BA (Hons) Event Management and Marketing (3+0) in Collaboration with University of Hertfordshire, UK

INTI International College Subang : KPT/JPS(MQA/PA3015) 08/2018 | INTI International College Penang: KPT/JPS(MQA/PA4609) 04/2019
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Overview
 

This programme is designed for students interested in a career in Marketing, Tourism and the Hospitality industry, where events play an integral part. Students are given the academic and professional underpinnings required to work in this creative, vibrant and dynamic sector.

The pathway prepares students for Event Management in both a national and an international context by exploring theoretical and practical cases from both perspectives. It develops students' expertise and competencies through a variety of learning, teaching and assessment approaches. The curriculum includes practical modules where students can apply their skills and learning to planning and delivering events. This rich combination of theory and practice enables students to address the challenges, problems and issues of this fast-paced industry.

This mixture of academic development and skills-driven competencies provide the students with a strong background in Event Planning and Design, Technical Operations, Risk Management, Product Innovation, Marketing Communication, Strategy and the ability to create the ‘event experience' with a sound marketing strategy.

 

 
Highlights
 
  • This programme mirrors the entrepreneurial focus of the University of Hertfordshire, UK
  • Dedicated industry project module – students are given an opportunity to work on an Employer Project in Year 2. It is embedded into the programme as a credit–earning subject
  • Employer lecturers and projects – Top industry experts are brought into classes as guest lecturers. Students will also have the opportunity to work on real industry projects
  • Senior and experienced industry people will conduct embedded industry workshops. The aim of these workshops is to provide a set of skills that will help graduates provide immediate value as an employee
  • Soft-skills workshop – Industry experts will conduct workshops on articulation, presentation skills and self-confidence, which will be embedded into a credit-earning academic module
  • Resume writing workshop and clinic – Students will be guided in writing good resumes, which will be vetted by senior faculty members
  • Students can spend one semester in the University of Hertfordshire while paying local tuition fees. Interested students can also apply for scholarships
Programme Duration
3 years
Accredited by
 
Malaysian Qualifications Agency
Collaboration University
 
University of Hertfordshire, UK
Financial assistance available:
 
Edu-Assist
Programme Structure

Year 1
  • English for Business Studies 1
  • English for Business Studies 2
  • Global Perspectives in Business
  • Hospitality Services Management
  • Introduction to Business & Management (Double module)
  • Introduction to Marketing Communication
  • Principles of Marketing
  • Quantitative Methods for Business & Management
  • The Event Industry
 
 
 
 
MPU Subjects
  • Community Service & Co-curriculum 3
  • Entrepreneurship
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)
  • Presentation Skills / Bahasa Kebangsaan A*
 
 
 
 
Year 2
  • 21st Century Consumer Marketing
  • Enhancing Employability in Event Management
  • Event Planning & Risk Management
  • Event Strategy: Culture & Sporting Events
  • Industry Project
  • Market & Social Research A
  • Marketing for Small Enterprise
  • Marketing Planning
  • Olympic Impact & Legacies
  • Product Innovation
 
 
 
 
 
Year 3
  • Business & Commercial Awareness
  • Contemporary Issues in Marketing
  • Market & Social Research (Double module)
  • Operations Management for Events
  • Social Network & Enterprise
  • Sponsorship, Partnership & Finance
  • Visitors Attraction Management

 

 
 
 
 
 

*For Malaysian students who do not have a credit in SPM BM.

Campuses & Intakes
 
INTI International College Subang
 
 
  • January
  • April
  • August
INTI International College Penang
 
 
  • January
  • April
  • August

INTI International College Subang

Entry Level Entry Requirements
INTI Foundation Completion of Foundation Programme
Diploma Completion of Diploma studies will allow a maximum of 36 credit hours in exemptions
STPM Two (2) full passes
A Level 2Es
UEC 5Bs
SAM Pass in 5 subjects, no subjects below 10/20
NSW (HSC) Minimum 10 units with UAI 55, no subjects below 50
CPU 6 passes with an average of 55, no subject below 50
Tertiary Entrance Examination (TEE) 5 subjects with a minimum aggregate of 279
Government Matriculation
Others Please contact INTI International College Subang
 
 
 
 

INTI College Sabah

Entry Level Entry Requirements
INTI Foundation Completion of Foundation Programme
INTI Diploma Completion of Diploma studies will allow a maximum of 30 credit hours exemption
STPM Min CGPA 2.0 or 3 Principle passes including General Paper (Pengajian Am)
A-Level 2 Es
UEC 5 Bs
SAM Pass in 5 subjects, no subject below 10/20
NSW (HSC) UAI of 55
CPU 6 passes with an average of 55 and no less than 50 in each of the subjects
Tertiary Entrance Examination (Tee) 5 subjects with a minimum aggregate of 279
Others Please contact INTI College Sabah
 
 
 
 

English Requirement – Entry to Year 1 or Year 2 Degree Programmes

Entry Level Entry Requirements
SPM English Grade 1-6
English 1119 Grade 1-6
GEC O-Level Pass
IELTS Band 6.0 & above
TOEFL 550 & above
TOEFL (computer based) 213 or above
Pitman ESOL Higher Intermediate/Advance
UEC English Grade 1-6
Others Please contact INTI
 
 
 
 
INTI International
College Subang
 
 
INTI International
College Penang
 
 
 
 
Fees Summary
 
INTI International College Subang
Local Students
Download complete Estimated Fee Structure here.
Estimated Total Fees (RM)
75,000
 
 
 
 
 
INTI International College Subang
International Students
Download complete International Students Estimated Fee Structure here.
Approximate Total Fee (USD)
20,801
 
 
 
 
 
INTI International College Penang
Local Students
Download complete Estimated Fee Structure here.
Estimated Total Fees (RM)
59,335
 
 
 
 
 
INTI International College Penang
International Students
Download complete International Students Estimated Fee Structure here.
Approximate Total Fee (USD)
15,650
 
 
 
 



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