  • January 2015
  • June 2015
  • August 2015
Entry Level Entry Requirements
Foundation Completion of Foundation Programme
UEC Minimum 5 Bs
STPM Pass STPM with full pass in 2 subjects
A Level 2 Es
SAM 5 subjects with ATAR of 55
NSW (HSC) 10 units with ATAR of 55
CPU 5 passes with an average of 55
Australian Year 12 4 or 5 passes with ATAR of 55
Matriculation/Pre-University Completion of Matriculation/Pre-University programme with minimum CGPA of 2.0
Diploma Completion of Diploma in relevant fields with minimum CGPA of 2.0
Others Please refer to INTI International University
 
 
 
 
Fees Summary
 
INTI International University
Local Students
Download complete Fee Structure here.
Estimated Fees (RM)
62,300
 
 
 
 
 
INTI International University
International Students
Download complete International
Students Fee Structure here.
Approximate Total Fee (USD)
20,833
 
 
 
 
 



Back to top