BA (Hons) in Marketing (3+0) in Collaboration with University of Hertfordshire, UK

INTI International College Subang: KPT/JPS(A10847)1/15
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Overview
 

Marketing is the driving force behind a modern business. Our BA (Hons) in Marketing (3+0) programme will equip you with a better understanding of the changing demands of consumers, coupled with environmental, social and commercial impacts that affect a business.

We aim to develop your understanding of marketing in the real world and help you graduate with the skills to function and communicate within the dynamic area of contemporary business.

You will become a flexible, skilled communicator with a flair for marketing strategy and an added advantage of qualification from one of the UK's best universities.

 

 
Highlights
 
  • Graduates will be presented with identical awards from the University of Hertfordshire
  • The programme structure and syllabus are similar to the programme being conducted at the main campus of the University of Hertfordshire
  • Students will be exposed to actual working environments through industry visits, talks and workshops with multinational companies like KPMG, AIA, Megasteel and more
  • A comprehensive learning experience with a mix of face-to-face & online support learning through Blackboard, with access to course materials, assignments & faculty members at any time
  • Exposed to real industry projects and get practical learning experience via international faculty, overseas guest professors & live lecture conferencing
  • This programme prepares students for postgraduate studies locally and abroad
 

 
Career Opportunities
 
  • Brand Manager
  • Product Manager
  • Market Research Manager
  • Customer Service Manager and more
Programme Duration
3 years
 
Accredited by
 
Malaysian Qualifications Agency
Collaboration University
 
University of Hertfordshire, UK
Financial assistance available:
 
Edu-Assist
Programme Structure

Year 1
  • Marketing Data Analysis
  • Principles of Marketing
  • Professional Development for Marketers
  • Economics for Business
  • Introduction to Marketing Communications
  • Creativity, Technology and Innovation
  • Global Perspectives in Business
  • English for Business Study 1
  • English for Business Study 2
  • Introduction to Enterprise Resource Planning
 
 
 
 
Year 2
  • 21st Century Consumer Marketing
  • Enhancing Employability in Marketing
  • Marketing Planning
  • Managing People
  • Enterprise
  • Product Innovation
  • Digital Marketing
  • Marketing for The Small Enterprise
  • Industry Project
 
 
 
 
 
MPU Subjects
  • Entrepreneurship
  • Community Service & Cocurriculum
  • Presentation Skills / Bahasa Kebangsaan A*
  • Ethnic Relations (Local Students) / Communicating in Malay (International Students)
  • Islamic & Asian Civilization (Local Students) / Malaysian Studies (International Students)

*Exempted if a credit in BM has been obtained at SPM level.If credit is obtained,then student will take Presentation Skills

 
 
 
 
 
Year 3
  • Contemporary Issues in Marketing
  • Market and Social Research (Double Module)
  • Business and Commercial Awareness
  • Management Science in Business
  • Social Networking and Enterprise
  • Managing Media and Communications (Double Module)
 
 
 
 
 
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Campuses & Intakes
 
INTI International College Subang
 
 
  • 13 January 2014
  • 7 April 2014
  • 18 August 2014
Academic Calendar
 
 
Entry Level Entry Requirements
INTI Foundation Completion of Foundation Programme
Diploma Completion of Diploma studies will allow a maximum of 36 credit hours in exemptions
STPM Two (2) full passes
A Level 2Es
UEC 5Bs
SAM Pass in 5 subjects, no subjects below 10/20
NSW (HSC) Minimum 10 units with UAI 55, no subjects below 50
CPU 6 passes with an average of 55, no subject below 50
Tertiary Entrance Examination (TEE) 5 subjects with a minimum aggregate of 279
Government Matriculation
Others Please contact INTI International College Subang
 
 
 
 

UAI of 55

Fees Summary
 
INTI International College Subang
Local Students
Download complete Fee Structure here.
Total Fees (RM)
69,158
 
 
 
 
 
INTI International College Subang
International Students
Download complete International
Students Fee Structure here.
Approximate Total Fee (USD)
23,053
 
 
 
 
 



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