BA (Hons) Marketing (3+0) in Collaboration with University of Hertfordshire, UK

INTI International College Subang: KPT/JPS(A10847) 01/2020 | INTI International College Kuala Lumpur: KPT/JPS(PA8533)01/2019
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Overview
 

Students will be exposed to relevant marketing knowledge. Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.

Students majoring in Marketing will be equipped with specialised knowledge and the necessary skills focus in 3 areas; Advertising, Business Analytics, and Digtal Marketing. The programme emphasises a balance of theoretical and practical education to give students a better understanding of the industry.

 

 
Highlights
 
  • A comprehensive learning experience with a mix of face-to-face and online learning through Blackboard, with access to course materials and assignments
  • Exposure to real industry projects and practical learning experience via international faculty, overseas guest lecturers and live lecture conferencing
  • Opportunity for students to participate in the Semester Abroad Programme (SAP) and experience different cultures and environments, helping them expand their global perspectives
 

 
Career Opportunities
 
Brand Manager, Product Manager, Market Research Manager, Customer Service Manager and Sales Manager
Programme Duration
3 years
 
Accredited by
 
Malaysian Qualifications Agency
Collaboration University
 
University of Hertfordshire, UK
Financial assistance available:
 
Edu-Assist
Programme Structure

Year 1
  • Digital Marketing Essentials
  • Economics for Business
  • English for Business Studies 1
  • English for Business Studies 2
  • Introduction to Marketing Communications
  • Marketing Data Analysis
  • Principles of Marketing
  • Professional Development for Marketers
  • Elective 1

Electives**:
Choose one from the following:
  • Creativity, Technology and Innovation
  • Global Perspectives in Business
 
 
 
 
MPU Subjects
  • Community Service & Co-curriculum
  • Entrepreneurship
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students)/ Malaysian Studies 2 (International students)
  • Presentation Skills
  • Bahasa Kebangsaan A*
 
 
 
 
Year 2
  • Consumer Behaviour
  • Enhancing Employability in Marketing
  • E-Portfolio and Employer Relations
  • Managing People
  • Marketing for the Small Enterprise
  • Product Innovation (International)
  • Services Marketing
  • Strategic Marketing Planning
  • Elective 2

Electives**:
Choose one from the following:
  • Advertising Concepts and Campaigns
  • Business Analysis Tools
  • Digital Marketing in Practice
 
 
 
 
 
Year 3
  • Contemporary Issues in Marketing
  • Global Marketing Ethics and Culture
  • Managing Media and Communications
  • Market and Social Research
  • Strategic Brand Management
  • Elective 3

Electives**:
Choose one from the following:
  • Advertising Strategy
  • Forecasting Methods for Managers
  • Web Analytics and Social Media Monitoring
 
 
 
 
 

*For Malaysian students who do not have a credit in SPM BM.
**Offering of electives, please consult the Head of Programme.

Campuses & Intakes
 
INTI International College Subang
 
 
  • January 
  • April 
  • August 
INTI International College Kuala Lumpur
 
 
  • January 
  • April 
  • August 
Entry Level Entry Requirements Required by Partner University / School
Foundation Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00
Diploma Pass diploma in related field with minimum CGPA 2.00 including a pass in Mathematics
NB:
1) Credit transfers are given based on module to module mapping according to standards / guidelines provided by MoHE / MQA and in consultation with the Admission Tutor in UH.
STPM A minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics.
A Level A minimum of 2 full passes totalling 80 UCAS points (200 points to 2016) and SPM grade C in Mathematics
UEC 5Bs and at least a pass in English and Mathematics
SAM Pass 5 subjects with minimum aggregate TER 65%, a pass in English and Mathematics and no subject below 10/20
NSW (HSC) Minimum 10 units with ATAR 65, no subjects below 50
CPU Pass minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12
International Baccaulareate (IB) Pass IB with minimum 24 points with at least 4 points for SL English and 4 pts for SL Mathematics
Monash University Foundation Year (MUFY) Pass MUFY with average 65% of 4 subjects and a pass in Mathematics
 
 
 
 

 

Entry Level English Requirements Required by Partner University / School
IELTS 6.0 (no less than 5.5 for any band)
TOEFL TOEFL 550 / IBT 79 / CBT 213
MUET Band 3.0
SPM English Grade C
Success in the INTI English Placement Test and/or successful completion of the LEP (Laureate English Programme) LEP105 with a grade A or LEP 106 with a pass
OR
an equivalent level of English Language
 
 
 
 
INTI International
College Subang
 
 
INTI International
College Kuala Lumpur
 
 
 
Fees Summary
 
INTI International College Subang
Local Students
Download complete Estimated Fee Structure here.
Estimated Fees (RM)
75,000
 
 
 
 
 
INTI International College Subang
International Students
Download complete International
Students Estimated Estimated Fee Structure here.
Approximate Total Fee (USD)
21,311
 
 
 
 
 
INTI International College Kuala Lumpur
Local Students
Download complete Estimated Fee Structure here.
Estimated Fees (RM)
63,655
 
 
 
 
 
INTI International College Kuala Lumpur
International Students
Download complete International
Students Estimated Fee Structure here.
Approximate Total Fee (USD)
16,858
 
 
 
 
 



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