Mass Communication

INTI International University: Art: KPT/JPS(A4605)07/2019; Applied Science: KPT/JPS(A4606)03/15
INTI International College Subang: Art: KPT/JPS(A5760)09/2014; Applied Science: KPT/JPS(A5761)09/2014
INTI International College Penang: Art: KPT/JPS(A7300)01/2016; Applied Science: KPT/JPS(A7301)01/2016
Overview
 

Mass Communication covers a broad area of study that comprises the fields of advertising, media communication and public relations. Most businesses, non-governmental and govermental organizations, public and private companies require the services of Mass Communication graduates. The demand is high in Malaysia, which is good news for students looking to pursue a career in Mass Communication.

Our Mass Communication Program offers you an interdisciplinary foundation in the basic theory and skills necessary to become media practitioners and more informed media consumers. Interaction and the ability to communicate confidently and persuasively is the key focus of our communications program. Major fields of study include:

  • Journalism
    Journalism is a discipline of gathering, writing and reporting news, and more broadly, it includes the process of editing and presenting news articles. It applies to various media,including newspapers, magazines, radio, internet, digital photography and television. Journalists are expected to be at the scene ofa story to gather information for their reports in the field. Reports are almost always edited in newsrooms, the offices where journalists and editors work to prepare news content. Developing investigative skills will lead to better research and reports.
  • Advertising
    This study involves the planning, creation,production and placement of ads (print) and commercials (broadcast). It includes theoretical and applied aspects of advertising, the design of both periodical and specialized publications. Advertising agencies are responsible for practically all newspaper and consumer magazine ads, outdoor and indoor displays,radio and television commercials, and ads that appear in professional, technical and business to-business publications. They must create advertisements that persuade the public to buy a product.
  • Mass Communication
    This study concerns the practical application, structure, processes, aesthetics, responsibilities and effects of the mass media and the investigation of the role mass media has played, and continues to play on societyand the individual. Mass Communication majors seek out how and why media reflects our social values, and how public policy draws boundaries for such mediums of communication. Students will understand and apply ethical principles that can be used to prevent and resolve potential conflicts and dilemmas in the operation of the mass media, and legal issues and regulations affecting mass communication.
  • Radio and Television (Broadcast Journalism
    A discipline of gathering, writing and reporting news, and also includes the process of editing and presenting news articles.
  • Advertising
    This study examines the history, theory, criticism, and nuts-and-bolts production practices of radio, television, and film. In short, students will learn how to create all manner of electronic media from scratch. The goal of any Radio and Television program is to prepare students for an entry-level position and, ultimately, a successful career in the media.
  • Public Relations
    Public Relations are vital in every organizationas it contributes to a firm’s or institution’s brand identity. It understands and places high value on the establishment of professional and interpersonal relationships. Students will develop decision-making, strategic management, and critical thinking abilities and acquisition of theoretical and research-based knowledge important for their success in the working world.
  • New Media
    New Media is a multidisciplinary study of emerging forms of media, digital information and technology, often combining it with traditional journalism studies. New media demands adapting to new technology and trends while still maintaining the traditional skills and work ethic of professional reporters, journalists, artists and designers.
  • Communication
    Communication is the study of how and why certain messages influence individual and group behavior, how our reactions reflect underlying values of society, communication theories of monumental speeches, revolutionary political campaigns, radical social movements, and the trends in styles of news reporting.Focus will be on different forms of speaking and writing, strategies of speakers and writer, verbal and nonverbal messages, and formsof rhetoric, from classical Roman orations tomodern day websites, film and television.

 

 
 Top Universities for American University Program (Mass Communications)
 
US Universities Canadian Universities
Oklahoma State University University of New Brunswick
St. Cloud State University University of Windsor

University of Hawaii-Manoa

 

Michigan State University

 

Ohio State University

 
University of Kansas-Lawrence  
University of Missouri-Kansas City

University of Washington  
Wichita State University  
University of Missouri-Columbia  
University of Nebraska-Lincoln  
Winona State University  
University of Wisconsin-Madison  
 
 
 
 


Career Opportunities

  • Journalism
    Journalist, Broadcast Journalist, Film Directoror Film Producer
  • Advertising
    Desktop Publishing Artist, Advertisement Producer, Advertisement Director, Editor or Scriptwriter
  • Mass Communication
    A professional course in mass communication opens doors for a career in Films & TV, Publishing, Public Relations, Print & Broadcast Journalism, New Media, Integrated Communication, Strategic Public Relations, Editing, Direction, Filmmaking, Scriptwriting,or Production    
  • Radio and Television (Broadcast Journalism)
    Radio & Television Stations, Government Agencies, Public Relations, Nongovernmental Organizations
  • Public Relations
    Public Relations Executive, Corporate Communications Executive
  • New Media
    On-demand News and Entertainment, Social Media & Online Networking, Computer Graphics & Animation, Multimedia & Interactive Design, Web Design & Production, Advertising Design, Virtual Environments, Game Design & Simulation, Advertising, Journalism, Promotion, Media Research  
 
Programme Duration
1+3 or 2+2 years
Programme Structure

Freshman (Year 1) at INTI
You will be able to choose from a wide range of subjects in Business, Foreign Languages, English, Mathematics, Social Sciences, Humanities, Physical and Life Sciences as General Education Requirement (GER) subjects.

Sophomore (Year 2) at INTI
You will be able to choose subjects that are related to your desired major.

SAMPLE CURRICULUM FOR YEAR 1 & 2
  • English Composition 1 & 2
  • Concept of Calculus / College Algebra
  • Essentials of Public Speaking
  • Introduction to Mass Communication
  • Introduction to Advertising
  • Business Communication
  • Writing to Mass Media
  • Mass Media and Society
  • Introduction to Interpersonal Communication
  • Introduction to Intercultural Communication
  • Advertising Copywriting
  • Essentials of Public Speaking
  • Introduction to Computer and Info. Processing
  • Fine Arts Electives
  • Natural Sciences Electives
  • Social Sciences Electives
  • Humanities Electives
 
 
 
 
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Campuses & Intakes
 
INTI International University
 
 
 
  • 12 January 2015
  • 25 May 2015
  • 17 August 2015
INTI International College Subang
 
 
  • 12 January 2015
  • 25 May 2015
  • 17 August 2015
INTI International College Penang
 
 
  • 12 January 2015
  • 25 May 2015
  • 17 August 2015
 

American University Program

 
Entry Level Entry Requirements
SPM/O-Level 5 credits
UEC 5Bs
English Language Proficiency SPM/UEC : Credit in English
O-Level/1119: Grade 1 – 6
TOEFL 520 (paper)/190 (computer)/68 (Internet)
IELTS

Band 5.5

STPM CGPA 2.0
A-Level Passed in 2 subjects
Diploma Recognised Diploma with CGPA 2.0
Matriculation/Foundatioin/Pre-U Related recognised Matriculation/Foundation/Pre-U with CGPA 2.0
International Baccalaureate (IB) Middle Years Programme (MYP) Certificate Passed
International Baccalaureate (IB) Diploma Passed
 
 
 
 
 

You are required to sit for an English Placement Test (EPT) before enrolment if you do not meet any of these requirements.

INTI International
University
 
 
INTI International
College Subang
 
 
INTI International
College Penang
 
 
 
Fees Summary
 
INTI International University
Local Students
Download complete Fee Structure here.
Total Fees (RM)
42,875
 
 
 
 
 
INTI International University
International Students
Download complete International
Students Fee Structure here.
Approximate Total Fee (USD)
14,667
 
 
 
 
 
INTI International College Subang
Local Students
Download complete Fee Structure here.
Total Fees (RM)
37,200
 
 
 
 
 
INTI International College Subang
International Students
Download complete International
Students Fee Structure here.
Approximate Total Fee (USD)
13,027
 
 
 
 
 
INTI International College Penang
Local Students
Download complete Fee Structure here.
Total Fees (RM)
34,730
 
 
 
 
 
INTI International College Penang
International Students
Download complete International
Students Fee Structure here.
Approximate Total Fee (USD)
11,683
 
 
 
 
 



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