BA (Hons) Marketing (3+0) in Collaboration with University of Hertfordshire, UK

INTI International College Subang: KPT/JPS(A10847) 01/2020 | INTI International College Kuala Lumpur: KPT/JPS(PA8533)01/2019
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Overview
 

Students will be exposed to relevant marketing knowledge. Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.

Students majoring in Marketing will be equipped with specialised knowledge and the necessary skills focus in 3 areas; Advertising, Business Analytics, and Digtal Marketing. The programme emphasises a balance of theoretical and practical education to give students a better understanding of the industry.

 

 
Highlights
 
  • A comprehensive learning experience with a mix of face-to-face and online learning through Blackboard, with access to course materials and assignments
  • Exposure to real industry projects and practical learning experience via international faculty, overseas guest lecturers and live lecture conferencing
  • Opportunity for students to participate in the Semester Abroad Programme (SAP) and experience different cultures and environments, helping them expand their global perspectives
 

 
Career Opportunities
 
Brand Manager, Product Manager, Market Research Manager, Customer Service Manager and Sales Manager
Programme Duration
3 years
 
Accredited by
 
Malaysian Qualifications Agency
Collaboration University
 
University of Hertfordshire, UK
Financial assistance available:
 
Edu-Assist
Programme Structure

Year 1
  • Digital Marketing Essentials
  • Economics for Business
  • English for Business Studies 1
  • English for Business Studies 2
  • Introduction to Marketing Communications
  • Marketing Data Analysis
  • Principles of Marketing
  • Professional Development for Marketers
  • Elective 1

Electives**:
Choose one from the following:
  • Creativity, Technology and Innovation
  • Global Perspectives in Business
 
 
 
 
MPU Subjects
  • Community Service & Co-curriculum
  • Entrepreneurship
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students)/ Malaysian Studies 2 (International students)
  • Presentation Skills
  • Bahasa Kebangsaan A*
 
 
 
 
Year 2
  • Consumer Behaviour
  • Enhancing Employability in Marketing
  • E-Portfolio and Employer Relations
  • Managing People
  • Marketing for the Small Enterprise
  • Product Innovation (International)
  • Services Marketing
  • Strategic Marketing Planning
  • Elective 2

Electives**:
Choose one from the following:
  • Advertising Concepts and Campaigns
  • Business Analysis Tools
  • Digital Marketing in Practice
 
 
 
 
 
Year 3
  • Contemporary Issues in Marketing
  • Global Marketing Ethics and Culture
  • Managing Media and Communications
  • Market and Social Research
  • Strategic Brand Management
  • Elective 3

Electives**:
Choose one from the following:
  • Advertising Strategy
  • Forecasting Methods for Managers
  • Web Analytics and Social Media Monitoring
 
 
 
 
 

*For Malaysian students who do not have a credit in SPM BM.
**Offering of electives, please consult the Head of Programme.

Campuses & Intakes
 
INTI International College Subang
 
 
  • January 
  • April 
  • August 
INTI International College Kuala Lumpur
 
 
  • January 
  • April 
  • August 
Entry Level Entry Requirements
INTI Foundation Completion of Foundation Programme
Diploma Completion of Diploma studies will allow a maximum of 36 credit hours in exemptions
STPM Two (2) full passes
A Level 2Es
UEC 5Bs
SAM Pass in 5 subjects, no subjects below 10/20
NSW (HSC) Minimum 10 units with UAI 55, no subjects below 50
CPU 6 passes with an average of 55, no subject below 50
Tertiary Entrance Examination (TEE) 5 subjects with a minimum aggregate of 279
Government Matriculation
Others Please contact INTI International College Subang
 
 
 
 

UAI of 55

INTI International
College Subang
 
 
INTI International
College Kuala Lumpur
 
 
 
Fees Summary
 
INTI International College Subang
Local Students
Download complete Estimated Fee Structure here.
Estimated Fees (RM)
75,000
 
 
 
 
 
INTI International College Subang
International Students
Download complete International
Students Estimated Estimated Fee Structure here.
Approximate Total Fee (USD)
21,311
 
 
 
 
 
INTI International College Kuala Lumpur
Local Students
Download complete Estimated Fee Structure here.
Estimated Fees (RM)
63,655
 
 
 
 
 
INTI International College Kuala Lumpur
International Students
Download complete International
Students Estimated Fee Structure here.
Approximate Total Fee (USD)
16,858
 
 
 
 
 



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