Bachelor of Business (Hons) in Marketing with Dual Award from University of Hertfordshire: BA (Hons) Business (Marketing)

INTI International University: KPT/JPS(N/345/6/0210)07/2017

Our Bachelor of Business (Hons) in Marketing programme is designed to equip you with a broad knowledge of marketing through real case studies and networking with our industry partners.

You will develop an understanding of the key concepts underlying marketing practices, while acquiring the necessary skills to embark on professional marketing careers.




You will gain international exposure through our links with the Laureate network and partner universities:
  • Learn from the best with visiting professors and live lecture conferencing
  • Participate in study tours to Laureate universities in China, Thailand, Japan, Germany and more
  • Experience the global business culture through your interactions with our international student mix and links with potential employers
  • Access up-to-date real international business cases through established publishers from Harvard Business and MIT Sloan
Holistic learning experience

Get the best of online support learning and real industry practice:
  • Tap into the insights of industry experts and global thought leaders through the world-renowned World of Business Ideas (WOBI™) multimedia content. It features interviews of well-respected names such as Jack Welch, Philip Kotler and Michael Porter
  • Sharpen your problem-solving and communication skills to become more Business savvy with our Business simulation exercises
  • Enjoy study flexibility with Blackboard, a leading online learning system that lets you access course materials and assignments, and correspond with the faculty outside office hours
Personal development programme

Take your first step towards a successful career with our structured personal development and coaching programme:
  • We work with you to develop a solid action plan and review them periodically as you pursue your degree. The 6 modules under this programme cover presentation and interview skills
  • We will also help develop your soft skills such as entrepreneurship, communication and critical thinking to get you business World-Ready
  • We help you prepare for foreign job markets and international Business with language classes for Mandarin, Japanese, French and German

  • Upon graduation you will receive an award from INTI International University and University of Hertfordshire*
  • You will also be exposed to actual working environments through industry visits, talks and workshops with multinational companies

Career Opportunities
  • Marketing Personnel
  • Sales Personnel
  • Product Manager
  • Advertising
  • Banker
  • Marketing Consultant and many more

*Pending validation from University of Hertfordshire, UK.

Programme Duration
3 years
(Full Time)
Dual Award *
INTI International University
University of Herfordshire, UK
Programme Structure

Students are required to complete the following to graduate:

  • 15 common modules
  • 6 major modules (choose from the area of specialisation)
  • 4 elective modules
  • 2 soft skills courses and 1 foreign language
  • Real industry project
  • Internship
Common Modules
  • Business Ethics
  • Business Statistics
  • Marketing Principles
  • Organization Behavior
  • Business Accounting
  • Business Communication
  • Economic Principles and Issues
  • Human Resource Issues and Strategies
  • Information Management
  • Business Law
  • e-Commerce
  • Financial Management
  • Managing Organization
  • Quantitative Methods for Business
  • University English
MPW Subjects
  • Bahasa Kebangsaan A/B*
  • Islamic Studies / Moral Education
  • Malaysian Studies
*Exempted if a credit is obtained at SPM level
Foreign language
  • French
  • German
  • Japanese
  • Mandarin
Major Modules (choose 6 modules)
  • Global Marketing
  • Consumer Behavior
  • New Product & Innovation Management
  • Marketing Research
  • e-Marketing
  • Integrated Marketing Communication
  • Service Marketing
  • Retail Marketing
Soft skills (choose 2 courses)
  • Entreprenuership
  • Employability Skills
  • Personal Financial Planning Skills
  • Communicative Skills
  • Learning Skills
  • Critical Thinking Skills
Campuses & Intakes
INTI International University
  • 7 January 2013
  • 27 May 2013
  • 19 August 2013
Academic Calendar
Entry Level Entry Requirements
INTI Foundation Completion of Foundation programme.
INTI Diploma Completion of Diploma studies will allow a maximum of 30 credit hours exemption.
STPM CGPA 2.0 (3 best subjects including General Paper)
A-Level 2Es
SAM TER of 55
NSW (HSC) UAI of 55
CPU 6 passes with an average of 55
Australian Year 12 TER/UAI/ENTER 55
Others Please refer to INTI International University
Fees Summary
INTI International University
Local Students
Download complete Fee Structure here.
Intake Tuition Fee (RM) Resource Fee (RM) Assessment Fee (RM) Misc Fees* (RM) Estimated Fees (RM)
August 55,080 3,900 4,500 1,100 64,580
INTI International University
International Students
Download complete International
Students Fee Structure here.
Intake Tuition Fee (RM) Resource Fee (RM) Assessment Fee (RM) Misc Fees* (RM) Approximate Total Fee (USD)
August 55,080 3,900 4,500 6,070 21,960
* Misc Fees are made up of Application Fee, Registration Fee, General Administration Fee, General Deposits (Refundable), Insurance Renewal Fee (Per Year), Visa Fees (Per Renewal)

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