Bachelor of Communication & Media Studies (UOW Programme)

INTI International College Subang: Marketing Communication & Advertising : KPT/JPS(MQA/PA0502)07/2016
Overview
 

Our Bachelor of Communication and Media Studies degree program is developed in collaboration with University of Wollongong (UOW), Australia.

We offer a broad introduction to the ever-evolving fields of communication and media industries. You will be introduced to core concepts of marketing, communication and advertising, and equipped with flexible and transferable skills that will prepare you for informed engagement with global media culture across a range of careers.

You will also be exposed to critical issues surrounding the communication and media industries, with an emphasis on professionalism, research practice and project management skills.

Our programme has a strong international focus and places emphasis on developing your independent research skills.

 

 
A track record of graduate success
 
The 2011 Good Universities Guide confirms UOW’s longstanding position as one of the country's leading research institutions. UOW received five stars in five key areas, where only the top 20 per cent of universities in Australia can be awarded five stars in any one category.
  • Getting a Job
  • Graduate Satisfaction
  • Positive Graduate Outcomes
  • Staff Qualifications
  • Generic Skills
Programme Duration
3 years
Collaboration University
 
Financial assistance available:
 
Edu-Assist
Programme Structure

CORE SUBJECTS
These core subjects will introduce you to the foundations of communication and media research. The core subjects within the Marketing, Communication and Advertising major are:

  • Introduction to Communication and Media Studies
  • Convergent Media Practices
  • Business Communication
  • Transnational Media and Communication
  • Research practices in Media and Communications
  • Media Audiences
  • Emerging Issues in Media and Communications

MAJOR

Marketing, Communication and Advertising
This major will get you started on the path to success in the fields of advertising, public relations and corporate branding.

Subjects include:

  • Marketing Principles
  • Advertising Practice and Creative Strategies
  • Marketing Communication and Advertising
  • Public Relations Concepts
  • Corporate Identity and Branding
  • Social Marketing
  • International Marketing

 

MINOR


International Media and Communication
This minor explores the cultural, commercial and social aspects of this phenomenon

Subjects include:

  • Communication Across Cultures
  • Global Networks
  • Convergent Asian Mediascapes

Public Relations
This minor explores the process of building relations between people

Subjects include:

  • Public Relations Strategy
  • Public Relations Campaigns
  • Elective
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Campuses & Intakes
 
INTI International College Subang
 
 
  • 3 March 2014
  • 4 August 2014
Academic Calendar
 
 
Entry Level Entry Requirements
INTI Foundation Completed the INTI Foundation Programme with CGPA of 2.4 or greater
INTI Diploma Completed any INTI Diploma (Diploma in Mass Communication, Diploma in Business Administration, Diploma in Accounting) with an average mark of 60%
Sijil Tinggi Persekolahan Malaysia (STPM) (After 2003) Aggregate of 6 in best 3 subjects
(A/A-=5, B+=4, B=3, B-/C+=2, C=1)
Senior Unified Examination Certificate (UEC) Aggregate of 18 in best 5 subjects
(A1/A2=5, B3/B4=4, B5/B6=3, C7/C8=2)
Cambridge A Level Minimum value of 8 must be achieved in either :
(i) 3 A Level (A2) subjects Or
(ii) 2 A Level (A2) subjects & 2 Advanced Subsidiary (AS) subjects
(A=5, B=4, C=3, D=2, E=1)
(Each AS subject is counted as half of the value of a subject taken at A2 level)
Australia Degree Transfer Programme (ADTP) at INTI Completed the relevant subjects in year 1 with an average mark of 60%
Direct entry into Year 2
Canadian Pre-U or Ontario Secondary School Diploma Minimum average score of 65%
Australian Year 12 South Australian Matriculation (SAM) Minimum Australian Tertiary Entrance Rank (ATAR) of 75%
Certified Accounting Technician (CAT) Programme Not Applicable
University of New South Wales (UNSW) Foundation Minimum GPA of 6.8
Other relevant Foundation / Diploma recognised by UOW Minimum average mark of 60% (or equivalent)
 
 
 
 

Please refer to http://www.uow.edu.au/future/international/apply/credit/malaysia/index.html

Fees Summary
 
INTI International College Subang
Local Students
Download complete Fee Structure here.
Total Fees (RM)
79,500
 
 
 
 
 
INTI International College Subang
International Students
Download complete International
Students Fee Structure here.
Approximate Total Fee (USD)
27,000
 
 
 
 
 



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