BA (Hons) Marketing (3+0) in Collaboration with University of Hertfordshire, UK

INTI International College Subang: KPT/JPS(A10847) 01/2020
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Students will be exposed to relevant marketing knowledge. Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.

Students majoring in Marketing will be equipped with specialised knowledge and the necessary skills to successfully manage this critical function. The programme emphasises a balance of theoretical and practical education to give students a better understanding of the industry.


  • A comprehensive learning experience with a mix of face-to-face and online support learning through Blackboard, with access to course materials, assignments and faculty members at any time
  • Exposure to real industry projects and practical learning experience via international faculty, overseas guest professors and live lecture conferencing
  • Opportunity for students to participate in the Semester Abroad Program (SAP) and experience different cultures and environments, helping them expand their global perspectives
  • Graduate employment rate of 87% within six months of graduation, with graduates joining companies such as KPMG, Padini, PricewaterhouseCoopers, Ricoh etc.
  • New programme structure to equip students with up-to-date syllabus needed by today's industries
  • Industry-relevant modules such as SAP's Enterprise Resources Planning module are included in the curriculum to be aligned with the Government's effort to emphasise the training of skilled manpower. Multimedia Development Corporation (MDeC), the key implementing agency, has formed MyUniAlliance to upskill local professionals and upgrade undergraduates with an industry-relevant syllabus. INTI is part of the MyUniAlliance-SAP leg

Career Opportunities
Brand Manager, Product Manager, Market Research Manager, Customer Service Manager, and more
Programme Duration
3 years
Accredited by
Malaysian Qualifications Agency
Collaboration University
University of Hertfordshire, UK
Financial assistance available:
Programme Structure

Year 1
  • Creativity, Technology & Innovation
  • Economics for Business
  • English for Business Studies 1
  • English for Business Studies 2
  • Global Perspectives in Business
  • Introduction to Marketing Communications
  • Marketing Data Analysis
  • Principles of Marketing
  • Professional Development for Marketers
MPU Subjects
  • Community Service & Co-curriculum 3
  • Entrepreneurship
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)
  • Presentation Skills / Bahasa Kebangsaan A*
Year 2
  • 21st Century Consumer Marketing
  • Digital Marketing
  • Enhancing Employability in Marketing
  • E-Portfolio and Employer Relations
  • Managing People
  • Marketing for the Small Enterprise
  • Marketing Planning
  • Product Innovation
  • Services Marketing
Year 3
  • Business & Commercial Awareness
  • Contemporary Issues in Marketing
  • Management Science in Businessv
  • Managing Media & Communications
  • Market & Social Research
  • Social Networking & Enterprise

*For Malaysian students who do not have a credit in SPM BM.

Campuses & Intakes
INTI International College Subang
  • January 
  • April 
  • August 
Entry Level Entry Requirements
INTI Foundation Completion of Foundation Programme
Diploma Completion of Diploma studies will allow a maximum of 36 credit hours in exemptions
STPM Two (2) full passes
A Level 2Es
SAM Pass in 5 subjects, no subjects below 10/20
NSW (HSC) Minimum 10 units with UAI 55, no subjects below 50
CPU 6 passes with an average of 55, no subject below 50
Tertiary Entrance Examination (TEE) 5 subjects with a minimum aggregate of 279
Government Matriculation
Others Please contact INTI International College Subang

UAI of 55

Fees Summary
INTI International College Subang
Local Students
Download complete Estimated Fee Structure here.
Estimated Total Fees (RM)
INTI International College Subang
International Students
Download complete International Students Estimated Fee Structure here.
Approximate Total Fee (USD)

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