BA (Hons) Marketing (3+0) in Collaboration with University of Hertfordshire, UK

INTI International College Subang: KPT/JPS(A10847) 01/2020 | INTI International College Kuala Lumpur: KPT/JPS(PA8533)01/2019
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Overview
 

In this BA Marketing programme, students will be exposed to relevant marketing knowledge. Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.

Students majoring in Marketing will be equipped with specialised knowledge and the necessary skills focus in 3 areas; Advertising, Business Analytics, and Digtal Marketing. The programme emphasises a balance of theoretical and practical education to give students a better understanding of the industry.

 

 
Highlights
 
  • A comprehensive learning experience with a mix of face-to-face and online learning through Blackboard, with access to course materials and assignments
  • Exposure to real industry projects and practical learning experience via international faculty, overseas guest lecturers and live lecture conferencing
  • Opportunity for students to participate in the Semester Abroad Programme (SAP) and experience different cultures and environments, helping them expand their global perspectives
 

 
Career Opportunities
 
Brand Manager, Product Manager, Market Research Manager, Customer Service Manager and Sales Manager
Programme Duration
3 years
 
Accredited by
 
Malaysian Qualifications Agency
Collaboration University
 
University of Hertfordshire, UK
Financial assistance available:
 
Edu-Assist
Programme Structure

Year 1
  • Economics for Business
  • Principles of Marketing
  • Marketing Data Analysis
  • Professional Development for Marketers
  • Introduction to Marketing Communications
  • Digital Marketing Essentials
  • English for Business Studies 11
  • English for Business Studies 22
Elective Modules Year 1 (Level 4) – Choose 1 out of 2
  • Global Perspective in Business
  • Creativity, Technology and Innovation
 
 
 
 
Year 2
  • Managing People
  • Consumer Behaviour
  • Strategic Marketing Planning
  • Marketing for Small Enterprise
  • Enhancing Employability in Marketing
  • Product Innovation (International)
  • Services Marketing
  • E-Portfolio and Employer Relations
Elective Modules Year 2 (Level 5) – Choose 1 out of 3
  • Digital Marketing in Practice
  • Advertising Concepts and Campaigns
  • Business Analysis Tools
 
 
 
 
 
Year 3
  • Market and Social Research
  • Managing Media & Communication
  • Contemporary Issues in Marketing
  • Strategic Brand Management
  • Global Marketing Ethics and Culture
Elective Modules Year 3 (Level 6) – Choose 1 out of 3
  • Web Analytics and Social Media Monitoring
  • Advertising Strategy
  • Forecasting Methods for Managers
 
 
 
 
 

 

Compulsory INTI ModulesMalaysian StudentsInternational Students
MPU: U1 Ethnic Relations X
MPU: U1 Communicating in Malay 2 X
MPU: U1 Islamic Civilisation and Asian Civilisation X
MPU: U1 Malaysian Studies X
MPU: U2 Bahasa Kebangsaan A3 X
MPU: U2 Design Thinking Skills
MPU: U3 Corporate Social Responsibility
MPU: U4 Community Service
 
 
 
 



Notes:
1. Students must pass English for Business Studies 1 to progress beyond Level 4.
2. Students must pass English for Business Studies 2 to progress beyond Level 5.
3. Students without a credit in SPM Bahasa Malaysia are required to take MPU3213 Bahasa Kebangsaan A.

Campuses & Intakes
 
INTI International College Subang
 
 
  • January 
  • April 
  • August 
INTI International College Kuala Lumpur
 
 
  • January 
  • April 
  • August 
Entry Level Entry Requirements Required by Partner University / School
STPM A minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics
A Level A minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics
Foundation Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00
UEC 5Bs including at least a pass in Mathematics and a credit in English
SAM Pass 5 subjects with ATAR 65%, a pass in English and Mathematics and no subject below 10/20
NSW (HSC) Minimum 10 units with UAI (ATAR) 65%, a pass in English and Mathematics and no subject below 50%
International Baccaulareate (IB) Minimum 24 points with at least 4 points for SL English and 4 pts for SL Mathematics
CPU Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12
  Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor
 
 
 
 

 

Entry Level English Requirements Required by Partner University / School
IELTS Score of 6.0 (with no less than 5.5 in any band)
TOEFL 72 with band scores of reading 18, writing 17, listening 17, speaking 20
Cambridge English First (also known as First Certificate in English) 169 overall with a minimum of 162 in each component
PTE 51 with no less than 42 in any band
MUET 3.0
SPM Grade C
  An equivalent qualification in English Language
 
 
 
 
INTI International
College Subang
 
 
INTI International
College Kuala Lumpur
 
 
 
Fees Summary
 
INTI International College Subang
Local Students
Download complete Estimated Fee Structure here.
Estimated Fees (RM)
75,000
 
 
 
 
 
INTI International College Subang
International Students
Download complete International
Students Estimated Estimated Fee Structure here.
Approximate Total Fee (USD)
21,311
 
 
 
 
 
INTI International College Kuala Lumpur
Local Students
Download complete Estimated Fee Structure here.
Estimated Fees (RM)
63,655
 
 
 
 
 
INTI International College Kuala Lumpur
International Students
Download complete International
Students Estimated Fee Structure here.
Approximate Total Fee (USD)
16,858
 
 
 
 
 



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