BA (Hons) Event Management and Marketing (3+0) in Collaboration with University of Hertfordshire, UK

INTI International College Subang : KPT/JPS(MQA/PA3015) 08/2018 | INTI International College Penang: KPT/JPS(MQA/PA4609) 04/2019
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Overview
 

This BA Event Management programme is designed for students interested in a career in Marketing, Tourism and the Hospitality industry, where events play an integral part. Students are given the academic and professional underpinnings required to work in this creative, vibrant and dynamic sector.

The pathway prepares students for Event Management in both a national and an international context by exploring theoretical and practical cases from both perspectives. It develops students' expertise and competencies through a variety of learning, teaching and assessment approaches. The curriculum includes practical modules where students can apply their skills and learning to planning and delivering events. This rich combination of theory and practice enables students to address the challenges, problems and issues of this fast-paced industry.

This mixture of academic development and skills-driven competencies provide the students with a strong background in Event Planning and Design, Technical Operations, Risk Management, Product Innovation, Marketing Communication, Strategy and the ability to create the ‘event experience' with a sound marketing strategy.

 

 
Highlights
 
  • This programme mirrors the entrepreneurial focus of the University of Hertfordshire, UK
  • Dedicated industry project module – students are given an opportunity to work on an Employer Project in Year 2. It is embedded into the programme as a credit–earning subject
  • Employer lecturers and projects – Top industry experts are brought into classes as guest lecturers. Students will also have the opportunity to work on real industry projects
  • Senior and experienced industry people will conduct embedded industry workshops. The aim of these workshops is to provide a set of skills that will help graduates provide immediate value as an employee
  • Soft-skills workshop – Industry experts will conduct workshops on articulation, presentation skills and self-confidence, which will be embedded into a credit-earning academic module
  • Resume writing workshop and clinic – Students will be guided in writing good resumes, which will be vetted by senior faculty members
  • Students can spend one semester in the University of Hertfordshire while paying local tuition fees. Interested students can also apply for scholarships
Programme Duration
3 years
Accredited by
 
Malaysian Qualifications Agency
Collaboration University
 
University of Hertfordshire, UK
Financial assistance available:
 
Edu-Assist
Programme Structure

Year 1
  • Principles of Marketing
  • Introduction to Marketing Communications
  • The Global Event Industry
  • Economics for Business
  • Study & Research Skills for the Event Industry
  • Creativity, Technology & Innovation
  • Media Design for Event Management
  • Marketing Data Analysis
  • English for Business Studies 1
  • English for Business Studies 2
 
 
 
 
Year 2
  • Marketing for The Small Enterprise
  • Strategic Marketing Planning
  • Enhancing Employability in Marketing
  • Event Planning & Community Engagement
  • Managing People
  • Impacts of Events & Festivals
  • Risk Management & Security for Events
  • Event Marketing, Sponsorship & PR
 
 
 
 
 
Year 3
  • Strategic Brand Management
  • Market and Social Research
  • Policy, Politics & Events
  • Sporting Events and Sport Tourism
  • Business Tourism & Events
  • Contemporary Research Themes in Event Studies
  • Global Marketing Ethics and Culture
  • E-Portfolio and Employer Relations
 
 
 
 
 

 

Compulsory INTI ModulesMalaysian StudentsInternational Students
MPU: U1 Ethnic Relations X
MPU: U1 Communicating in Malay 2 X
MPU: U1 Islamic Civilisation and Asian Civilisation X
MPU: U1 Malaysian Studies X
MPU: U2 Bahasa Kebangsaan A3 X
MPU: U2 Design Thinking Skills
MPU: U3 Corporate Social Responsibility
MPU: U4 Community Service
 
 
 
 



Notes:
1. Students must pass English for Business Studies 1 to progress beyond Level 4.
2. Students must pass English for Business Studies 2 to progress beyond Level 5.
3. Students without a credit in SPM Bahasa Malaysia are required to take MPU3213 Bahasa Kebangsaan A.

Campuses & Intakes
 
INTI International College Subang
 
 
  • January
  • April
  • August
INTI International College Penang
 
 
  • January
  • April
  • August
Entry Level Entry Requirements Required by Partner University / School
STPM A minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics
A Level A minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics
Foundation Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00
UEC 5Bs including at least a pass in Mathematics and a credit in English
SAM Pass 5 subjects with ATAR 65%, a pass in English and Mathematics and no subject below 10/20
NSW (HSC) Minimum 10 units with UAI (ATAR) 65%, a pass in English and Mathematics and no subject below 50%
International Baccaulareate (IB) Minimum 24 points with at least 4 points for SL English and 4 pts for SL Mathematics
CPU Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12
  Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor
 
 
 
 

 

Entry Level English Requirements Required by Partner University / School
IELTS Score of 6.0 (with no less than 5.5 in any band)
TOEFL 72 with band scores of reading 18, writing 17, listening 17, speaking 20
Cambridge English First (also known as First Certificate in English) 169 overall with a minimum of 162 in each component
PTE 51 with no less than 42 in any band
MUET 3.0
SPM Grade C
  An equivalent qualification in English Language
 
 
 
 
INTI International
College Subang
 
 
INTI International
College Penang
 
 
 
 
Fees Summary
 
INTI International College Subang
Local Students
Download complete Estimated Fee Structure here.
Estimated Total Fees (RM)
75,000
 
 
 
 
 
INTI International College Subang
International Students
Download complete International Students Estimated Fee Structure here.
Approximate Total Fee (USD)
20,801
 
 
 
 
 
INTI International College Penang
Local Students
Download complete Estimated Fee Structure here.
Estimated Total Fees (RM)
59,335
 
 
 
 
 
INTI International College Penang
International Students
Download complete International Students Estimated Fee Structure here.
Approximate Total Fee (USD)
15,650
 
 
 
 



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